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Work experience

Mar 2003Apr 2009

Sales Collateral Specialist

R. H. Donnelley

• Create, format and proof sales collateral materials in Adobe Photoshop and Adobe InDesign. • Analyze demographic and market related data to develop market and heading specific sales collateral. • Serve as department lead for the ROBIN and Claritas platforms. • Write and edit text descriptions for inclusion on media comparison studies. • Manage and distribute new research information for inclusion in the marketing information sales database

Apr 2001Mar 2003

Freelance Writer

America Online/City Guides
• Gathered information on site assignments through personal interviews and extensive research • Provided concise textual descriptions to focus reader’s attention on highlights • Photographed locations for visual presentation and digital internet display
Jul 1999May 2002

Development Coordinator

• Responsible for over one hundred thousand dollars; including verifying accuracy and expediting transactions • Ensured that each donor was recognized in writing • Coordinated direct mailings for prospects and special events. Managed mail merges and packaging of mailings • Maintained website database; updating contact information and department descriptions
May 1998Jun 1999

Market Planning/Promotions Specialist

Cintas, Inc.
• Managed monthly company sales newsletter “UNITOG TODAY” • Altered design to emphasize employee recognition, including “employee of the month” feature • Maintained nationwide sales database of over 80,000 prospects using Microsoft Access • Created monthly sales reports in Microsoft Excel for each company location • Organized and maintained promotional activities
Oct 1995Apr 1998

Account Coordinator

• Project management for projects related to the Account Group • Provided general correspondence with clients and outside vendors • Final proof responsibilities for layout content and accuracy



Susan Reiter

Lori Mabe

Barbara Perkins




Award-winning, results-driven creative communications professional. Author published in Rolling Stone, Sports Illustrated, Time and USA Today. Over 12 years of successful, diverse and progressive experience as writer and graphic designer in publishing, advertising, donor development and electronic media environments. Dynamic team leader and player who helps co-workers finish projects. Proven management abilities to set objectives and strategies, organize, coordinate, direct, and evaluate written and graphically-themed projects. Communicates well with internal and external clients.        


•Chairman’s Award Winner (highest company honor) for contributions and specific accomplishments using the Situation, Task and Action, and Results (STAR) model during 2006.

•Led the sales-promotion Collateral Department in undertaking and ensuring success of the Robin Collateral Delivery System with the Sales Force Automation (SFA) to deliver timely information that salespeople needed to have more time to successfully call on clients.

•Provided and helped create over 2,000 pieces of re-branded sales collateral in the Robin system.

•Documented each piece through a detailed reporting procedure and a tracking system that he created.

•Thanks to his performance, the collateral sales material process was computerized and organized so that sales representatives could have more time to sell company print and electronic media products.

•     Utilized ability to focus, analytical skills, and attention to detail to accomplish this job with little or no supervision, contributing significantly above and beyond his job description.


Creative Writing, Editorial Writing, Graphic Design programs (Adobe Creative Suite), Research, Non-Profit and Project Management.