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Work experience

Jan 2008Aug 2011

Marketing writer

The Creative Spin

The Creative Spin, Irving, TX         2008-2011      

Freelance marketing director and writer, producer, editor for ad agency/media production house.

Examples of work: http://www.youtube.com/watch?v=su6wEdnzYqI

http://www.youtube.com/watch?v=-xPaQiaHQqg&feature=related

http://www.youtube.com/watch?v=aqaP6aZaDGM

Journal Broadcast Group               2011

Contracted on-site marketing consultant.for Journal’s Boise, Idaho broadcasting operation. Devised promotional marketing strategy that resulted in a 300% increase in 10pm news ratings year-to year.

Examples of work:http://www.youtube.com/watch?v=KJ3Juq5a4jw

Columnist, Keller Citizen                              2008-2011

Wrote weekly humor column for newspaper that is part of the Ft Worth Star-Telegram.

You Gotta Be Sick to watch This!

http://paulgreeleysworld.blogspot.com/2011/09/you-gotta-be-sick-to-watch-this.html

Paula Pendarvis, LLC, New Orleans, LA      2008-2009                                       

On-site media relations rep for emergency services company removing debris from Hurricane Ike. Web video writer/producer.

20032007

VP of Marketing and Promotion

Nexstar Broadcasting

2004 Broadcasting & Cable/PROMAX Brand Builder of the Year

2006 PROMAX Gold Award, Local TV Sales         

Created the Local TV Sales campaign for all Nexstar markets

Won 2006 PROMAX Gold Medallion Award. COO said, ‘it’s a slam-dunk home run’.http://www.trizat.com/paul/LocalTVSales.wmv

Conceived, wrote and produced a 25 minute DVD, Creating a Thirst for News, for Nexstar that was distributed to all their local news and marketing depts.

        Here is the opening: http://www.trizat.com/paul/ThirstForNews.wmv

“The DVD is awesome, and I am mandating that every news and promotion employee view it.”

Duane Lammers, COO, Nexstar

“Great DVD, I will require all people involved in news watch it.

John Hoffman, GM, KSN-TV

“I just got done watching “A Thirst for News” Very well done.

Ron Krisulevicz, News Director, WBRE/WYOU

Corporate accomplishments:

►     Act as media liaison to generate positive publicity and press for Nexstar and its local TV stations. In the first 8 months of 2007, there were more than 42 articles/mentions concerning Nexstar in industry trade publications. Cultivated relationships with editors at leading industry press such as Broadcasting and Cable, TVNEWSDAY, TV Week, TVSPY.com, to name a few.

►     Conceived and implemented the Nexstar corporate extranet, an electronic file sharing service for viewing, uploading and downloading files and material between stations and/or corporate. Files included, but were not limited to, sales power point presentations, new media presentations, marketing examples for news, station image and topicals, locally produced commercials from Nexstar stations, non-Nexstar promotion examples from markets all over the country, news footage and news packages, to name a few. At present, there are over 500 active files and more than 400 registered company users.

►     Organized Nexstar internship program from the corporate level. Wrote guidelines and internship descriptions with station contacts and posted all on www.nexstar.tv

►     Conceived and implemented college/university recruitment program called, Make Nexstar Your Next Step, to create awareness about entry-level job openings and internship opportunities in Nexstar markets in sales, news, promotion, production, and engineering. Data base included more than 800 members of the Broadcast Education Association. In addition, attended job fairs at various local and regional colleges, and universities.

►     Created Nexstar newsletter, Nexstar Nuggets, and acted as editor and writer for more than 11 editions and posted the newsletter to www.nexstar.tv for all employees to read.

►     Created the Local TV Sales campaign--a 3-spot campaign touting the merits of advertising on local TV. Campaign grew to include more an150 custom spots for each station in each market all at a cost of about $100 per spot.

►     Conceived, wrote and produced a 25 minute DVD, Creating a Thirst for News, a comprehensive plan for designed to help local stations increase news viewers.

►     Wrote, produced and edited a 6-minute video about Nexstar.

►     Wrote and executive-produced a 2-spot promotion campaign for new news agenda aimed at attracting younger viewers.

►     Surveyed stations yearly on vendors, pricing, and other facets of operations. Worked to create opportunities for discounted services.

►      Recruited marketing professionals with the promotion community to work at Nexstar and often interviewed potential candidates at the request of the station general manager.

►      Established non-linear Avid edit system in my corporate office to use to create and share various video material.

