Download PDF

Work History

Mar 2016Present


Brand In Process

Brands exist in a digital age where the competition, business environment and human behaviours, are constantly evolving. Through academic insight and practical industry examples we help make sense of what brand is, its relevance to business, why it is important to people, and how businesses can work to develop their brand through bespoke consultancy, group workshops, and online tools.

May 2002Present

Founding Partner

1977 Design

An agile, independent studio that can be the perfect fit for a project whatever its size or type. Working closely with clients ensures we have an in-depth understanding of their challenges. Our work on brand and communication through design has a genuine positive impact to the business and their clients or customers.

Clients included: Arsenal FC, Bespoke, Chelsea FC, Cision, EMI Music Publishing, Enterprise Nation, John Lewis, Manchester United FC, Minicabit, National Football Museum, Paramount Pictures, South Africa RU, The Football League, Wimbledon Lawn Tennis Museum.

Mar 2012Present

Guest Speaker


Regular speaker/writer on brand, with particular specialism in how brand is evolutionary and should be considered constantly 'in process'. I explain the technological, social and cultural developments which mean that brand now functions in this way, and importantly what this might mean for businesses and people.

Written and spoken on design and brand in: Brand Perfect, Brand Strategy Insider, Campden FB, Design Week, Enterprise Nation, Entrepreneurial Spark, Glug, The Guardian, Hyper Island, Impact Hub, The London Design Festival, NPR (USA), Radio National (Aus), Thread Bristol, Transform

Jan 2015Present



A free online tool for the leaders of fast-growing enterprises who want to understand and clarify the most important thing in business – communicating what they do, and what value it has for people. It has been designed as step-by-step DIY guide, with real-life examples and advice. The aim is to get business leaders to really think about their business and brand, in order to develop a better understanding which will enable clearer communication of the value their business and brand has to people.

Feb 2016Present


Entrepreneurial Spark

Offering advice and mentorship to ambitious entrepreneurs who want to use their brand to do business better.



MA Brand, Communication & Culture (part-time), Distinction

Goldsmiths College, U. of London

Studying branding in terms of its social, cultural and economic influence and impact, developing an in-depth understanding of key academic and practical developments in branding.

Thesis topic: Branding post-capitalism? Investigating the motivations behind crowdfunding contribution.


BA Graphic Design, 2:1

Northumbria University

Developing the skills and knowledge required to use graphic design as a means to communicate desired messages.