Peter Cholakis

Peter Cholakis

Summary

Hands-on Chief Marketing Officer

Experince:  Software, Services, Systems, & Medical Devices

  • Ability to identify and leverage corporate growth opportunities
  • 30% to 400% annual revenue gains
  • B-B eMarketing expertise; Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay per Click (PPC), Web 2.0 (blogs, networking, etc.)
  • ROI tracking mechanisms
  • Successful roll-out and support of new products, technologies & services targeting corporate, educational, healthcare, and government.
  • Skilled at building and managing senior level relationships (clients / partners / thoughtleaders) ¬†&¬†internal sales / marketing teams.

Work History

Work History
2003 - 2008

Vice President Marketing

Avitar

Positioned Avitar as technology leader in advanced POCT (point-of-care-test) workplace substance abuse managment space, and wound care marketing efforts.

1998 - 2003

Vice President Marketing

VFA

Lead the positioning of VFA as a leader in capital planning and managment software (SAAS) and services for physical infrastructure serving Corporate, Education, Healthcare, and Government sectors.

Catalyst in driving company to $20M run rate within 5 years.

Education

Education
1978

MBA

1976

Bachelors

1972

HS

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