- play to community traits
- provide value to the consumer
- back up traditional advertising campaigns
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Old Bicycle + smoothie maker + healthy organic fruit + trendy farmer's market + a dollop of marketing + a sprinkle of business knowledge =
Pretty good money and lots of fun
Using the knowledge gained from my experiences at Adify (see below) and my personal interest in the Chinese Internet. I created the China-Ad Portal, a China focused advertising network that groups English written bogs together and sells off their advertising space to clients looking to market to foreigners doing business in China.
During this two-month internship in Shanghai, I was responsible for writing and researching CIC's upcoming white paper on "The History and Development of IWOM in China", whilst also helping them to edit and analyse client reports for customers such as Nike, Coke, and Pampers.
As well as giving me the opportunity to frequently discuss the origins and future structure of the Chinese internet, this internship helped to teach me what consumer information firms and agencies look for when launching a new campaign and how this information can then be translated into award winning campaigns.
An 8-month internship spent working with Robert Proctor and Emmet Geaney, helping them to build the UK side of the company by creating market maps for clients such as the Guardian, Financial Times and Reuters.
As my first foray into the Tech/Media industry, I learnt the value of highly targeted advertising campaigns and the importance amongst new business in having multiple revenue streams that can easily be moneterize.