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An energetic and articulate communications specialist with a proven background in content writing, proofreading, copy editing and marketing strategy.

Meticulous and organised marketing coordinator with the ability to create meaningful online and offline interactions, gained whilst working in New Zealand's recruitment, restaurant discovery, jewellery and public safety industries.

Projects delivered include digital marketing campaigns, lead generation, e-commerce optimisation, CRM implementation, online and  offline content creation.

Superior interpersonal communication, event, client and project management skills refined with every new role.

core Skills

MS Office Suite and Mac Operating Systems

MS Excel, Word, Powerpoint, Access, Outlook

Communication and Negotiation

Verbal, written and presentation

Social Media 

Facebook Business Manager

Instagram Business

image and Video editing software

Adobe Premier Pro, Photoshop, Lightroom & After Effects

Apple Final Cut Pro

Email Marketing and CRM

Klaviyo, MailChimp

Shopify, Magento & related applications

analytics, SEO and web Content

Google Analytics & AdWords Search

Content creation & keyword optimisation

Work experience

May 2017current

Operations Manager

Trafficsolutions Ltd
  • Creation, implementation and optimisation of marketing strategy using online and offline channels. 
  • Keyword performance analysis and campaign optimisation
  • Monthly reporting on campaign performance and growth objectives.
  • End to end recruitment and training  
  • Client management and outreach
  • Personnel management:
    • Daily rostering,
    • On-site training
  • Weekly Payroll, monthly PAYE

Achievements :

  • Implemented two revenue streams within six months of employment.
  • Created marketing and human resource departments.
  • Boosted sales by 20% through marketing initiatives (Fourth Quarter, 2017).
Aug 2016May 2017

Marketing Communications Executive

House of Bond NZ
  • Created and implemented a marketing action plan
  • Monthly eDM campaigns (Electronic Direct Mail) including Email and PPC (Pay Per Click) campaigns
  • Coordinated advertising material production including product photography and image editing.
  • Customer and product database management including writing product descriptions.
  • Designed marketing material for jewellery exhibitions using Photoshop and Lightroom.
  • Business administration and account management
  • Sales and logistics support
May 2015July 2016

Marketing Communications Assistant

Simba NZ
  • Contributed to the development of marketing strategy. 
  •  Weekly eDM (Electronic Direct Mail) campaigns for three separate entities including:
    • Email based brochures and promotions
    • AdWords Search campaign optimisation  
    • Email marketing campaign optimisation
  • Website optimisation:
    • Landing page creation and testing using Optimizely
    • SEO copywriting including URL and landing page optimisation
    • Writing product descriptions for a range of 2000+ products
  • Conducted market research and building customer surveys using Survey Monkey.
  • Created and curated content for blogs, social media and web stores
  • Maintained website frontend using Wordpress, Shopify and Magento
  • Fine-tuning SEO weekly 
  • A/B testing and website development
  • Ensured Corporate Social Responsibility goal setting and community outreach
Sep 2013June 2014

Content Analyst

Zomato Media Pvt. Ltd.
  • Collection and verification of information for every restaurant in Auckland, Hamilton and Wellington.
  • Ad-space sales support
  • Market research of local and national establishments
  • Website optimisation:
    • Writing title tags
    • Re-writing URLs
    • Editing and contextualising overall language
  • Organising meet-ups as part of Public Relations campaign
  • Quality assurance of menus, photos and other information
  • Administration duties i.e. data entry, follow ups and invoicing

Achievements:

    • Successfully collected and verified information for all of Auckland’s 4,751 restaurants (at the time) in three months.
    • Led the market research team to collect information for Wellington and Hamilton's restaurants within seven days.

    Projects delivered

    • Produced content in the form of flyers and regular URL posting schedules for Conversant Cloud Communication's social portals (2016).
    • Social media campaign including website optimisation and Facebook Page for The Float Guru's personalised wellness programs (2017 - present).
    • Launched and currently optimising Facebook Page for Jumping Beans infant activity classes (2014 - Current).
    • International Affairs Officer at AuSM (Auckland Student Movement 2011 - 2013)

    Education

    20112014

    Bachelor of Communication Studies 

    Auckland University of Technology

    Public Relations Major

    International Affairs Officer at AuSM (Auckland Student Movement) 2012-2014

    References 

    Available upon request.