Design, development and implementation of Gardasil's IPA (Integrated Plan of Action), first vaccine to protect against cervix cancer and other diseases related with the human papilloma virus (HPV), and the rest of the Adult Vaccines Franchise.
Elaboration, planning and implementation of the Gardasil's strategy for each of its customer groups: Decission Makers and Payors (Central & Regional levels), Influencers (KOLs, Scientific Societies & others), Prescriptors (Gynecologists, Paediatricians, Oncologists, General Practitioners, Public Health Specialists, Dermatologists, among others), Advisors (Nurses/Midwives & Pharmacists), Patients (Associations and other groups), Key Accounting (Big Corporations & Companies, Healthcare Insurance Companies, Hospitals, Local Administration), Media (Health & Lay public Media, Internet & Mobile Channels), Partners (in/out the Pharma Industry).
Multichannel coordination of Gardasil activities for each customer group.
Leader & Cooordinator of Gardasil POR (Product Operational Review Group).
Responsible for the Forecast and Promotional Budget of the Adult Vaccines Franchise Sales as well as the Franchise figures for the 5YP and Business Review presentations.