Download PDF


An energetic and articulate communications specialist with a proven background in content writing, proofreading, copy editing and marketing strategy.

Experienced marketing coordinator with the ability to create meaningful online and offline interactions, gained whilst working in New Zealand's banking, textile, jewellery and road traffic management industries.

Projects delivered include digital marketing campaigns, lead generation, e-commerce optimisation, online and  offline content creation.

Superior interpersonal communication, event, client and project management skills refined with every new role.

Education

20112014

Bachelor of Communication Studies 

Auckland University of Technology

Public Relations Major

International Affairs Officer at AuSM (Auckland Student Movement) 2012-2014

Work experience

may 2017current

Operations Manager

Trafficsolutions Ltd
  • Creation and implementation of marketing strategy using online and offline channels. 
  • Keyword performance analysis and campaign optimisation
  • Monthly reporting on campaign performance
  • End to end recruitment and training
  • Business administration and development  
  • Client management and outreach
  • Personnel management:
    • Daily rostering,
    • On-site support and
    • Quality assurance
  • Weekly Payroll 
  • Monthly PAYE

Achievements :

  • Implemented two revenue streams within six months of employment.
  • Created marketing and human resource departments.
  • Boosted sales by 15% through marketing initiatives (Fourth Quarter, 2017).
aug 2016May 2017

Marketing Communications Executive (B2B)

House of Bond NZ
  • Created and implemented a marketing action plan
  • Monthly eDM campaigns (Electronic Direct Mail) including Email and PPC (Pay Per Click) campaigns
  • Coordinated advertising material production including product photography and image editing.
  • Customer database management
  • Designed marketing material for jewellery exhibitions.
  • Business administration and account management
  • Sales and logistics support
may 2015july 2016

Marketing Communications Assistant (B2B)

Simba NZ
  • Contributed to the development of marketing strategy. 
  • Coordinated weekly EDM (Electronic Direct Mail) campaigns for three separate entities including:
    • Email based brochures and promotions
    • AdWords Search campaign optimisation  
    • Email marketing campaign optimisation
  • Website optimisation:
    • Landing page creation and testing using Optimizely
    • Split testing
    • Heat and scroll mapping analysis
  • Conducted market research and building customer surveys using Survey Monkey.
  • Created and curated content for blogs, social media and web stores
  • Maintained website frontend using Wordpress, Shopify and Magento
  • Fine-tuning SEO weekly 
  • A/B testing and website development
  • Ensuring Corporate Social Responsibility goal setting and community outreach
Sep 2013June 2014

Content Analyst

Zomato Media Pvt. Ltd.
  • Collection and verification of information for every restaurant in Auckland, Hamilton and Wellington.
  • Ad-space sales support
  • Market research of local and national establishments
  • Website optimisation:
    • Writing title tags
    • Re-writing URLs
    • Editing and updating overall language
  • Organising meet-ups as part of Public Relations campaign
  • Quality assurance of menus, photos and other information
  • Administration duties i.e. data entry, follow ups and invoicing

Achievements:

    • Successfully collected and verified information for all of Auckland’s 4,751 restaurants (at the time) in three months.
    • Led the market research team to collect information for Wellington and Hamilton's restaurants within seven days.

    Projects delivered

    • Produced content for Conversant Cloud Communication's social media outlets (2016).
    • Launched and currently optimising Facebook Page  for Jumping Beans infant activity classes (2014 - Current).
    • Social media campaign for The Float Guru's personalised wellness programs.

    Skills

    MS Office Suite and Mac Operating Systems

    MSExcel, Word, Powerpoint, Access, Outlook

    Communication and Negotiation

    Verbal, written and presentation.

    Social Media / Web Platforms

    Facebook for Business & Pages, Twitter, Instagram for business,  LinkedIn for business

    Blogger, Wordpress, Drupal

    image and Video editing software

    Adobe Premier Pro, Photoshop & After Effects

    Final Cut Pro

    Email Marketing and CRM

    Klaviyo, MailChimp

    Shopify, Magento and related applications

    digital media analytics

    Google Adwords and Analytics

    References 

    Available upon request.