Brands, nations, social stigmas, religions and people, all profess “uniqueness”, as a core characteristic. I developed mine, simply in the word “everything”, the only word that reflects “Individuality” and simultaneously “universality”.
Our universe represents the crucible of change; and in a tiny planet known to mankind many cultures and consumers are colliding in myriad ways. In my present role as observer of change, I am learning …and dynamically adapting to every new experience.
A decade ago, I started out with a small agency in account management, became a marketing manager, played as a DJ in clubs, dabbled with copywriting, writing plays and songs. Over these years, I have worked with five advertising agencies (Saatchi & Saatchi, Grey Worldwide, McCann Erickson, Euro RSCG and Ogilvy). Did a jump start job in creating India’s first interactive agency Webchutney Interactive, joined a record label major EMI Music, setup an indie record label – Phat Phish Records.
This short journey has been Unique, Dynamic and Intense.
Some memorable experiences run across diverse business categories, such as Automobiles, Airlines, Beverages, Banking, Credit Cards, Entertainment and Radio.
Amongst my interests, I have been associated in the creative arts, engaging my free time to delve in a new wave art form, combining music and visual techniques on parallel subjects.