Associate Director- Global Marketing
Assists Director with regular operations germane to verticals- Industrial Infrastructure, Trade Advisory and Risk Management Services.
▪Partakes of budget planning and corporate profiling conferences.
▪Spokesperson for the three verticals to the various media departments.
▪Monitors and reports the performance levels of the four verticals.
▪Maintains transparent inter organizational corporate communications.
▪Devises and executes corporate and public relations strategy.
▪Prepares materials for International Joint Venture pitching.
▪Does market mapping for the verticals discreetly.
▪Assists on Global Trade Ventures, viz- importing and exporting industrial raw materials for public sector clients in India.
▪Creates Market Requirement Documents for the four verticals.
▪Online (digital campaigns) and Off-line marketing planning and monthly budget allocation.
▪Creates and proof reads all marketing and digital content for the four verticals.
▪Enterprise Risk Management Program – for the YTR enterprise assist with risk/loss identification, analysis, control, financing, and administration of the marketing operations.
▪Continuity of Operations Planning – coordinate and work with the YTR emergency management department to assist departments develop and implement continuity of marketing operations plans.
▪Responsible for directing or controlling program operations and accountable for the allocation of marketing resources and program results.
▪Regularly exercise independent judgment and discretion in work directly related to management policies or department business operations and have delegated authority to make commitments that affect department operations.