Work History

Work History
2006 - Present

Principal, Director of Web Services

Centric Technologies
  • Created an e-ticketing and flight scheduling/business management application for newly launched regional airline which reduced personnel resources and generated over 400 inquiry e-mails within 90 days 
  • Developed a custom document management system for a CPA/Financial Advisor that improved operating efficiency and reduced costs
  • Developed a custom reservation/e-commerce and business management system for a meal assembly business that was the sole business system for the company
2006 - Present

Principal

Nautilus Marketing
  • Developed company marketing strategy and created marketing materials including logo, positioning statements, taglines, print and electronic collateral for numerous clients
  • Led the design, development, and optimization of dozens of commercial websites including static sites, database driven stes, and e-commerce sites
  • Increased traffic and conversion rate through focus on information architecture, usability, persuasive design, and business objectives
2002 - Present

Independent Consultant

Independent consultant working with small to mid-sized businesses to increase sales and profits, optimize operations, and maximize marketing ROI.

  • Improved customer transaction rate for an automotive company by 80% by creating a CRM system that also increased referrals by 110%
  • Developed an online strategy for a start-up luxury travel company that minimized the need for additional personnel, provided business management software applications and generated the first revenue stream for the business
2004 - 2008

Co-Host & Producer

Cleveland Business Radio

Cleveland BUSINESS RADIO showcased the energetic and enterprising business people of Northeast Ohio, mixing humor, insight, and education in a down-to-earth manner that appealed to all who live in the area. Cleveland Business Radio celebrated the driving force in American business: The Entrepreneur. As Co-Host and Producer, I wrote material, booked and pre-interviewed guests, researched entertainment and educational material, interviewed over 150 guests live on the air, read live commercials, archived show recordings, and created the show website.

Cleveland Business Radio Guests included:

Craig James, Jim Cookinham, Lisa Evans, Michael Symon, Michael DeAloia, Chris Ronayne, George Carson, Kevin O'Brien, Sheryl Harris, Tom King, Richard Stuebi, Ben Calkins, Joe Cistone, Tom Porter, Peter Cimoroni, Tommy Amato, Jacob Mathew, Erika Weliczko, Kathy Vegh, Tom Waltermire, Thom Ruhe, John Gugliotta, Jeff Hyde, David Akers, Sue Kluchar & Patricia Hajifotiou, Bill Young, Christopher Celeste, Nikki DiFilippo, Pierre Wolf, Michael Dowell, Rowena Yeager, David Yen, Tony Houston, Chris McKim, Dorothy Baunach, Parker Bosley, Dr. Shelly Senders, John Zitzner, Lee Pappas Spence, Eileen Kelley-Moeller, Derrick Pledger, Rich Cochran, Becky Morgan, Ray Spottsville, Linda Springer & Kevin Shaw, Julie Glavan, Leslie Murphy, Bob Schmidt, Toby Maloney, Jennifer Thomas, Alan Bleyer, Kirk Neiswander, Gary Hallman, Sunny Lurie, Scot Rourke, Jeanette Potts, Joe Drake, Steve Marks, Carolyn Ritchie, Patrick Manfroni, Kristie Van Auken, Genevieve Kenney & Nicole Wilson, Wayne Zeman, Julie Fink, Becky Jones, Andria Trivisonno, Mark Miller, Cheryl Agranovich, Matt Barnes, Pamela Bayer, Larry Speidell, Mike Baker, Tom Chema, Dave Marinac, Stephen Post, PhD., Steve Latourette, Dr. Larry Viterna, Paul O’Donnell, Alan Ackerman, Chris Carmody, Keith Strauss, Mark Davenport, Renee DeLuca, Michael Fischer, Jeff Griff, Jane Vitou & Ellen Minerd, Lev Gonick, Costas Mavromikalich, Chuck Newcomb, Scott Moss, Henry Gomez, John Heaney, Rod Munn, Joel Strom, Brendan Anderson, Greg Schenkel, Mitch Schneider, Larry Morrow, Cathy Vella, Dave Suplicki, Bob Fairchild, Brooke Furio, Gary Failor, Mike Paparella, Peter Rea, Neil Adelman, Tim Jackett, Tim Smith, Dorothy Porter, Greg Quinlan, John Colm, Jim Trakas, Mike Stubler & Tom Jones, Brad Whitehead, Jim Cox, Tom Tyrrell, Richard Clark, Pat Sullivan, Scott Suttell, Mark Haley, Tom Lutz, Kathleen Haley, Rich Desich, Olga Merella, Julie Hanahan

Wikipedia article on Cleveland Business Radio

2003 - 2005

Co-Founder, Director of Marketing, Developer

Thetawave Incorporated
  • Developed company marketing strategy and created marketing materials including logo, positioning statements, taglines, print and electronic collateral. Created and conducted seminar presentations.
  • Doubled the revenue of a pheasant farm with a web site that enabled the business to expand internationally 
  • Improved conversion rate by 37% and average order size  by 23% for a kite making kit site 
  • Built an online dealer/retail order processing application to support 200 dealers for a computer supplier
1995 - 2001

MCI Telecommunications/Cable & Wireless PLC

Joined MCI as one of six Business Development Managers for marketplaceMCI, a joint venture between MCI and NewsCorp. Responsible for developing new online storefront and custom dial-up Internet access sales to Fortune 500 companies. Provided Internet and Data sales overlay support to the Great Lakes Region Team following the dissolution of the MCI / NewsCorp joint venture. Joined the corporate Internet Marketing team and advanced rapidly to Channel Marketing Manager / Product ManagerPart of the internetMCI business sold to Cable & Wireless during the WorldCom acquisition of MCI. Key member of C&W / MCI product integration team responsible for all Web Hosting Product Management and Product Development teams. Advanced rapidly to Director of Product Marketing and Commercialization for all C&W Web Hosting Products and Services in the US, the UK, Europe, and Japan.

