Empresa Jornalística Madeira, Lda (madeira/Portugal)
Working as Corporate Finance Executive for the Madeira Island Regional Government, was designated Chairman of the Board of a public media company, named EJM Ltd, with the mission to restructure and reorganize the whole company, from economical and financial point of view, in order to place this financial public participation in the Government reprivatisation program.
- Developed a global cost reduction plan in the company operation, including a severe workforce reduction program, a completely new final product (newspaper) and a new distribution method.
- Promoted the reduction of the annual budget and exploitation deficit, decreasing also the equity needs.
- Restructured company balance sheet, namely trough a debt/equity reorganization program to convert debt to equity (debt refinancing, share capital reduction and increase, etc.).