Penne VanderBush, CeM
Vice President Marketing
Vice President of an award winning marketing and business development department with 9+ years of experience. A certified inbound and e-Marketer with strong self initiative and problem resolution abilities. Able to work under pressure and manage stress to meet tight deadlines. An energetic team player with a positive 'can do' attitude about every challenge. Adaptable to change and proactive in finding new technologies and resources to improve existing methods and prepare for future ones. Always seeking continuous improvement process methods and opportunities to improve self-performance, team growth, and company success. A natural leader who looks to take on responsibilities and drive results.
Responsible for managing, directing and coordinating the execution of a wide range of marketing processes and projects in Marketing and Business Development. Leads the integration of departmental initiatives and operations while interacting with product and program development, information systems and technology, and retail member service and sales, to ensure the completion of timely deliverables. Strong prioritizing, multi-tasking and communications skills executed daily.
As the e-Marketing Specialist for Vermont's largest state-chartered, not-for-profit financial institution responsibilities include planning, developing, implementing, managing, administering and integrating marketing initiatives, communication and media through internal and external electronic channels.
Responsible for administration of the credit union web site and supporting internal marketing software programs and assisting with marketing development projects and programs.
As the sole manager for this retail/restaurant business daily responsibilities varied and included, however were not limited to:
Substantially increased revenue for this small business by improving technologies and efficiencies
Assisted the Marketing and Business Development staff seasonally during 2007 and 2008 and became a full time employee in 2009 leaving my past seasonal employer as a full time employee of 14 years. Duties during this time included assisting the Market Research Manager, Communications Coordinator, Creative Services Coordinator and VP of Marketing and Business Development. Also became solely responsible for the corporate website.
Marketing, specifically electronic marketing, is a continuously changing field that requires ongoing education to be effective as a professional. Technologies are now out-of-date within months of implementation. As each consumer segment is replaced from one generation to the next, product design and marketing techniques must change concurrently. Recent continued education includes: