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Summary

  • A competent professional with around 3+ years of experience in Search Engine Marketing, Adwords & Bing, Google Analytics, Performance Marketing Campaign Management, Certifications and Training. 
  • Experience of managing Banking, Insurance, E-Commerce & Jobs Sector.
  • Worked with clients like ICICI Bank, BajajFinserv, Tanishq, Monster Jobs, Powerica, JetPrivilege, Eureka Forbes etc. and Served for the markets like India, UK, Canada, Hong kong, Europe, South East Asia
  • Focused on increasing sales and site traffic through effective paid search advertising
  • Optimize Pay-Per-Click (PPC) campaigns that led to an increase in overall traffic and revenue generation
  • Proven track record of devising web-marketing strategies that have elevated brands from relative obscurity, driving revenue and growing profits in competitive markets
  • An innovative professional with strong analytical, communication, interpersonal and organizational skills
  • An Adwords Account Auditor and SEM Trainer
  • Pursued BE in Electronics & Telecommunication Engineering.
  • Certified Advanced Digital Marketing Professional.

Work Experience

Oct 2014Present

Search Engine Marketing - Accounts Manager

Logicserve Digital Pvt. Ltd.

Work Profile:

  • Understanding client goals/objectives & Develop strategic AdWords account plans for the clients with an eye towards identifying creative and revenue generating initiatives.
  • Responsible for keeping track of all the client’s needs and helping them optimize and find out opportunities to increase revenue, reduce churn and lapse and aid in advertising acquisition
  • Responsible for clients AdWords marketing strategy, including budget allocation management, strategic planning and roll-out plans and measurement of these campaigns.
  • Identify growth opportunities from the client portfolio and drive revenue
  • Recognize target areas for acquisition and conversion enhancements.
  • Reviewed the success of promotional and search engine campaigns using Google Analytic tools.
  • Focus on continuous testing new BETA features, CRM segmentation, and data-driven decision making.
  • Conduct training sessions on Search Engine Marketing & Google Analytics for the new trainees
  • Devising and executing paid marketing strategies for existing client and new business pitches
  • Assist Pre Sales Team in Auditing AdWords Account Provide them detailed report on Scope of Work
  • Research & Keep pace with search engine and PPC industry trends and developments
  • Planning digital road map for clients apart from achieving lead targets delivering a healthy pipeline for leads for future
  • Assist handling end to end campaign requirement and help clients / brands achieve their marketing goals.

Education

20082013

Bachelor of Engineering

Watumull Institute Of Electronic Engineering & Computer Technology, Worli

B.E. in Electronics and Telecommunications Engineering

20062008

Maharashtra State Board of Higher Secondary Education

R. K. Talreja College of Arts, Science and Commerce, UNR-3

Physical Science

20042006

Secondary School Certificate

New Era High School, UNR-3

Technical Skills

Search Engine Marketing (SEM)
  • Account structure planning & strategies
  • Keyword research & creating compelling text ads
  • Landing page optimization Competitor analysis
  • Monitoring, Analyzing & Optimizing campaigns on regular basis
  • Timely reports & suggestions
Google Tag Manager & Google Analytics
  • Understanding of GA setup, GTM Setup, Event Setup, Data Layers, Enhanced E-commerce tracking
  • Creating custom dashboard, charts & graphical reports
  • Manage the testing, QA, QC and debugging of analytical/tagging code
  • Stay abreast of the latest analytics techniques in the web and digital space
Search Engine Optimization (SEO)
  • On-Page Optimization: Title Tag Optimization, Meta Tag Optimization, Image Optimization, Heading Tag Optimization, Anchor Text and content optimization, contextual linking structure optimization.
  • Off-Page Optimization: Directory submission, Article submission, Blog posting, Social Bookmarking, PR Submission, PPT Submission, Video Submission.
Core Competencies
  • Strategy & planning for paid marketing campaigns
  • Search & Display marketing
  • Customer engagement
  • Performance marketing
  • Web analytics and tracking
  • Process driven & updated with latest industry trends

Certifications & Course

20152017

Google & Bing Certifications

Google & Bing
  • Diploma in Advanced Digital Marketing.
  • Double Click Search Fundamentals
  • Google Analytics Certified
  • Google Mobile Advertising Certified
  • Google Shopping Advertising Certified
  • Google AdWords Search Advertising Certified
  • Google AdWords Display Advertising Certified
  • Bing Ads Accredited Professional Certified
  • Google Tag Manager Fundamentals
  • Double Bid Manager Fundamentals
20142017

Diploma in Advanced Digital Marketing

DMTI - Digital Marketing Training Institute