Prima Public Relations, Ltd.


  • Manage Brand Strategy, refresh Brand Identity and Brand Platform including logo, website copy, images, and video content, e-newsletter and client onboarding package
  • Plan and promote existing client and new prospect events including new office Open House and Flourish: Women & Wealth financial education initiative
  • Manage media relations, write articles and press releases, arrange speaking engagements


  • Developed Ratanjit S. Sondhe script and PowerPoint presentation for University Hospitals of Cleveland Spine Symposium: The New Ethics for a Sustainable Future
  • Managed projects and developed content for website, publicity, blogging, packaging, e-marketing campaigns, social media, speeches, videos and presentations
    • Conducted Facebook campaign resulting in 33,000 new likes
    • Launched three DVD/CD products with promotional video trailers and packaging
    • Scripted videotaped lecture series, ”How to Manage Yourself for Sustainable Success” for University of Akron freshman orientation program
  • Managed business plan for online media property, including brand identity, content marketing and monetization plan. Tracked timelines, secured legal approval, delivered creative assets, and coordinated with creative vendors, leaders, and teams

“How Oneness Changes Everything,” Balboa Press, Ratanjit Sondhe, 2013. Content, line editing; wrote foreword and book jacket copy, managed book launch and media relations