Paulo Lima

  • Brasília Area, Brazil, BR
Paulo Lima

Senior Copywriter


My name is Paulo Lima and I’ve been working as a senior copywriter at Heads since 2015.
I believe that the best pieces of art and entertainment are the ones which touches people, make them move, think, reflect about their behavior, live better, get smarter, laugh, cry, change the way they relate to their routine.

Great ads should do absolutely the same. That's why in the last decade I’ve dedicated myself to create experiences and find truths to tell compelling emotional branding stories for clients like: Gatorade, Outback, Adidas, Nissan, Luerzer's Archive, Coke, Volkswagen, Honda, General Motors, Childhood, Niquitin, Pattex, Banco do Brasil, Ministry of the Tourism, Ministry of Health, Ministry of Sports, Sebrae, Embratur, among others.

Creativity is about finding problems that need to be solved and answer them in smart, beautifull and soulfull ways. That’s one of the things I’ve learned while working for some brilliant professionals and great agencies doing awarded and recognized works across the creative industry by publications and festivals like Cannes Lions, The Golden Drum Festival, Luerzer’s Archive, The Braziliam Creative Annual, Creativity, The Daily Mail and many more.

Work History

Work experience
Nov 2015 - Present

Senior Copywriter


Senior Copywriter at Heads (current job) 

Apr 2012 - Nov 2015

Senior Copywriter


Senior Copywriter at ' Lew'Lara/TBWA (3 years 6 months)

2007 - 2016

Freelance Creative Director

Freelance Creative Director at 2007-2015(8 years)
2012 - 2012

Freelance Senior Copywriter

BBDO Moscow
Freelance Senior Copywriter at (less than a year)
2012 - 2012

Freelance Senior Copywriter

DDB Istambul
Freelance Senior Copywriter at (less than a year)
2010 - 2012

Senior Copywriter

Master Comunicação

Senior Copywriter at Mater (2  years)

2012 - 2012

Freelance Senior Copywriter

Freelance Senior Copywriter at
2008 - 2010

Senior Copywriter

less than a year) Senior Copywriter at Page1 2008-2009(1 year) 1 recommendation available upon request
2007 - 2008

Senior Copywriter

Agnelo Comunicação
Senior Copywriter at (1 year)
2006 - 2007


D&M Comunicação
Copywriter at (1 year)
2004 - 2006


Verve Comunicação
Copywriter at (2 years)


2001 - 2005


Faculdades Nodeste

Bachelor,  Advertising and Marketing

2015 - 2015

Miami Ad School

Creative Leading
2015 - 2015


Brand Storytelling

Online Course at Future Learn

2015 - 2015

University of Birmingham

Digital Storytelling, 

Online Course at Future Learn

2015 - 2015

Sungkyunkwan University

Transmedia Storytelling

Online Course at Future Learn 

2005 - 2006

Central Criativa

Creative Ad Central


Honors & Awards

Cannes Lions 2012 - Cannes Silver Outdoor Lion for Pattex

Golden Drum Festival 2012 - Silver Drum for Luerzer's Archive Campaign

40º Brazilian Creative Annual

Bronze Star for Graphic Design

Bronze Star for Direct Marketing

31º Brazilian Creative Annual

Archive 5/15 - Campaign for Pattex

Archive 4/13 - Campaign for Pattex

Archive 3/12 - Institutional Campaign for Luerzer's Archive

Archive 2/11 - Campaign for Abdul Skate Shopp

Archive 2/11 - Campaign for Viva Musica Viva  

Prize Columnists Brasília (2013)
Silver: Massive Campaign
Bronze: Film
Silver: Branding
Silver: PR

Prize Columnists Brasília (2012):
Bronze - Film
Silver - Radio
Bronze - Press

Ads of the World Awards 2012 - Silver - Best Direct Marketing

Ads of the World Awards 2011 - Gold - Best Illustration

International Advertising Festival of Gramado (2009):
Silver / 5 finalists

Prize Columnists Brasília (2009):
3GPs, 6 Gold, 5 Silver and 5 Bronzes
Copywriter of the Year
Most Awarded Copywriter of Brasília

Prize Columnists Brasília (2007):
Gold / Silver / Bronze

Central of Outdoor (2006):
Gold - N/NE  / Bronze - National



- Full professional proficiency


- Native or bilingual proficiency