Patti Norris

  • 11212 Blue Sage Place, Bradenton, FL
  • 941-773-6243
  • tbbucgal@hotmail.com
Patti Norris

Communications and Change Management - Professional Services

Summary

Accomplished and creative professional dedicated to shaping and disseminating effective and consistent communications to all relevant stakeholders in an organization. Adept at building, managing and strengthening change management processes, standards and best practices.

Work History

Work History
Oct 2015 - Present

Communications Specialist

THE CONCESSION GOLF CLUB, Bradenton, FL
  • Compose succinct and targeted internal communications to affect change and gain commitment from staff to provide "The Concession Experience".
  • Maintain Club website, manage social media presence, and produce all communications to membership and prospective members including weekly e-blasts, letters and other correspondence.
  • Champion effort to develop Standard Operating Procedures for Club.
Nov 2007 - Sep 2015

Communications & Business Development Director

BIOLIFE, LLC, Sarasota, FL
  • Work with KOLs and other key stakeholders to develop a new brand for a medical device. Utilize survey and other customer data to build a brand that repositioned the product from a hemostat to a protective dressing, thereby increasing product visibility and revenue.
  • Create all content for websites, social media, brochures, case studies, videos, etc.
  • Maintain CRM system(CRM PRO, Salesforce) as well as e-mail marketing systems.
  • Support 70 distributor sales representatives across the U.S., Canada, Latin America and Europe with communications tools, product training, and sales collateral.
Jun 2006 - Jan 2008

Owner/Business Manager

OT WEB WORKS, LLC, Bradenton, FL
  • Assist with all aspects of family-owned web design business, including accounting, marketing, and content development for client websites.
Sep 2004 - Jun 2006

Communications & Marketing Director

COASTAL ORTHOPEDICS & SPORTS MEDICINE, Bradenton, FL
  • Develop and execute a communications and marketing plan for a practice of 13 orthopedic physicians.
  • Manage the development of print collateral, the practice website, advertising, and seminars.
  • Cultivate and maintain relationships with media, potential referral sources and the local community.
Aug 2002 - Sep 2004

Communications Manager - Internal Firm Services/US IT

PRICEWATERHOUSE COOPERS, LLC
  • Develop and execute a communication plan and framework to meet the needs of the Firm's US IT organization.
  • Liaise with key IT Leadership to communicate and implement change as dictated by technology and customer requirements.
  • Create collateral including brochures, posters, and electronic communications for internal technology, human resources and training initiatives.
Mar 2000 - Apr 2002

Senior Global Communications Specialist, Sarasota, FL

ARTHUR ANDERSEN, LLP
  • Design and implement global communication strategies to support the Firm’s CIO and Global Technology Organization.
  • Develop content for global emails, presentations and a dynamic intranet site.
  • Plan  and execute communication meetings for the Global Technology Organization.
Nov 1989 - Mar 2000

Senior Recruiting/HR Specialist, Sarasota, FL

ARTHUR ANDERSEN, LLP
  • Manage campus recruiting for Sarasota and Chicago technology offices. Develop and maintain relationships with faculty, career services and students at universities in the Southeast and Midwest states.
  • Effectively source experienced candidates for IT and accounting positions via Internet, creative advertising, agency referrals and career fairs.

Education

Education

B.A., Business Management

ECKERD COLLEGE, St. Petersburg, FL

Summa cum laude

Writing samples/portfolio available upon request.