Download PDF

Summary

  • A competent professional with around 2.5 years of experience in Search Engine Marketing, Adwords & Bing, Google Analytics, Effective Campaign Management, Certifications and Training. 
  • Experience in managing Banking, Insurance, E-Commerce & Jobs Sector.
  • Worked with clients like ICICI Bank, BajajFinserv, Tanishq, Monster Jobs, Powerica, JetPrivilege, Eureka Forbes etc. and Served for the markets like India, UK, Canada, Hong kong, Europe, SEA
  • An Accounts Auditor and Trainer
  • An innovative professional with strong analytical, communication, interpersonal and organizational skills.
  • Pursued BE in Electronics & Telecommunication Engineering.
  • Certified in Advanced Digital Marketing Professional.
  • Establishing a career in the digital marketing management agency.

Work Experience

Oct 2014Present

Search Engine Marketing - Accounts Manager

Logicserve Digital Pvt. Ltd.

Work Profile:

  • Perform daily account management and of pay per click accounts on Google AdWords and Bing
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important KPI's
  • Provide creative copy suggestions and graphical ad templates
  • Assist in the management of Display network placement lists on AdWords
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Conduct training on Search Engine Marketing & Google Analytics to the new trainees in our organisation
  • Conduct Account Audits for Pre-Sales Team
  • Assist small and medium sized businesses by increasing their website exposure and sales
  • Keep pace with search engine and PPC industry trends and developments

Education

20082013

Bachelor of Engineering

Watumull Institute Of Electronic Engineering & Computer Technology, Worli

B.E. in Electronics and Telecommunications Engineering

20062008

Maharashtra State Board of Higher Secondary Education

R. K. Talreja College of Arts, Science and Commerce, UNR-3

Physical Science

20042006

Secondary School Certificate

New Era High School, UNR-3

Technical Skills

Search Engine Marketing (SEM)

2.5+ years of hands on experience in driving the paid traffic/sales to the website. Create strategies for source-wise online spend on search and other key digital areas

  • Account strategies
  • Keyword research and Creating compelling text & banner ads
  • Landing page optimization and Competitor analysis
  • Analysing and monitoring campaigns on regular basis
  • Google analytics for in-depth analysis
  • Timely reports and suggestions
  • Planning a better way ahead for the account
Search Engine Optimization (SEO)
  • On-Page Optimisation: Title Tag Optimisation, Meta Tag Optimisation, Image Optimisation, Heading Tag Optimisation, Anchor Text and content optimisation, contextual linking structure optimisation.
  • Off-Page Optimisation: Directory submission, Article submission, Blog posting, Social Bookmarking, PR Submission, PPT Submission, Video Submission.
  • Search engine results tracking.
Social Media Optimization (SMO)

Managed the social handles for the brands and ensuring there is proper engagement on the channels forthe same. Maintaining and spreading the positive vibe among the followers. Keeping the users up to date with the latest news and offers. Update ourselves with the latest social trends and trending topics. Bringing quality traffic to the website using the social platforms.

Core Competencies
  • Strategy & planning for digital marketing
  • Search & display marketing
  • Customer engagement
  • Performance marketing
  • Email & Social media marketing
  • Web analytics and tracking
  • Process driven & updated with latest industry trends
Google Analytics