Emmanuelle L. Mordacq

Emmanuelle L. Mordacq

Work History

Work History
2009 - 2010

SVP Clients Relations, Partnerships and Media Strategy Department


Multi-brand tools I  accorhotels.com (Accor web portal / 2,5M visits per day) I  a-club loyalty program (worldwide / 3M members in the first year)

Research Department  I  definition, organisation, handling of competitions and building of summaries and learnings

Quality Research I reorganisation of the quality control worldwide system (mystery visits and client satisfaction) and introduction of a worldide web tracking system

Partners Relations I  identification, negociation and follow-up I  Nespresso, Danone, Disney, …

Worldwide Media Department creation I  structure, international organisation, reporting system, countries control and follow-up for the President

2006 - 2009

SVP Global Marketing non-standardized brands


Repositionned and developped the Mercure global brand (762 hotels in 51 countries – Turnover > 2 B€)

Created all the new non-standardized brands within Accor's portfolio :

  • Pullman - upscale business hotels, management business model
  • MGallery hotel collection - distinctive upscale hotel experiences
  • all seasons - design economy hotels, franchise business model

Master the complete marketing aspects, including hospitality specificities such as physical aspects (building and design) and e-commerce strategies; with strong turnover objectives and operational economic parameters

Direct report to the Chief Marketing Officer, member of the Executive Committee

2004 - 2006

Head of communication - EMEA Operations


Created and structured this new Department

Handled brands communication strategy for Europe Middle-East Africa Operations : Sofitel, Novotel, Mercure, Ibis, Etap Hotel and Formule 1 brands.

Direct report to the General Manager of Accor Hospitality EMOA (member of the Board)

1996 - 2004

Associate Director


Repositionned worldwide brands: TAG Heuer, Jameson, Bic, FilaInternational accounts : McCain,  Whiskas and Pedigree, Henkel Shampoos, Eurostar,  Accor Corporate, Ibis,  …Handled 360° marketing strategies I  corporate communication I  events & PR I content & story telling I  advertising I  retail 

1992 - 1996

Account director


Positionned the Vanity Fair brand for EuropeRepositionned the Vizir and Jacob Delafon brandsHandled Pantène, Hugo Boss Perfumes, Sheba & Kitekat, Guerlain, Bang & Olufsen, Canon, Boléro ...


1985 - Present

Baccalauréat B

Lycée Français Vincent van Gogh
1987 - 1990


EM Lyon

1st prize for the last year Report I  « Analysis model for luxury advertising »


21 years experience in strategic marketing  and communications |  Both agency  and corporate |  all on international brands

International creative marketing expert I  from concept to brand profitability I  Brand value leverager

Brand creations & repositioning : Pullman hotels I  MGallery Collection I  all seasons hotels I  Fila I  Bic I   Jameson I  Vanity Fair (Europe)


Looking for a CMO position in an international company through tournaround, business model shift, reorganisation corporate situations

Collaborative profile & Integrative approach

Personal projects

Creation of a atypical park in Normandy mixing botanical, animal and artistic experiences (family project) :  Le Parc de Saint Symphorien des Monts.

Creator and President of PLACES Consulting I Experience brand strategy and marketing

Sectors & Companies

Sectors and companies experienced :

  • Hospitality & travel : Accor, Eurostar
  • Luxury brands : TAG Heuer, Guerlain, Lancôme, Hugo Boss, Giorgio Beverly Hills
  • Households goods : Jacob Delafon, Bang & Olufsen, Canon, Epson, Bic
  • Beverages : Jameson, Schweppes, Moët & Chandon
  • Shampoos : Kerastase, Pantène, Schwarzkopf
  • Petfood : Pedigree, Sheba, Kitekat, Whiskas
  • Clothing : Lou, Vanity Fair, Boléro, Fila