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Summary

My name is Paulo Lima and I’ve been working as a senior copywriter at Heads since 2015.
I believe that the best pieces of art and entertainment are the ones which touches people, make them move, think, reflect about their behavior, live better, get smarter, laugh, cry, change the way they relate to their routine.

Great ads should do absolutely the same. That's why in the last decade I’ve dedicated myself to create experiences and find truths to tell compelling emotional branding stories for clients like: Gatorade, Outback, Adidas, Nissan, Luerzer's Archive, Coke, Volkswagen, Honda, General Motors, Childhood, Niquitin, Pattex, Banco do Brasil, Ministry of the Tourism, Ministry of Health, Ministry of Sports, Sebrae, Embratur, among others.

Creativity is about finding problems that need to be solved and answer them in smart, beautifull and soulfull ways. That’s one of the things I’ve learned while working for some brilliant professionals and great agencies doing awarded and recognized works across the creative industry by publications and festivals like Cannes Lions, The Golden Drum Festival, Luerzer’s Archive, The Braziliam Creative Annual, Creativity, The Daily Mail and many more.


Work History

Nov 2015Present

Senior Copywriter

Heads.

Senior Copywriter at Heads (current job) 

Apr 2012Nov 2015

Senior Copywriter

Lew'Lara/TBWA

Senior Copywriter at ' Lew'Lara/TBWA (3 years 6 months)

20072016

Freelance Creative Director

Hermandad
Freelance Creative Director at 2007-2015(8 years)
20122012

Freelance Senior Copywriter

BBDO Moscow
Freelance Senior Copywriter at (less than a year)
20122012

Freelance Senior Copywriter

DDB Istambul
Freelance Senior Copywriter at (less than a year)
20102012

Senior Copywriter

Master Comunicação

Senior Copywriter at Mater (2  years)

20122012

Freelance Senior Copywriter

Artplan
Freelance Senior Copywriter at
20082010

Senior Copywriter

Fields
less than a year) Senior Copywriter at Page1 2008-2009(1 year) 1 recommendation available upon request
20072008

Senior Copywriter

Agnelo Comunicação
Senior Copywriter at (1 year)
20062007

Copywriter

D&M Comunicação
Copywriter at (1 year)
20042006

Copywriter

Verve Comunicação
Copywriter at (2 years)

Education

20012005

FANOR

Faculdades Nodeste

Bachelor,  Advertising and Marketing

20152015

Miami Ad School

Creative Leading
20152015

D&AD

Brand Storytelling

Online Course at Future Learn

20152015

University of Birmingham

Digital Storytelling, 

Online Course at Future Learn

20152015

Sungkyunkwan University

Transmedia Storytelling

Online Course at Future Learn 

20052006

Central Criativa

Creative Ad Central

Advertising

Honors & Awards

Cannes Lions 2012 - Cannes Silver Outdoor Lion for Pattex

Golden Drum Festival 2012 - Silver Drum for Luerzer's Archive Campaign

40º Brazilian Creative Annual

Bronze Star for Graphic Design

Bronze Star for Direct Marketing


31º Brazilian Creative Annual

Archive 5/15 - Campaign for Pattex


Archive 4/13 - Campaign for Pattex

Archive 3/12 - Institutional Campaign for Luerzer's Archive

Archive 2/11 - Campaign for Abdul Skate Shopp

Archive 2/11 - Campaign for Viva Musica Viva  


Prize Columnists Brasília (2013)
Silver: Massive Campaign
Bronze: Film
Silver: Branding
Silver: PR

Prize Columnists Brasília (2012):
Bronze - Film
Silver - Radio
Bronze - Press

Ads of the World Awards 2012 - Silver - Best Direct Marketing

Ads of the World Awards 2011 - Gold - Best Illustration


International Advertising Festival of Gramado (2009):
Silver / 5 finalists

Prize Columnists Brasília (2009):
3GPs, 6 Gold, 5 Silver and 5 Bronzes
Copywriter of the Year
Most Awarded Copywriter of Brasília

Prize Columnists Brasília (2007):
Gold / Silver / Bronze

Central of Outdoor (2006):
Gold - N/NE  / Bronze - National

LANGUAGES

English

Portuguese

- Native or bilingual proficiency