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About me

I am a British expat who built up a reputation within digital marketing across the Middle East & Africa who now lives in Perth, Australia. I am a digital marketing specialist with over 10 years of experience working with SME’s to Blue Chip companies. I have worked in both agency and corporate side, on B2B and B2C projects and industries. I am an organized person, who enjoys being part of a creative, driven team who push the boundaries of creativity and technology when it comes to marketing, content and sales.

Work accomplishments

Apr 2014Present

Digital Marketing Manager MEA

  • Management of $100K digital advertising budget.
  • Content development for $billion dollar B2B company.
  • Developing monthly analytical dashboard reports for all integrated marketing activities - internal and external.
  • Permission marketing strategy, management & alignment across 30+ countries.
  • Regional role for over 15+ global digital marketing initiatives.
  • Development of lead scoring initiative for all digital sales leads.
  • Implementation of live social media engagement at internal and external events.
  • Permission marketing management and strategy development for all email communication.
  • Lead management project resulting in 100’s of monthly leads assigned in 24 hours.
  • Lead on video and web development project for 14 businesses.
Aug 2013Apr 2014

Digital Marketing Consultant

  • Executed digital marketing workshops and training for total of 50+ marketeers across 3 industries
  • Development of digital marketing strategies in hospitality, media, events and retail.
  • Integrated digital marketing launch for hotels in 3 countries.
  • Integrated digital campaigns to drive customer growth, subscriptions and sales across Middle East, Africa & Asia.
  • Creating customized analytics templates for customer reporting.
  • Contributor to regional publications of social media and digital marketing.
  • Strategic support and partnership with non digital PR and Marketing agencies.
  • Integrated marketing support for local charity, including strategies, database management and social media management.
  • Setup and launch an online food retailer across United Arab Emirates.

Sep 2012Mar 2014

Digital Marketing Consultant

Edition Hospitality
  • Monthly integrated marketing reports for $million hospitality companies.
  • Social media & digital marketing strategy development.
  • Increasing customer growth by 30% through digital marketing initiatives for hospitality clients.
  • Conducted multiple social media training sessions for media, hospitality and public relation businesses.
  • Management of $100K web development project for hospitality chain.
  • Integrated digital campaign launch for award winning SaaS company.
Mar 2005Jul 2012


Web Planner Group of Companies

Web Planner, Western Voice Sales Solutions & digitALL

  • Setting up and managing an integrated digital agency covering 10 countries.
  • Building a customer base of over 100+ clients.
  • First to market for mobile marketing, social media and email marketing initiatives for client base.
  • Launching the region’s first SaaS social media applications for lead generation and customer engagement.
  • Development of social media guidelines for hotel chain with over 50+ regional properties.
  • Creation and deployment of over 30+  integrated digital marketing campaigns for companies across 10+ industries including multinational and blue chip clients.
  • Development & optimization of digital assets including websites, social media accounts and database management for clients in 10+ counties.
  • Developed mobile marketing partnership with regional newspaper, generating 1000’s of revenue generating SMS messages.
  • Building and managing a team of over 20+ designers, developers and sales.
Sep 1998Feb 2005

Centre Manager 

Namco Operations Limited
  • Day to day management of a multi-million pound leisure center including a licensed bar, gambling and bowling alley.
  • Weekly, monthly and yearly reporting.