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Brands, nations, social stigmas, religions and people, all profess “uniqueness”, as a core characteristic. I developed mine, simply in the word “everything”, the only word that reflects “Individuality” and simultaneously “universality”.

Our universe represents the crucible of change; and in a tiny planet known to mankind many cultures and consumers are colliding in myriad ways. In my present role as observer of change, I am learning …and dynamically adapting to every new experience.

A decade ago, I started out with a small agency in account management, became a marketing manager, played as a DJ in clubs, dabbled with copywriting, writing plays and songs. Over these years, I have worked with five advertising agencies (Saatchi & Saatchi, Grey Worldwide, McCann Erickson, Euro RSCG and Ogilvy). Did a jump start job in creating India’s first interactive agency Webchutney Interactive, joined a record label major EMI Music, setup an indie record label – Phat Phish Records.

This short journey has been Unique, Dynamic and Intense.

Some memorable experiences run across diverse business categories, such as Automobiles, Airlines, Beverages, Banking, Credit Cards, Entertainment and Radio.

Amongst my interests, I have been associated in the creative arts, engaging my free time to delve in a new wave art form, combining music and visual techniques on parallel subjects.

Work Experience

October 2006 Ogilvy & Mather, New Delhi onwardsSenior Planning Director

 Sprite, Fanta, Limca, Kinley, Max New York Life

June 2006Euro RSCG India, Mumbai

Director – Strategic Planning

HDFC Bank, Volvo

2005 - 2006Phat Phish Records, Mumbai

Director, Artisté & Repertoire

2004EMI Music India, Mumbai

Creative Consultant - International Music Marketing

2003 EMI Music India, Mumbai

Label Manager - International Music Marketing

2001 – 2003 McCann-ERICKSON India, Mumbai

Associate Account Director - Coca-Cola, Radio Mirchi & UTI bank

2000 – 2003McCann-ERICKSON India, New Delhi

Account Manager - Sprite, Fanta, Kinley & Diet Coke

2000Webchutney Interactive, New Delhi

Creators of the first advertising portal -,

1998 -2000Grey Worldwide, New Delhi

Sr. Account Executive - Apollo Tyres, Caltex Lubricants, SBI Credit Cards & BJP

1997 -1998Saatchi & Saatchi, New Delhi, Account Executive - DuPont India (Brands: Lycra, & Agri-Products)

June 1996 Contour Advertising, Baroda