Paul Bailey

A brand consultancy for the network economy. By keeping a brand 'in process' we help organisations remain relevant for ever-evolving business environments and human behaviours, and ahead of their competition. Through strategic thinking and creative application we encourage interest and involvement of people, and therefore grow brand equity.

Key responsibilities:
• research (primary and secondary) – brand perception, communication, culture, competition, market, audience
• strategic development, and ongoing leadership, of brands
• oversee implementation and application of brand communication and culture
• recommendations and management of KPI for brands

Teaching business and marketing students about the world of brand management.

Key responsibilities:
• delivering lectures on how brand strategy theory is applied to professional practice 
• leading and facilitating 'Socratic method' brand workshops
• preparing students for development of brand plan coursework and final examination

1977 Design was founded in London in 2002, and for every one of its 15 years was a proudly independent and profitable agency. By communicating through design we delivered a positive impact to businesses, encouraging desired reactions from their clients / customers in order to achieve desired results.

Key responsibilities:
• growing agency to £750k pa turnover
• delivering a profit every financial year
• interviewing and recruitment of staff
• staff professional and personal development
• creation and nurturing of specialist collaborators and partner companies
• directing creative output
• leading strategic work with clients
• developing close relationships with clients
• growing our own brand to attract clients (including many well-respected organisations)
• making tea and coffee

Selected work (and clients):
• branding systems for global organisations  – Arsenal FC, Benoy, Wimbledon Lawn Tennis Museum
• brand communications – Cision, EMI, Minicabit, The Football League, RFU
• national press and promotional film campaigns – Momentum Pictures, Paramount Pictures
• museum and experiential graphics – Chelsea FC, Manchester United FC, National Football Museum, Norwegian Olympics, South Africa Rugby Union
• digital presence – Aedas, Eyestorm, Korova / Warner Music

Work published in:
• books  – Logotype, Monograms, Touch Branding I and III, Design Matters Portfolios
• periodicals – Design Week, Digital Arts, FormFiftyFive, The Guardian

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Mentoring and advising ambitious entrepreneurs on how to grow their business by better understanding and then communicating their brand.

Key responsibilities:
• one-to-one advising of entrepreneurs on their brand – Cocksure Brewing, Explorers Connect, Tailfin, TeaHuggers, Winbox
• giving talks on how to utilise the power of brand to grow a business

A free online tool created for the leaders of fast-growing enterprises who wanted to 'Clarify' the most important thing in business – communicating what they do, and what value it has for people. A step-by-step DIY guide with real-life examples and advice, enabling self-development of brand.

Studying brand in terms of its social, cultural and economic influence and impact, developing an in-depth understanding of key academic and practical developments in brand.

Extensive qualitative and quantitative primary research methods developed for preparation of Masters thesis – Branding post-capitalism: Investigating the motivations behind crowdfunding contribution.

Industry training in key topics in running a creative business. Topics included:
Legal, Intellectual Property, Negotiation skills, Presentation skills, Client relationships, Time management, People management

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