Download PDF


- More than 22 years of experience in Projects and Product Management working in companies of Information Technology segment.

- Solid professional experience attained by working in different segment companies: integrator, distribution and multinational companies such as Samsung Electronics, CHS Brasil and Sisco Sistemas e Computadores.

- Large experience in product management, distribution channels, pricing, competitive analysis, press relations, sales promotions, strategic programs and technical marketing. - Teamwork and results oriented.- Knowledge in retail, distributor, integrators, OEM and corporate channels. - Solid technical background. Graduation in Electronics Engineering and postgraduate degree in Business Administration.

- Professional with features of high commitment, loyalty, pro-activity, transparency and adaptability.

- English fluency.


Internacional trips

Executive Product Management Meeting  -  Samsung Electronics, South Korea, 2006.

GSBN – Global Samsung Business Network Training  - Samsung Electronics, South Korea, 2005.

Cebit – International IT Fair  - Hannover, Germany, 2005 and 2006.

Executive Product Management Meeting  - Samsung Electronics, Mexico, 2003.

New vendors development fair - Latin Channels - Puerto Rico, 1999

Epson Product Managers Trainning sections - Miami, 1998


Reinaldo Fonseca

Ronaldo Miranda

Wladimir Benegas


Product Management

Work experience

May 2008Apr 2009

Product Sr. Manager

Samsung Electronics.

Product Senior Manager responsible for Computer Monitors and Hard Disk Drives Product Managers, Market Intelligence, Training and Funds Evalluation and Payment teams inside IT department.

Major attributions:

- Product support to Sales teams;

- Product pricing and mix definition, P&L anlysis, competitors strategies analysis;

- Preparation of Reports about  market prices, sales, chanells inventories, market share participation;

- Main contact regarding Samsung channel program Canal Azul;

- Official spokesman for IT Division.

- Direct report to Sales Director and Business Unit Director.

Jul 1997May 2001

Product Group Manager

CHS Brasil

Responsible for a group of Product Managers and Product Specialists.

In my Group of Products were HP, Epson, Lexmark, Okidata, APC, Sony, Samsung and LG.

Main attributions:

- Responsible for sales planning (mix and volume) and product strategies (mix and marketing strategy).

- Personally in charge of  Hewlett Packard products management (printers, computers, servers and storage products). When I started with HP line they were the 4th vendor (1998) in terms of revenue and in 2000 they became the 1st  vendor.

Feb 1988Jun 1997

Product Engineering Manager

Sisco Sistemas e Computadores

Worked in Sisco for 9 years experiencing since hardware design until Product Marketing.Main attributions:

- Hardware design specialist

- Manager of Product Engineering department- Support for Sales and Marketing dept (Intel and RISC)


Jan 1991Dec 1992


Fundação Vanzolini (Universidade de São Paulo)
Jan 1983Dec 1987


Escola de Engenharia Mauá