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Sep 2008Aug 2009


The University of Western Ontario - Richard Ivey School of Business

President, Ivey MBA Marketing & Sales Club• Led the executive team in the organization of a series of impactful events, with the purpose of providing networking opportunities for students seeking careers in marketing and sales• Directed the transition to a new executive team, forged ties between the club and faculty, career management staff and Ivey Executive MBA studentsMBA Association - Senator for Speaker Series• Organized a series of speeches by business leaders on the themes of entrepreneurship, the venture capital scene, China and oil, corporate responsibility, and career managementMBA Association - Senator for Merchandising• Launched a line of branded “Ivey MBA” sweatshirts and “Ivey” golf shirts, for which the profits from sales were donated to the Canadian Cancer Society and Heart & Stroke Foundation, respectively


Bachelor of Commerce

Concordia University - John Molson School of Business

Tournament Director for the 2000 Central Canadian Debating Championships, a weekend event with 150 participants and volunteers• Member of bronze medal-winning case competition team at Marketing Happening 2000, hosted by HEC Montreal

Work experience

Apr 2008Aug 2008

Marketing Consultant

Standard Life

• Led cross-functional project teams of writers, designers and translators to create and execute campaigns - to educate users about savings plans and to drive sales throughout the value chain to distributors and customers (intermediaries, plan sponsors and prospects), as well as plan members.• Created and executed print and Web campaigns for group RRSPs, working closely with the Sales, Operations and Member Services departments, to promote self-service online contributions over contributions by mail; strove to break through the noise - 2008 version featured “Frosty the Snowman” - by using themes that went against the financial industry norm. The 2008 campaign led to a contribution increase for 28 top clients.

Mar 2004Apr 2008

Marketing Analyst

Standard Life

• Analyzed and assessed Request for Proposal (RFP)-response templates from 8 regional sales offices; initiated the information gathering, then developed a standardized version to strengthen brand identity through improved consistency, easier access to current product/service information, and shorter lead times for RFP response.• Coordinated four mass-customized mailings to all 3,500 divisional clients; reduced costs for later mailings by 50% and improved efficiency by outsourcing production; created a fully-documented process to be used going forward.

Jan 2003Mar 2004

Contracts Administrator

Standard Life

• Met team objectives 6 weeks ahead of schedule by clearing a large backlog of documentation cases, through prioritization of requests and collaborative problem-solving and analysis, thereby freeing up resources to handle the ongoing, regular caseload of policy updates and registrations.• Built productive relationships with the sales force by proactively seeking their input, to improve documentation clarity and work processes; shortened my lead time by half for certain types of project.

Jun 2001Jan 2003

Customer Service Representative

Standard Life

• Provided support to plan members; placed in the top 10% of the department for service quality.

• Assisted with on-the-job training of new service representatives.

May 1999Aug 1999

Summer Student- Finance and Marketing departments

Teva Neuroscience

• Managed the accounts payable function

• Prepared detailed summaries of competitors’ product literature

• Provided support to marketing and finance departments

• Substituted for the office receptionist


Michelle Chusán

Michelle and I collaborated on the development of customized marketing material for Hbc's pension and savings plan members.

Josette Forde

Josette was my manager at Teva Neuroscience during the summer of 1999.

Christopher Cartwright

Chris was my Senior Manager at Standard Life between 2004 and 2006.

2008 "Frosty" RRSP Campaign

Web 2.0 Launch for Standard Life

CAP Comparison Chart


Moderator Toastmasters Club                                                                                                                        2003-2008•    Elected Vice President- Public Relations in 2006, Vice President- Membership in 2007, during this period the club earned a President’s Distinguished Club citation and increased membership by 25%•    Achieved Competent Toastmaster designation

Concordia University Alumni Association                                                                                                     2003-2006

•    Worked on a committee that conceived and executed the 2004 ‘Reconnect to Concordia’ radio and newspaper campaign; over 500 alumni re-joined the association as a resultTravel    •    Have travelled extensively throughout Asia, Europe and the AmericasLanguages    •    Fluent in English and French