►      Executive producer for satellite coverage of Hurricane Katrina for Nexstar stations from on-site in Baton Rouge.

Station accomplishments

►     New position at Nexstar Broadcasting in 2004. Assumed new role to lead the marketing efforts of 50 local TV stations in the 29 markets where Nexstar has stations. This included, but was not limited to, regular on-site visits to each market, regular review of on-air schedules, regular reviews of marketing products and operations, and regular communications through phone, conference call, and/or e-mails.

►     After each visit, wrote detailed, comprehensive report for station marketing executive, general manager, news director as well as regional VP and VP of News.

►     Acted as creative consultant to help stations identify marketing opportunities and helped construct creative and copy for on-air campaigns when necessary that hit the stated objective.

►      Worked with Nexstar stations to evolve branding from focus on channel numbers to call letters.

►     Assist stations with creating and/or changing their on-air schedules and helping them to use the time more effectively.

►      Conducted regular communications with all level of station management team including general mangers, news directors, marketing executives, commercial writer/producers, and new media managers, and shared regular best practices with examples with same.

►     Developed strategic and tactical best practices designed to increase news ratings and web site users.  These included, but were not limited to, on-air placement of episodic network and syndicated programming promos, news topicals, news image and new media for maximum exposure and effect. Monitored stations’ new media marketing activities and in some cases, facilitated sharing raw footage and other elements between stations.

►     Planned and organized yearly regional conferences for all local station marketing executives. Wrote agenda, topics, scheduled speakers, and prepared sessions materials.

►     Attended yearly PROMAX conference and was member of speaker’s bureau for several years.

►     Bought stock footage library with 9000 clips and distributed cuts to stations daily.

20002001

Creative Services Director

WWL-TV-CBS

Examples of work:http://www.trizat.com/paul/WWL.wmv

Wrote and produced news image campaign WWL, which has the strongest local TV news brands in the country.Directed all phases of marketing, production, communications, and public affairs, reporting to the General Manager.

19972000

Creative Services Director

WESH-TV, Orlando, Florida, (NBC)

Examples of work:

http://www.trizat.com/paul/WESH.wmv

Directed all phases of marketing, production, communications, and public affairs, reporting to the General Manager. Created marketing plan that launched a local television news operation from #2 to #1.

19881992

Assistant Marketing Director/SR Writer/Producer

WDSU-TV, NBC, New Orleans, Louisiana (NBC)

Assistant Marketing Director/SR Writer/Producer

Examples of work:http://www.trizat.com/paul/WDSU.wmv

19861988

Staff writer

New York Communications, Phila, Pennsylvania

Wrote television image advertising campaigns for ad agency specializing in media for local TV stations and national television networks throughout the United States.

Examples of work:http://www.trizat.com/paul/NYcomm.wmv

Education

BA

19811983

BS

West Chester Univreisty

Skills

Video editor
Experienced video editor on Final Cut Pro and Avid

References

Bill Bauman

Chris Manson

Susana Schuler

Duane Lammers

Joseph Schwartzel

Chris Manson

Harry Jessell

Anne Adkins

Peter Churchman

Paula Pendarvis

David Hershey

TV Spots

Summary

Areas of Expertise:<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>

Proven leader with more than 20 years of experience in marketing, advertising, and communications as a columnist, copywriter, producer, and editor for TV, radio and print. Experienced as a vice-president, manager and corporate executive in television broadcasting, corporate communications, marketing, advertising, and public relations. Well versed in the conception, creation and execution of advertising and promotional campaigns. Expert at developing overall strategies, positioning, branding and marketing and communications in a variety of media--print, direct mail, TV, radio, web, videos, etc Seasoned in hiring, managing and nurturing creative personnel including writers/producers, editors, photographers, graphic designers, and freelancers. Extensive writing credits for national broadcasting industry publications on a variety of subjects related to television news, marketing and advertising. Extensive experience in television broadcasting in local news, local news marketing, television and radio production, long form videos, web site branding and advertising, and consulting.<o:p></o:p>

Experienced in public relations and media relations. Winner of multiple marketing and advertising awards, including being named Brand Builder of the Year. <o:p></o:p>

Recommendations<o:p></o:p>

"I consider Paul to have been the best creative services director I ever worked with. He is a tremendous producer of important messages.”<o:p></o:p>

Bill Bauman, GM WESH-TV, Orlando, Fla.<o:p></o:p>

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“Paul provided marketing solutions. I recommend Paul to an executive capacity in marketing.” <o:p></o:p>

