Espen Kateraas

Espen Kateraas

Summary

•Successful marketing and sales record with more than 20 years of diversified global experience in Pharmaceutical, Medical Device, Telemedicine and Nutraceutical industry verticals.

•Demonstrated leadership skills in working with senior management on strategy, business development and metric driven goals ‘Team Leader’ and active member of cross-functional development/engineering teams.

•Focused on identifying and prioritizing high-growth potential to maximize return on investment through strategic development and commercial deployment.

•Strong understanding of US and International industry landscape to advance business goals, augmented by an ability to think and analyze problems objectively.  Excellent rapport with executive team and other stakeholders with 100% commitment to timely execution.

I am multi-lingual with hands-on international and US domestic experience. I am passionately engaged in leading and promoting a healthy life style through physical fitness, wellness and a healthy diet. 

My goal is to always be part of a constructive and innovative team where I can continue to learn, apply my experience to impact positive and sustainable change and where I can contribute to exceptional organizational growth while having fun.

Specialties:

  • MedTech Product Mgt. & Project Leadership
  • Strategic Marketing & Research
  • Business Development & Competitive Analysis
  • Advanced Supply Chain, Logistics & Demand Management
  • OEM Coordination & Sales Management
  • Highly Efficient Communications Skills
  • Multilingual & Broad International Experience
  • Motivational Coaching & Training
  • Team Player, Respectful, Loyal

Work History

Work History

Vice President

Bavarian Nordic, Inc

June 2006 – March 2009 (2 years 10 months)

Established company operations on behalf of Danish headquarters in Washington DC. The role included general company representation vis-à-vis the US Government; the company's main customer and general management of company presence in Washington DC. Helped secure US Government contract (HHS) valued at 500 mln with $1.1 bln expandable option of 3rd generation smallpox vaccine. The role was expanded in 2008 to include Customer Affairs function to support commercial objectives in the broader Middle East region This role was also aimed at maximizing overall US strategic business potential by making sure all local resources engage, maintain and build long lasting and successful US relationships. Functional responsibilities via direct and indirect reporting lines included Government Relations, Finance and Intellectual Property resources.

Apr 2009 - Present

Founder & President

EspenUSA Consulting

Boutique healthcare consultancy providing expert advice in the following business areas:

Strategic Marketing & Brand ManagementBusiness Development: US Government Relations, Strategic Alliances, Partnerships, LicensingProject Management: Product Launches, Line ExtensionsAdvertising & Promotion: Direct Mail, Print, Radio, TV, Internet, Trade Show, CRMProfessional and Patient Assistance ProgramsOpinion leader development & Advisory BoardsStrategic Planning: Sales force, IT, HR, Logistics, Customer ServiceMarket Research & ForecastingVenture Fundraising & Operational Management.

Jul 2011 - Present

Executive Adviser

Essential Healthcare Management

Successful member of ‘New Business’ development leadership team. Focused on leveraging my industry network and experience to help maximize clients'  US sales potential.

EHM has an unparalleled reputation for delivering growth and results for both US and International medical companies. Specifically, their ability to help companies gain access to important procurement channels, such as Integrated Delivery Networks/IDNs, Regional as well as National Group Purchasing Organizations/GPOs, is unparalleled . Since they have deep-seeded high-level contacts in this area, they operate very efficiently and helps companies maximize operational efficiencies at greatly reduced costs. 

Jul 2011 - Present

Jun 2000 - May 2006

Sr. Manager Worldwide Marketing

Becton Dickinson, Inc.

Helped build BD Immunization (www.bd.com) business from approximately $12 mln in 2000 to $36 mln in 2005. Successfully launched several novel immunization device and company initiatives. Managed and coordinated global production and logistics handling of approximately 880 mln units in 2005. Acted as permanent member of BD Immunization management and leadership teams. Represented BD at high level international public health meetings globally. Implemented a variety of effective global promotional campaigns. Developed a variety of marketing tools to help increase overall BD Immunization profile which have resulted in sustained commercial sales worldwide.

Oct 1997 - May 2000

Global Product Manager

St. Jude Medical

Successfully managed strategic input and launch/coordination of global pacemaker product lines. Acted as marketing liaison between US and non-US markets. Also part of R&D development team of company's first biventricular product ('Frontier'). Provided marketing input to ICD product candidates.

Sep 1996 - Oct 1997

Product & Customer Service Manager

St. Jude Medical Austria

Managed affiliate customer service function as well as marketing of all product categories in the EEMEA region (Eastern Europe, Middle East & Africa). Launched several product categories to newly signed regional distributors. Traveled extensively throughout region. 

Mar 1995 - Sep 1996

Demand Management Associate East Europe, Africa & Middle East

Eli Lilly & Co

Manged coordination and demand management of company products for East, Central Europe & Middle East affiliates. Setup state-of-the-art Global Demand Management System which was implemented throughout regional offices. Traveled extensively throughout region. 

Jun 1993 - Mar 1995

Customer Service Manager

Eli Lilly Poland

Headed up affiliate customer service function. Also responsible for local joint venture production of human insulin ('Humulin'). Implemented automated forecasting models and coordinated closely with Lilly plants throughout Europe and the US to ensure satisfactory supply of key products in fast growing market. Worked closely with local and international partner companies/organizations such as ORFE, Becton Dickinson and the Polish Diabetes Association. 

Oct 1991 - Feb 1993

Corporal

Norwegian Air Force

Mandatory military service as Norwegian citizen. After completion of basic military training, I was NATO security cleared and posted at the Norwegian Delegation for Cooperation and Security in Europe. This organization, based out of Vienna and a part of the Norwegian Foreign Representation there, aimed to help disarm the former Warsaw pact countries and was also actively engaged during the Kosovo crisis in 1992/93. In this role, I supported both Military and Diplomatic staff in Vienna in a variety of functions. 

Sep 1990 - Oct 1991

Editor & Business Analyst

The Economist Intelligence Unit

Economist Intelligence Unit/Business International, Vienna, Austria. Responsible for creation and management of weekly business newsletter known as 'What's New in Eastern Europe.' Researched and wrote news briefs on companies' investments and activities in East, Central Europe. Reported directly to Chief Editor.                                          

Education

Education
Aug 1990 - Oct 1991

Institute for European Studies

Foreign exchange program through Pacific Lutheran University, Tacoma, Washington, USA. 

Skills

Skills

Active Member USA Cycling

Seasoned Elite Triathlete, USA Triathlon Coach

http://www.espenusa.com  

Certifications

Certifications
Feb 2010 - Present

LEVEL 1 TRIATHLETE COACH

USA TRIATHLON
Mar 1999 - Present

New Sales Representative Bradycardia Training

St. Jude Medical, Inc.
Dec 2001 - Present

BD University

Becton Dickinson & Co.
Jun 2007 - Present

5th Annual BioDefense Vaccine & Therapeutics: Policy, Funding & Development" and the "Workshop: Late Stage BioDefence Vaccines & Therapeutics Development"

Information Forecast, Inc.