New Media Publisher & Producer - Publisher of QSRweb.com, Fast Casual Magazine and Pizza Marketplace, Podcastgrill.com. Event producer of several CEO Summits in the retail and restaurant space. * Founder and publisher, B2B Media sites, fastcasual.com, qsrweb.com * Chairman, Fast Casual Alliance * Restaurant & Retail Strategist, BMG, LLC * Frequent speaker on restaurant, retail, technology and new media. * Author * Video & Audio Podcast host & producer * Leading market advisor in consumer research for the casual dining segment. * Regarded as one of the top experts in new media based publishing. * Provided expert opinion to many leading publications on marketing and technology trends in restauraunt & retail – USA Today, Dallas News, Chicago Tribune, QSRweb.com, National Restaurant Association and QSR Magazine, Forbes, Wired magazine
Sep 2006 - Present
Publisher & Producer
Founder of www.fastcasual.com and the Fast Casual Restaurant Executive Summit. Created leading industry CEO collaboration platform in a completely new and refreshing format of education, innovation and networking within a powerful and growing restaurant segment. Innovative educational sessions bring CEO's together in a brand new way. Creative media integration executive collaborations that make this event the most sought after event for restaurant executives in the business.
Sep 2006 - Present
Fast Casual Alliance Chairman & Founder
Fast Casual Executive Alliance by NetWorld Alliance
As the founder of the Fast Casual Alliance, this group of CEO's and restaurant innovators is a powerful member group that works on national awareness for the restaurant industry as well as legislative and policy changes for the business segment. As the founding Chairman it is my role to lead, recruit, assist and execute a national fast casual restaurant agenda.
Dec 2005 - Present
New Media & Social Media Mentor
In 2005 started the first industry Podcast for the restaurant business building up to more that 12,000 listeners. Over the past five years have I continue to lead many advanced media programs, blogs, video, social media and interactive online media. With more than 30K twitter followers and thousands of blog readers I have successfully amassed one of the largest new media audiences in the restaurant business. www.twitter.com/paulbarron
May 2005 - Present
New Media Publisher & Producer
Expert in understanding the dynamics of a very special industry that focuses on the comfort levels of consumers. Developed new media based web content and vertical solutions for a business to business community of more than half a trillion in revenue. Innovative web designer in functionality for the new media world of web, viral, social video and podcasting platforms.
Sep 1997 - Present
Launched Fastcasual.com and QSRweb.com in 1994 as a blog to the restaurant industry. Coined the term Fast Casual and developed the basis for which fast casual restaurants hve developed over the past decade.
May 2005 - Present
New Media & magazine Publisher
Everything new media from video & audio podcasts to webinars to social media. I'm focused on the technology of how new media can affect the bottom line of B2B publishers. Integration of new media tactics to the common standards of B2B publishing is my passion.
1996 - 2005
Industry Innovator - Coined the term "Fast Casual"
Fast Casual magazine
Tracking and helping to develop the standards of the fastest growing segment in the half a trillion dollar restaurant industry. Fast Casual is no longer considered a cult-like segment but instead is the leading part of new innovation and ideas for the restaurant industry. Milestones: Launching fastcasual.com in 1996 the magazine in 2005, the Fast Casual Executive Summit in 2006, and the Fast Casual Executive Alliance in 2007
Dec 1992 - Feb 2003
Technology and e-Commerce
Publishing & Technology
Launched retail systems division for major OS provider. to include a 50 year-old established firm. Led the Marketing Department and redesign multiple retail and technology brands and introduced a new way of doing business with new products and approaches. With my direct efforts several companies have experienced double digit growth with my ideas and implemendation strategies. Worked with major restaurant and retail brands in Starbucks, McDonalds, Sonic, Jack in the Box and Panera Bread.
Sep 1989 - Jan 1994
VP Retail Technology Integration
Developed retail systems for hospitality & restaurant business. Integration of MS OS for POS, kiosk, and internet application development. Traveled most of Asia and Pacific Rim.