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Summary

Vice President of an award winning marketing and business development department with 9+ years of experience. A certified inbound and e-Marketer with strong self initiative and problem resolution abilities. Able to work under pressure and manage stress to meet tight deadlines. An energetic team player with a positive 'can do' attitude about every challenge. Adaptable to change and proactive in finding new technologies and resources to improve existing methods and prepare for future ones. Always seeking continuous improvement process methods and opportunities to improve self-performance, team growth, and company success. A natural leader who looks to take on responsibilities and drive results.

Certifications

Dec 2010Present

Certified E-Marketer

eMarketing Association
- Advanced Search Marketing - Advanced e-Mail Marketing - Advanced Social Marketing - Advanced Website Marketing - Website Marketing eCourse
Nov 2014Present

Inbound Marketing Certified

Hubspot
- Inbound Fundamentals - Optimizing Your Website - The Fundamentals of Blogging - Amplifying Your Content with Social Media - Creating Content with a Purpose - The Anatomy of a Landing Page - Perfecting the Conversion Process - Sending the Right Email to the Right Person - The Power of Smarketing - Raking Your Sales Process Inbound - Cultivating Happy Customers

Work History

Oct 2011Present

V.P. Market Development

VSECU

Responsible for managing, directing and coordinating the execution of a wide range of marketing processes and projects in Marketing and Business Development. Leads the integration of departmental initiatives and operations while interacting with product and program development, information systems and technology, and retail member service and sales, to ensure the completion of timely deliverables. Strong prioritizing, multi-tasking and communications skills executed daily.

  • Project and Campaign Development and Management
  • Coordination of Current and Potential Member Outreach
  • Management of Internal and Outsourced Materials and Projects
  • Electronic Marketing Development and Management
  • Special Project Management
  • Budget Planning and Management
  • Vendor Relationship Discovery and Management
  • Internal Staff Presentation Development and Delivery
  • Continuation of all e-Marketing Specialist duties and skills implemented regularly (see below)
  • Staff Training and Company Wide Presentations
Feb 2011Oct 2011

e-Marketing Specialist

VSECU

As the e-Marketing Specialist for Vermont's largest state-chartered, not-for-profit financial institution responsibilities include planning, developing, implementing, managing, administering and integrating marketing initiatives, communication and media through internal and external electronic channels.

  • Web Design and Development
  • Search Engine Optimization
  • Pay Per Click Advertising
  • Social Media Management and Advertising
  • Establishing and Managing Multiple Vendor Relationships
  • Ensure Brand Accuracy in Online Channels
  • Track Analytics for Online and Mobile Initiatives
  • Identify, Research and Recommend Technologies, Services and Vendors for Enhanced Success
  • Coordinate Projects, Tasks and Requests with Inter-Departmental and Cross-Departmental Staff
Jan 2010Feb 2011

Marketing Systems Administrator

VSECU

Responsible for administration of the credit union web site and supporting internal marketing software programs and assisting with marketing development projects and programs. 

  • Web Development, content management through Dreamweaver and FTP access
  • Assisted Market Research Manger with data management and analysis with the MCIF system
  • Prepared advertising and promotional initiatives
  • Worked collaboratively with E-Commerce Manager, Information Technology Representatives and other managers to develop electronic channels needed by Marketing and Business Development
Jun 1996Oct 2010

Operations Manager

Dairy Creme

As the sole manager for this retail/restaurant business daily responsibilities varied and included, however were not limited to:

  • Managing, training and scheduling a staff of 8-15 employees
  • Managing all aspects of the business’ operation including inventory, ordering, receiving, quality control, payroll, marketing & advertising (online, onsite and print), managing multiple vendor relationships, customer service and complaints
  • POS register programming, closing, and reporting
  • Web site design and maintenance

Substantially increased revenue for this small business by improving technologies and efficiencies

Oct 2007Jan 2010

Marketing Assistant

VSECU

Assisted the Marketing and Business Development staff seasonally during 2007 and 2008 and became a full time employee in 2009 leaving my past seasonal employer as a full time employee of 14 years. Duties during this time included assisting the Market Research Manager, Communications Coordinator, Creative Services Coordinator and VP of Marketing and Business Development. Also became solely responsible for the corporate website.

Websites

Acknowledgment

"VSECU gratefully acknowledges your Performance, Service & Innovation contributions to our mission, our members and our employees in the area of: Efficiencies, Cost-Savings & Environmental Performance Location/Format of Forms on Website as Service to Members; W.A.R.M. Program Coordination Marketing Program with Vermont Frost Heaves Innovation"

Innovative Ideas

Proven innovative ideas and forward thinking have resulted in recruitment by a well known SaaS provider in the lending and mortgage industry to beta test their new to the market all-in-one social media aggregator and publisher. Being part of the development process and collaboration round tables has been such a unique opportunity, both to learn and to watch my ideas develop in the production environment.

Advanced Skill Sets

E-Marketing

  • SEO
  • SMM
  • SEM
  • e-Mail Marketing
  • Digital Marketing
  • Strategic Development

Project Management

  • E-Marketing Strategy
  • Vendor Relationships
  • Cross-Departmental Coordination

Web Design and Development

  • HTML
  • FrontPage
  • Dreamweaver
  • Textile
  • CMS
  • Google Analytics

Recommendation

Top qualities: Great Results, Expert, High Integrity

“Penne is not only skilled with marketing, but also can effectively communicate ideas and see projects from a high level to the smallest detail. She has been invaluable in delivering feedback on projects that create measurable results. We continue to rely on her ability to filter through data and propose concepts that turn into useful features. She has been an absolute pleasure to work with, and I highly recommend her.”

Published Articles

Education

Oct 2009Present

Ongoing Education

Marketing, specifically electronic marketing, is a continuously changing field that requires ongoing education to be effective as a professional. Technologies are now out-of-date within months of implementation. As each consumer segment is replaced from one generation to the next, product design and marketing techniques must change concurrently. Recent continued education includes:

  • Young Adult Bootcamp - Gen Y, lending and social media
  • CUNA Marketing and Business Development Conference
  • e-Marketing Certification
  • Networking & Collaboration with Industry Professionals
  • VT Web Marketing Summit
  • Hubspot Inbound Marketing Certification