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Career Objectives

To work in a stimulating environment where I can apply and enhance my knowledge in Marketing and Digital Media.


Jan 2013Jan 2015

M.A. Degree in Media Management & Economics

University of Tampere
Jan 2007Jan 2010

Bachelor of Social Communication — Qualification: Marketing and Advertising

University of Fine Arts of São Paulo - Brazil

Work experience

Sep 2013Present

Freelance Translator and Proofreader    

Private Clients
  • Translating articles and documents from English to Portuguese and vice versa;
  • Reviewing and proofreading.
Apr 2012Jun 2013

Business Intelligence and Sales Planning Analyst

UOL (Brazil-based online media portal and Internet company) -
  • Strategic and tactical media planning; Audience analysis;
  • Audience reports;
  • Market research;
  • Developing visual reports and presentations;
  • Product development.
Jun 2011Mar 2012

Digital Media Analyst

Wunderman Brazil  (Advertising Agency) -
  • Strategic and tactical media and social media planning for Dell's retail and branding campaigns;
  • Media buying;
  • Sales and Financial tracking and reports;  
  • Defining and analyzing campaign KPIs;
  • Supervising campaigns’ implementation, optimization, trafficking, reports, and post-sales;
  • Elaborating final reports with analysis of the overall campaign, channels and formats, including future recommendations.
Mar 2010Jun 2011

Digital Media Assistant

DDB Brazil (Advertising Agency) -
  • Strategic and tactical online media planning;
  • Media buying;
  • Developing visual reports and presentations for the clients;
  • Campaigns’ implementation, optimization, trafficking, reports and post-sales;
  • Financial tracking.

Technical Skills

  • Microsoft Word, Microsoft Power Point and Microsoft Excel;
  • Digital Media Planning, Social Media, Data Analysis, KPI and ROI;
  • Google Analytics and Google Adwords;
  • Facebook Insights;
  • comScore, Ibope TGI, AdRelevance, Netview and Marplan.

Personal Skills

Innovative, Creative, Inquisitive, Analytical, Perceptive, Independent, Sociable. 


Mother Tongue: Portuguese

Other Languages

English – Fluent written and spoken (IELTS Certification)

Finnish – Intermediary proficiency (Level B1) – Currently taking courses

Spanish – Advanced proficiency

French – Intermediary proficiency



Role: Project Manager
Selected as one of the Top3 projects of Demola Spring 2014, Gift of Gab was born as a Demola project in partnership with ProCom, the Finnish Association of Communication Professionals. Gift of Gab is a multiplayer mobile game conceived to improve the communication inside project teams.

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