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Paul Bussenius

Professional with expertise in all aspects of successful Online Acquisitions

  • San Francisco, CA
  • 415.312.9625
  • Specialize in pay-for-performance marketing through SEM and Paid Social
  • Establish technical on-page and external SEO strategies to increase natural rankings
  • Focus on Web analytics and CRM integration to better understand Customer Lifetime Value (CLMV) and effectively calculate Return-on-Ad-Spend (ROAS) for each channel
  • Refine strategy through extensive A/B and multivariate testing 
  • Strong attention to detail and problem solving skills throughout the campaign lifecycle
  • Demonstrate ability to recruit, motivate and build cohesive teams   

Work History


Senior Online Marketing Manager


Credible® is a multi-lender marketplace for student loans , student loan refinancing and personal loans. Unlike other student loan marketplaces that sell leads to lenders, Credible works by getting firm offers of credit for their customers to evaluate and choose from.

  • Build out SEM (Adwords, Bing) and paid social programs (Facebook, Twitter)
  • Implement SEO on-page best practices for a single page application site
  • Develop link building strategy
  • Landing page optimization and CRO to increase top-of-funnel efficiency


Senior Online Marketing Manager


SoFi is a leader in marketplace lending, with over $2 Billion in loans issued to date. SoFi helps early stage professionals accelerate their success with student loan refinancing, mortgages, mortgage refinancing, and personal loans.

  • Built out SEM and paid social programs
  • Worked with web development and content team to map SEO efforts
  • Implemented Google's Universal Analytics via a server side solution
  • Landing page and conversion rate optimization using Optimizely

Online Marketing Manager

GoGrid (Now DataPipe)

GoGrid has more than a decade of experience hosting complex infrastructure for businesses around the globe. The world's #1 pure-play infrastructure-as-a-service (IaaS) provider specializing in cloud infrastructure solutions.

  • Transitioned SEM accounts from agency to in-house
  • Increased number of MQLs by 57% and MQL to SQL by 23%
  • Managed SEO during Google Penguin and Panda releases

Search Engine Marketing Manager

Practice Fusion

Practice Fusion is the fastest growing Electronic Health Record community in the US.   The free web-based platform empowers doctors to save lives by making medical information readily available online.

  • Built out SEM and display reaching $500k in monthly ad spend

Sr. Account Manager

Meltwater Reach (Acquired by Geary LSF)
  • Led a team of 4 Account Managers of the Search Engine Advertising branch.
  • Managed a team portfolio of 60 clients averaging $7MM+ in monthly ad spend.



MBA - International Banking

Texas A&M International University
  • Impart a working knowledge of the environments that influence firms in the global banking and financial systems.
  • Impart quantitative and analytical skills commensurate with positions in the global operations of financial institutions, corporations or public organizations.



Facebook Certified Buying Professional


Google Analytics Individual Qualification (GAIQ)


Search Advertising Advanced Exam


Google Advertising Fundamentals Exam