Search Engine Marketing - Accounts Manager
Oct 2014 - Present
Logicserve Digital Pvt. Ltd.
- Perform daily account management and of pay per click accounts on Google AdWords and Bing for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important KPI's.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Assist small and medium sized businesses by increasing their website exposure and sales.
- Provide SEM & GA training to the new trainees in the team.