¨ Directed associate designers, technical designers, and freelance graphic artists. Identified trends, generated successful product concepts, and devised eye-catching color palettes while creating seasonal line plans.
¨ Developed product categories for a wide variety of distribution channels, from mass/discount to mid-tier department stores.
¨ Secured the seamless execution of diverse lines, from initial design through production/delivery.
¨ Ensured correct fit and styling in pre-production samples; supervised fittings.
¨ Presented collections to Sales Force, provided presentation support, and prepped the team for market.
¨ Divisions Managed: Boy’s 4-20 and Infant / Toddler Divisions, Carter’s Watch the Wear license (all product categories), Panyc, Boyz Threadz Infant/Toddler line, and all Private Label programs.
¨ Increased annual sales volume from $5 million to $15 million by creating new product categories and expanding the line assortment in fresh and exciting ways.
¨ Grew market share by effectively strategizing with Sales and Production Departments.
¨ Continually improved line strategies and identified new opportunities by analyzing retail sell-through reports, market feedback, competitive trends, and product performance information.
¨ Met tight production deadlines and adhered to merchandising calendar milestones by skillfully managing workflow and resources.
¨ Achieved the highest standards of manufacturing quality control and improved margins on all programs.