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Summary

INTERNET IS NOT WHAT YOU THINK IT IS

Surfing on Internet is like riding a bike: the whole world, in the workplace, knows how to use it. And you are all professionals.

Yet in 2015, at least 2 out of 3 of you have only used Google to read the news. And they read everything there was to be read about sport or celebrities.

Cycling every Sunday is not enough to win a race.

INTERNET IS A PROFILING TOOL

Now, imagine  you are a true telepath, able to instantly read the minds of your contact like an open book?

Of course, you know that telepathy does not exist. Yet should you be a student, a policeman, a doctor, a salesman, a secretary;should you work in an office or on a building site; should you be a man or a woman, we all want the same thing: quickly understand who is this other which we know nothing about, what he wants, what he likes, what he thinks. Because if he is not the solution, then he is the problem.

Through my courses, you will be able to quickly make the right decisions. And you can save time by avoiding disappointments. Through data collected regarding the environment in which a company operates, as well as the company itself and the person who appointed you before you even meet him :

- What is his/her motivation to work with you? To buy your product or services?

- Is he/she positively predisposed to receive your offer?

- With what arguments convincing?

Are you a salesman ? Everything you learn about your prospect will help sharpening your pitch.

Are you recruiting ? Find out if the applicant you will receive is a gold mine or a simulator.

Are you a freelancer ? Find out if the company that contacted you wants to entrust you with a mission or just have your services completed by a cheaper competitor ?

All these information are available on Internet ... For those who can find them.

Work experience

20102016

Senior consultant

ITG (Institut du Temps Géré), Paris, France

As a freelance consultant, I gave lectures to students in their last degree as well as professionals regarding online data collection, behavioral targeting, profiling on Digital Media (blogs, social media...) :

- Competitive Intelligence : shaping your future

- Collecting data online : tools & methodology

- Collecting data online : become a Google expert

- Collecting data online : get rid of Google

- Online reputation : for the best or for the worse ?

November 2008October 2009

Online Data Researcher & Analyst

ONTHEMOON, Communication strategy Advisor

- Customers : Bouygues Telecom, Crédit Agricole, Decathlon, KFC…
- Setting up of a data analysis process
- Detecting friendly an hostile networks, as well as their influence on customers and applicants' behavior
- Benchmarking Websites
- Setting up of an information databasis for B2B customers : ERDF, Fujifilm France...
- Writing topics on the Company's blog and news on Twitter
- Documentary research and Powerpoint presentation on Web related topics : blogs, buzz, e-learning, influence...

Education

January 2016February 2016

Behavioral targeting and profiling 2.0

PANDORE Institute

- The main steps of online profiling

- A method to detect people's psychology through their online content

- Guess someone's personnality through observation

Final score : 90 %

October 2007December 2015

Mastère Specialisation "Strategic Analysis & Competitive Intelligence"

ITSIS (Information Treatment Sciences International School)

Issuing of a report on establishment of a subsidiary Company on the indian electricity market for a French new and renewable energy Company :

- Collecting data on Internet through a data collection platform

- Setting of a multilingual data research with professional softwares : Digimind, AMI Intelligence

- Mapping of influence networks with Analyst Notebook

- Analysis of the collected data through analysis pattern : systemic, understanding of strategy management, operational planning management

Skills

ORMs (Online Research Methods)
- Using Internet data research : Web search engine, meta search engine, social media... - Using thematic or sourcing search engine queries through Boolean search terms - Using “push” technology through web syndication : RSS, Atom… - Using Online Research & mapping software : Digmind, AMI Software, Analyst Notebook…
Predictive Analytics
Extracting information from intelligence data through descriptive & predictive modeling : reticular analysis, E=(SC)2, GOP (Guidelines for Operational Planning)…
Transmitting data
- Using Microsoft Office under Windows 7 : Word, Powerpoint… - French native speaker