2004 Broadcasting & Cable/PROMAX Brand Builder of the Year
2006 PROMAX Gold Award, Local TV Sales
Created the Local TV Sales campaign for all Nexstar markets
Won 2006 PROMAX Gold Medallion Award. COO said, ‘it’s a slam-dunk home run’.http://www.trizat.com/paul/LocalTVSales.wmv
Conceived, wrote and produced a 25 minute DVD, Creating a Thirst for News, for Nexstar that was distributed to all their local news and marketing depts.
Here is the opening: http://www.trizat.com/paul/ThirstForNews.wmv
“The DVD is awesome, and I am mandating that every news and promotion employee view it.”
Duane Lammers, COO, Nexstar
“Great DVD, I will require all people involved in news watch it.
John Hoffman, GM, KSN-TV
“I just got done watching “A Thirst for News” Very well done.
Ron Krisulevicz, News Director, WBRE/WYOU
► Act as media liaison to generate positive publicity and press for Nexstar and its local TV stations. In the first 8 months of 2007, there were more than 42 articles/mentions concerning Nexstar in industry trade publications. Cultivated relationships with editors at leading industry press such as Broadcasting and Cable, TVNEWSDAY, TV Week, TVSPY.com, to name a few.
► Conceived and implemented the Nexstar corporate extranet, an electronic file sharing service for viewing, uploading and downloading files and material between stations and/or corporate. Files included, but were not limited to, sales power point presentations, new media presentations, marketing examples for news, station image and topicals, locally produced commercials from Nexstar stations, non-Nexstar promotion examples from markets all over the country, news footage and news packages, to name a few. At present, there are over 500 active files and more than 400 registered company users.
► Organized Nexstar internship program from the corporate level. Wrote guidelines and internship descriptions with station contacts and posted all on www.nexstar.tv
► Conceived and implemented college/university recruitment program called, Make Nexstar Your Next Step, to create awareness about entry-level job openings and internship opportunities in Nexstar markets in sales, news, promotion, production, and engineering. Data base included more than 800 members of the Broadcast Education Association. In addition, attended job fairs at various local and regional colleges, and universities.
► Created Nexstar newsletter, Nexstar Nuggets, and acted as editor and writer for more than 11 editions and posted the newsletter to www.nexstar.tv for all employees to read.
► Created the Local TV Sales campaign--a 3-spot campaign touting the merits of advertising on local TV. Campaign grew to include more an150 custom spots for each station in each market all at a cost of about $100 per spot.
► Conceived, wrote and produced a 25 minute DVD, Creating a Thirst for News, a comprehensive plan for designed to help local stations increase news viewers.
► Wrote, produced and edited a 6-minute video about Nexstar.
► Wrote and executive-produced a 2-spot promotion campaign for new news agenda aimed at attracting younger viewers.
► Surveyed stations yearly on vendors, pricing, and other facets of operations. Worked to create opportunities for discounted services.
► Recruited marketing professionals with the promotion community to work at Nexstar and often interviewed potential candidates at the request of the station general manager.
► Established non-linear Avid edit system in my corporate office to use to create and share various video material.
► Executive producer for satellite coverage of Hurricane Katrina for Nexstar stations from on-site in Baton Rouge.
► New position at Nexstar Broadcasting in 2004. Assumed new role to lead the marketing efforts of 50 local TV stations in the 29 markets where Nexstar has stations. This included, but was not limited to, regular on-site visits to each market, regular review of on-air schedules, regular reviews of marketing products and operations, and regular communications through phone, conference call, and/or e-mails.
► After each visit, wrote detailed, comprehensive report for station marketing executive, general manager, news director as well as regional VP and VP of News.
► Acted as creative consultant to help stations identify marketing opportunities and helped construct creative and copy for on-air campaigns when necessary that hit the stated objective.
► Worked with Nexstar stations to evolve branding from focus on channel numbers to call letters.
► Assist stations with creating and/or changing their on-air schedules and helping them to use the time more effectively.
► Conducted regular communications with all level of station management team including general mangers, news directors, marketing executives, commercial writer/producers, and new media managers, and shared regular best practices with examples with same.
► Developed strategic and tactical best practices designed to increase news ratings and web site users. These included, but were not limited to, on-air placement of episodic network and syndicated programming promos, news topicals, news image and new media for maximum exposure and effect. Monitored stations’ new media marketing activities and in some cases, facilitated sharing raw footage and other elements between stations.
► Planned and organized yearly regional conferences for all local station marketing executives. Wrote agenda, topics, scheduled speakers, and prepared sessions materials.
► Attended yearly PROMAX conference and was member of speaker’s bureau for several years.
► Bought stock footage library with 9000 clips and distributed cuts to stations daily.