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Experienced entrepreneur. Out of the box thinker and a creative visionary with proven track record of excellent business and development skills. Passionate and persistent project driver and a pragmatic leader. 8 years of international corporate experience before becoming an entrepreneur.


Founder - CEO

Jan 2016Present

Leading HOUSE OF SAUCE to become financially and conceptually a highly successful business. Building SAUCE concept to be recognized as the most creative and powerful gastronomy event for the restaurant professionals in Northern & Eastern Europe.

Creating E-Academy and leading it to become the world leader in gastronomy E-education.

Head of Business Development

WTF Baltics
Jul 2014Dec 2015

Created SAUCE Concept and successfully executed the first event in September 2015. 620 people participated from 4 different countries.  SAUCE is a concept for creative chefs and other restaurant professionals around the world, providing the best knowledge needed to succeed in today’s gastronomy field. The information, the connections, the education, the benchmark and the inspiration.

Head of Business Development

WTF Helsinki
Apr 2011Jul 2014

Drove new regional business across the range of services including SEM, Display Advertising, Social and Mobile.

Generated leads through networking, business contacts and attending events.

Created innovative business concepts for existing customers.

Invented a nation wide publication project "Welcome to Finnish Design Thinking" for Helsinki World Design Capita year 2012. 165 companies participated. 10 000 copies of the book were distributed through the participating companies and the government.


FINDS, hong kong
May 2005Jan 2010

Co-Founder of the first Nordic Restaurant concept in Hong Kong. Successfully managed the growth of the company. Developed constant co-operation with Scandinavian companies & partners and led the marketing communications.


  • Best European Restaurant of Restaurant Week 2015 Summer
  • Foodie Forks 2015 Chef of the Year
  • Top 10 European Restaurant 2014 by WOM
  • Bites of Distinction Award by Crave Magazine
  • 100 Top Tables 2013 by South China Morning Post
  • Foodie Forks 2013 Honourable Mention for the Chef of the Year
  • TOP 30 restaurants of the Visitors’ Choice Dining Awards 2013
  • Cordons Bleus 2012 (GHM) Recommendation Restaurant – Best European Cuisin
  • 3rd place in Gourmet Master Chef Contest 2012
  • The Best Main Dish in Gourmet Master Chef  Contest 2012
  • “Multisensory Mixology” molecular mixology book won 3rd place in Gourmand World  Cookbook Awards 2012
  • 2nd place in Restaurant Week Hong Kong 2011
  • 200 Best-Ever New Restaurants 2011 by Weekend Weekly
  • One of the 25 World’s Best Hotspots by Conde Nast Traveler 2006
  • Listed on Hong Kong and Macau’s Best Restaurants 2014 by Hong Kong Tatler

Senior Consultant, New Media

Enition SA - Paris/Hong kong
Feb 2004Dec 2004

Enition(TM), was the provider of NetToll(TM), a secure, scalable, network-based monetization technology, funded by SOFTBANK Europe Ventures, Nokia Venture Partners, Cisco Systems, rvc | greenhouse fund, and Galileo Partners.

Enition software underlied billing and mediation applications, helping content and service providers to target the most appropriate business models -- subscription, pay-per-use, or indirect revenue. Transparent to the end-user (no wallet, no plug-in, no cookies), NetToll measured the usage of digital content and services based on time, volume, or access using 'tokens' which were embedded in the IP transport layer. During the 10 months consultancy assignment, Pauliina successfully started the content partnerships and the test projects in Asia with Universal Music Asia, Singtel (Singapore) and CSL Operator (Hong Kong). 

Business Development Consultant, New Media

Universal Music Asia, hong kong
Jan 2003Dec 2003

Consultancy project to create a frame-work and market analysis for mobile entertainment business for music content. Universal Music Asia successfully started their mobile entertainment  business in 2004.


Aug 2000Dec 2001

Analyzing product lines project management efficiency. Involved in product manufacturing projects to review project based financial & budgetary systems. As a result, redesigned production lines  budgeting protocols. Identified and resolved issues related to the production process and real-time reporting. Determined and analyzed production reports to ensure error-free processing. Developed and documented process flows and maintained production and project documentation.


Aug 1999Dec 2001

Solely managed organizing and coordinating  yearly events/seminar for the Nokia Mobile Phones Operations & Project Management organization that had 550 people globally.

Executive Assistant - OPM

Aug 1998Aug 1999

Leading HOUSE OF SAUCE to become financially and conceptually a highly successful business. Building SAUCE concept to be recognized as the most creative and powerful gastronomy event for the restaurant professionals in Northern & Eastern Europe.

Creating E-Academy to become the world leader in gastronomy E-education.



Haaga-helia Institute

Bachelor of Business Administration, International Business

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My view in life:

The big secret in life is that there is no big secret. Create the life you want and live with passion today and everyday. Whatever your goal is , you can get there if you set your mind to it and work hard.