Paul Armstrong

Paul Armstrong

About me

Freelance digital consultant in LDN, prev. worked for MySpace in the US and in agencies of various sizes.

Also a freelance journalist for PR Week + Wired UK.

My passion (read: unhealthy obsession) is any and all things technological / shiny (which I write about in my spare time). I am bold, assertive, creative, relentless, passionate, and don't pretend I can do everything.

I have a BSc from Lincoln University ins Psychology and Communications - focus on Lifespan Psychology.

Latest ventures

Work History

Work History
Jul 2007 - Jan 2009

Manager of Consumer Corp. Communications

Handled promotion of all consumer facing communications/strategy for MySpace in Los Angeles HQ. Specific focus on MySpace Video / entertainment sub-brands/verticals.
2006 - 2007


Burson-Marsteller, Brand Marketing
Created and executed strategic public relation campaigns with consumer and trade media for Sony Electronics, Inc. (digital cameras and camcorders), Activision (Marvel, DreamWorks, Hasbro, Tony Hawk properties), LA 2016 Olympic Bid, Oakwood, Behr Paint and Transitions Lenses.
2002 - 2004

Account Executive

Levine Communications Office
• Clients included local businesses, films and celebrities such as Robert Evans. • Formulated & implemented strategic public relations plans for client accounts. • Different experience with a variety of client accounts including entertainment, celebrity, corporate and talent. • Extensive experience with organizing events for +200 people. • Devised several office policies and implemented new procedures (including cost-cutting systems saving over $20,000 annually).
2001 - 2003

Media Relations Specialist

Bender Helper Impact
• Executed strategic public and media relations campaigns with consumer and trade media for Home Entertainment clients (including 20th Century Fox, DreamWorks, Universal, LionsGate, MGM and Geneon), Interactive clients (including Yahoo! Music, Yahoo! Entertainment, THQ Wireless, Airborne, LowerMyBills, PSVRatings) and corporate clients (including Playmates Toys, American Film Institute and TV Guide Channel). • Responsibilities include specialist media outreach to a number of genres including Men’s, Music, Urban, College, Gay & Lesbian, Regional Luxury, Hipster and Alternative Weeklies. • Key duties included media tour planning and execution, press release writing, status report contribution, media monitoring, report creation and conceptualizing press materials. • Co-founded/chaired New Media committee concerned with increasing client presence on the blogosphere and other new media technologies (duties also included ‘pitching’ new media).