The time for class room thinking and hierarchies is over. Transparency and agile practices that utilize experimentation and learning by doing is not just for technology but finance, marketing, sales, and most importantly must be embedded in every employees DNA.
The internet not only gave people a low-cost way to connect, but it accelerated the pace of innovation, and led to the advent of smartphones and social networks. In an instant customer, could provide immediate feedback on products and services, and seamlessly share their opinions with their friends. This trend has shifted control to consumers, creating a riveting new business opportunity. Your organization needs to adopt, be agile in purpose and resolve.
Customer and customer experience, purpose and end goals, partners, stakeholders, the last mile of processes and disruption sit and occur at these edges and are key for digital transformation. The end goals of the business, customers and stakeholders drive the agenda. The movement towards the edges also reflects in technologies and the decentralization of work and business models. From a technology perspective think about how data analysis is moving to the edge, the decentralization of information management, the shifts in security towards the endpoints, the impact of the Internet of Things and much more.
While you are planning for your products and services to benefit from digital transformation you must realize that it is only possibly in organizations with “new” organizational models. Digital transformation requires leadership, regardless of how it is organized and as long as the holistic approach towards the goals with the edges in mind prevails over internal silos and de facto gaps between reality and perception.