Chief Marketing Officer
Nominated for three spider eircom awards and two appys for best app and best consumer app.
No. 2 in Ireland for lifestyle app
Develop and track marketing budgets to increase downloads and sales.
Measure success of various mobile-app and in-app marketing campaigns.
Create, target, and segment mobile (app) marketing plans and communications
Coordinate all strategic activities with mobile (app) marketers, customer service agents, IT, and other departments as necessary
Develop and execute mobile promotions for REEP Rewards products across retail and B2C.
Drive profitable sales, brand growth and loyalty for a number of business areas.
Managed email marketing campaign production and execution
Develop strategies and initiatives for social media content on all platforms
Identify media outlets for press releases and promotions.
Reep Rewards, Ireland’s first Mobile Loyalty Coalition, is a new app which allows consumers to earn cash based on their loyalty to its partner brands. To earn cash rewards, consumers simply snap a photo of their shopping receipt using the Reep Rewards app. The app reads the receipt and allocates a cash reward to the consumers account based on the products they have purchased. The app is free to download and available on both iPhones and Android.