Perry Sook, President and CEO, Nexstar Broadcasting<o:p></o:p>

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“He created a wonderful "pro-television" campaign to solicit new advertisers.” Duane Lammers, COO Nexstar Broadcasting<o:p></o:p>

 <o:p></o:p>

“Paul is a very creative marketing person who has the special ability to produce spots that ‘sing’. Michael Castengera, President at Media Strategies and Tactics Inc<o:p></o:p>

 <o:p></o:p>

“Paul is a clear and clever writer whose expertise is TV promotion and marketing, but he has demonstrated that he can bring his keen insight and gentle humor to other matters.” <o:p></o:p>

Harry Jessell, Editor and Co-Publisher at TVNEWSDAY.com<o:p></o:p>

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“Paul has a great grasp of the strategy and tactics behind an effective media relations campaign, made even stronger by his depth of experience as both a journalist and a corporate communicator.”<o:p></o:p>

Jill Marquardt, Garfinkel + Associates <o:p></o:p>

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“At Nexstar, he was always looking for the best ways to make our business more profitable. He is an excellent addition to any executive leadership team.” <o:p></o:p>

Rajiv Lulla, SVP New Media, Nexstar Broadcasting<o:p></o:p>

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“His work was solid and stood out from the pack…and it was a pack of the best.”<o:p></o:p>

Kate Bacon, Owner at Well Dunne!<o:p></o:p>

Paul Greeley’s TV examples<o:p></o:p>

Compilation Reels by Job/Market<o:p></o:p>

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Nexstar Broadcasting<o:p></o:p>

Local TV Sales campaign---for all Nexstar markets<o:p></o:p>

http://www.trizat.com/paul/LocalTVSales.wmv<o:p></o:p>

Won 2006 PROMAX Gold Medallion Award. <o:p></o:p>

Nexstar COO said, ‘it’s a slam-dunk home run’! <o:p></o:p>

Creating a Thirst for News--25 minute DVD, (just the opening) <o:p></o:p>

https://www.youtube.com/watch?v=Djd0xQcEwok<o:p></o:p>

“The DVD is awesome, and I am mandating that every news and promotion employee view it.”<o:p></o:p>

Duane Lammers, COO, Nexstar <o:p></o:p>

“Great DVD, I will require all people involved in news watch it.<o:p></o:p>

John Hoffman, GM, KSN-TV<o:p></o:p>

“I just got done watching “A Thirst for News” Very well done.<o:p></o:p>

Ron Krisulevicz, News Director, WBRE/WYOU<o:p></o:p>

Journal Broadcast Group<o:p></o:p>

http://www.youtube.com/watch?v=KJ3Juq5a4jw<o:p></o:p>

https://www.youtube.com/watch?v=7HcbZkvgn74<o:p></o:p>

New York Communications, Phila, Pennsylvania <o:p></o:p>

http://www.trizat.com/paul/NYcomm.wmv<o:p></o:p>

WINK-TV, Ft. Myers, Florida (CBS)          <o:p></o:p>

http://www.trizat.com/paul/WINK.wmv<o:p></o:p>

WDSU-TV, NBC, New Orleans, Louisiana (NBC) <o:p></o:p>

http://www.trizat.com/paul/WDSU.wmv<o:p></o:p>

WWL-TV, CBS, New Orleans, Louisiana  (CBS)            <o:p></o:p>

http://www.trizat.com/paul/WWL.wmv<o:p></o:p>

WESH-TV, Orlando, Florida, (NBC)                                                                          <o:p></o:p>

http://www.trizat.com/paul/WESH.wmv<o:p></o:p>

KWTV, Oklahoma City  (CBS)                                                                      <o:p></o:p>

http://www.youtube.com/watch?v=KsHxMnok2_E<o:p></o:p>

Comcast Sportsnet, Phila, Pa.                                                                              <o:p></o:p>

http://www.youtube.com/watch?v=uJbq-l-rzrA<o:p></o:p>

Awards

2006 PROMAX Gold Medallion Award-Local TV Sales

2004 PROMAX Gold Medallion Award-Brand Builder of the Year

1995 PROMAX Award

1990 PROMAX Awards (2)

Addy Award, Best Production, Good Morning, America campaign

CBS Eye on Excellence Award/Most Creative

Interest

Family fun, tennis, softball, walking, biking, swimming, reading, beaching.