Positions Held:

  • Business Development Manager, marketplaceMCI
  • Regional Online Specialist – Great Lakes Region
  • Strategic Data Applications Representative
  • Internet Services Channel Marketing Manager
  • Product Manager, Real Broadcast Network
  • Senior Manager, Web Hosting
  • Senior Consultant, Professional Services
  • Director, Global Web Hosting Product Management
  • Director, Product Marketing & Commercialization

Contributions:

  • Managed sales channel and alliance partner joint selling relationships for Web Hosting products, managed alliance with Real Networks and product development of Real Broadcast Network. Negotiated revenue sharing agreement with Real Networks resulting in $14 million in for MCI
  • Direct Sales responsibility for ATM, Frame Relay, IP, SONET, and Web Hosting products. Increased incremental Branch revenue in Strategic and Mid-market accounts by 38% for Data and Internet products
  • Provided training and mentoring that increased the close ratio on Internet products by 56%
  • Increased revenues in Corporate National and Southwest Region Accounts by 42%
  • Key member of team that helped define, create, and launch the MCI hosting business
  • Introduced innovative new training and development tools such as new-hire training sessions, Data Opportunity Workshops, and Quarterly Launch meetings, forming the basis for sales training company-wide
  • Increased number of qualified leads by 107% for Web Services products
  • Developed order entry, billing, customer support, and operations systems and procedures for Real Broadcast Network joint offering
  • Key member of integration team charged with managing the relationship between product management and global sales channels through the C&W acquisition of Digital Island
  • Accelerated the launch of niche-building products and services from months to days and increased the number of qualified leads for Web Hosting services by 186%
  • Directed the development, launch, marketing, management, and financial performance of $78 million in Global Web Hosting services to meet the multinational needs of business customers in the US, the UK, Europe and Japan
  • Evaluated the profitability of non-standard products and managed the development, sale, and implementation of those products to meet the multinational needs of US business customers resulting in $20 million in new revenue for Cable & Wireless
  • Launched 3 new products to meet the domestic and multinational needs of business customers in the US, the UK, Europe and Japan in less than 10 months
  • Successfully worked with Microsoft, Fujitsu, IBM, Sun, Legato, Urchin, Able Commerce, and other vendors to develop relationships and deploy technology as the basis for these new market-leading products and services
  • Consistently ahead of development milestones and launch dates
  • Launched a low-end dedicated hosting product from design to launch in a record-setting 108 days, with a complete ground up redesign at day 62
  • Instrumental in securing hosting contracts from 48 of the top 100 web content providers including Weather.com, real.com, Barnes & Noble, The Gap, Coca-Cola, PepsiCo, and Xerox 
1992 - 1995

IndustryNet

A well-funded B2B Internet start-up providing a suite of online and offline products linking buyers and sellers of industrial products and services. One of the first employees of the company and key member of the start-up team charged with expanding the business across the United States into 26 regional markets. Advanced rapidly to positions of increasing responsibility.

Positions Held:

  • Account Manager
  • SWAT Team Manager
  • National Account Manager
  • Internet Marketing Specialist

Contributions:

  • Selected by CEO to design and conduct half-day Internet/On-line Marketing Seminars for National and Regional prospects and customers. Conducted 18 seminars, in 16 U.S. cities for over 1800 attendees with audience size ranging from 35 to 120 people. Generated over $450,000 in seminar-related sales.
  • Successfully penetrated multi-division National accounts at sales, marketing, communications, and corporate levels. Established relationships that generated worldwide sales. Generated $4.75 million in annualized revenue.
  • Interviewed and hired a team of 3 sales reps to cover the territory. Managed the sales, marketing, and customer service for the territory resulting in over $1.6 million in first year sales
  • Achieved #1 client retention rate in the company - 93%
  • Achieved the #1 billing rate in the company - $1.3 million.

Skills

Skills

Teaching/Training/Mentoring

It is important to give team members assignments and training to develop their abilities. Mentoring provides team members with career development skills. In addition, customer and staff training skills strengthen the organization and can contribute to business development and retention.

Relationship Building

Business is done between people, so it is imperative to build and maintain strong relationships internally and externally. Internal relationships enable an organization to move forward in a cohesive fashion. External relationships enable an organization to build and sustain revenue and profit.

Communication

Simply put, communication is the response you get. Clear, open, direct communication involves simplifying the complex without sacrificing the value to be communicated. Good communication includes writing, speaking, setting and managing expectations, and persuasion.

Marketing Knowledge

Marketing means solving customers’ problems profitably. To do this, you must remain focused on the customer’s needs, what motivates the customer to take action, and how your competitors are vying for your customer’s attention. It also means understanding how every part of your organization contributes to the organization’s efforts to achieve that goal.

Innovative Problem Solving

Peter Drucker teaches that innovation and marketing are the two functions of every business. Constantly searching for new ways to solve problems can significantly contribute to an organization’s bottom and top line. Vigilantly pursuing every opportunity to improve products, services, and operating efficiency requires broad-based business knowledge and an organization open to change.

Leadership

Leadership is the process of influencing the behavior of other people toward group goals in a way that fully respects their freedom and empowers them to succeed. It is a function of knowing yourself, having a vision that is well communicated, building trust among colleagues, and taking effective action to realize your own leadership potential.

Presentation and Public Speaking

From an important sales pitch in front of a room full of jaded buyers to an entertaining and informative presentation for the local Rotary club to musical performances and live radio and televison, I have years of experience presenting in front of audiences from one person to thousands.  I consider this one of my greatest strengths.

Education

Education
1979 - 1985

Gannon University