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Work experience



Mapflow Ltd.

  • Contracted for a six week project that assessed the feasibility of Mapflow’s geocoding product versus current CRM offerings in Ireland
  • Produced a report which was presented to the main Board of Directors, the recommendations of which were accepted by the Board

Product Manager

Compusearch Micromarketing and Data Systems (Currently Pitney Bowes)
  • A six month rotation to manage all of the data and software products specialized in segmentation systems and data mining
  • Coordinated input from other departments for the purpose of product development, product marketing and distribution
  • Client relationship development
May 2009Feb 2011

Senior Sales Associate

Environics Analytitcs
  • Reported to Vice President and Practice Leader of sales to the finance, insurance, travel and tourism industries
  • Supported sales with proposal writing and lead follow up
  • Delivered consulting projects that typically included profiling customers, identifying potential marketing target groups and creating a detailed description of the target groups.Descriptions included neigbourhood types, lifestage, leisure activities, attitudes and preferred channels of media
  • Managed distribution of all client data updates in the format and media customers preferred. Created a custom MS Access basedCRMsystem to manage and track client data updates.  The CRM system has been adopted by all teams in the company

May 2008Jan 2009

Customer Experience Manager

Virgin Media PLC
  • Managed the Customer Experience team within Consumer Insight which provides the core research for Net Promoter Score© and customer satisfaction, reporting to the Director of Consumer Insight
  • Oversaw the development of comprehensive monthly reports of data analysis to highlight key features and important developments; results presented monthly to the customer board
  • Supervised the operations of two monthly customer surveys ensuring the samples are representative of the portfolio; provide adhoc analysis of results from the survey to the customer board and other groups in the organization
  • Built relationships with third party agencies (Satmetrix) and parallel teams within Virgin Media
Jun 2007May 2008

Credit Operations Manager

Virgin Media PLC
  • Managed a team of analysts that delivered MI for the credit and collections department
  • Oversaw the development of an acquisition and behavior scorecard for the purpose of reducing non-pay churn and improving debt management
  • Established strong client relationships with the major client by providing insight that created a clear coherent picture of the customer and the market
Dec 2002Jun 2007

Senior Analyst, Consumer Credit Cards Group


  • Analyzed the portfolio of HSBC’s UK credit card customers to evaluate purchasing, debt, promotional, seasonal, and geographical patterns for use in marketing decisions; reported to Manager of Card Analysis
  • Reduced MI creation time by 60% through creation of automated tools in SAS.
  • Developed a monthly profit algorithm that isolated the credit card portfolio profit and subsequently became used in all campaign analysis
  • Developed an automatic leads generator for outgoing marketing calls which increased the sales of card insurance by 30%
  • Created a segmentation analysis system that identified unprofitable segments in the credit card portfolio; these segments were then targeted via marketing campaigns for regeneration or exit
Jan 2001Jun 2002

Database Manager

Gamma Ltd.

  • Managed a staff of eight researchers and maintained all databases developed by Gamma; reported to the Managing Director
  • Client liaison on database products and analysis techniques; industries include insurance, retail and banking
  • Designed databases and enhancements to the data warehouse
  • Specialized in geocoding products, reporting division performance to the main Board of Directors
  • Assisted in the development of a neighbourhood classification system for Ireland called INCA which segmented the population into logical financial groups for marketing purposes
  • Developed a bespoke quality control system that ensured consistency of geocoded addresses and created quantitative reports on all projects

Primary Research Manager, Infogroup

Compusearch Micromarketing and Data Systems (Currently Pitney Bowes)
  • A six month rotation to oversee a diverse range of studies in both Canada and the United States
  • Managed a permanent staff of three, and coordinated a large temporary staff
  • Developed all business proposals and negotiated all client contracts
  • Established a quality control system for projects

Client Services Advisor

Compusearch Micromarketing and Data Systems (Currently Pitney Bowes)
  • A member of the original client services team that created a highly successful formula for supporting clients on all of Compusearch’s data mining products
  • Advised and consulted to clients about customer analysis and data mining techniques
  • Developed expertise in retailing, packaged goods, media/telecom, banking and insurance industry applications


Scott's Food Services

  • Interpreted data with data mining tools
  • Developed a database of customers and store locations
  • Developed a plan for store expansion


Sep 1988May 1992

Bachelor of Applied Arts

Ryerson University


GIS Analysis
Net Promoter Score


A marketing analyst with extensive experience in direct marketing analysis within the financial and telecommunications industries, is seeking a position as manager of customer insight. A strong technical background in SAS and Visual Basic. Past analysis has included direct marketing, customer satisfaction analysis (Net Promoter Score), geodemographic segmentation and geographic information systems (GIS). Has experience implementing and analysing Net Promoter Score for the purposes of understanding customer satisfaction.


I am currently looking for employment as a senior analyst . An ideal role would be analysing customer data with the goal of providing actionable analytics to efficiently enable business growth, build customer loyalty and strengthen brand. 


  • Married, two children.
  • Dual citizenship and passport holder of Canada and Ireland
  • Enjoy gourmet cooking, photography, film, travel. Intermediate certificate in wine and spirits from the Wine and Spirit Education Trust of the UK.