Revenue-focused, results oriented sales professional offering a record of progressive success within sales and marketing capacities. Profitable and strategic leader realizing growth in economic downturns, capturing new markets, achieving new revenue streams, turning around lagging sales teams, and recruiting top-performing employees. Tenacious, creative and competitive; exhibiting strong leadership, communication, and analytical skills. A Sales Leader from the front.
Feb 2008 - Oct 2008
Recruited by President of Sussex Publishers to run the business functions of Psychology Today magazine. - Outperformed general media population in a down market. - Led a team of outside, telesales, and web sales representatives. - Trained, motivated, mentored, and evaluated sales team across New York, Florida, Illinois, and California offices.
2007 - 2008
Eastern Sales Manager
Scuba Diving Magazine
Recruited by Publisher to direct sales in Eastern US and cover the important Caribbean travel market for Scuba Diving magazine and its website. Assisted sales team in selling to new, non-scuba clients. - Exceeded personal Online sales goals, winning a company wide award for top sales production. - Sold an Award Sponsorship program to Rolex
2006 - 2007
Hired to manage an art, culture, & wellness magazine and lead the launch of a 2nd brand extension magazine in Albany, NY. - Made presentations to investors to raise capital. - Recruited a staff from scratch. Managed, trained, motivated, and evaluated sales staff. - Redesigned all promotional materials to ensure more effective sales presentations. - Implemented live events for advertisers and potential clients to network and develop effective viral marketing. - Saved time and money, improved product, and created more efficient system by redesigning magazine layout.
1992 - 2006
VP / Publisher
Directed a team based in New York as well as 6 national and 2 international offices. - Led team to the company's highest grossing and most profitable year. - Earned 5 promotions within 8 years. - Generated over $1MM in sales from the Central America / Caribbean region. - Fostered and maintained strategic partnerships with Fortune 500 companies. - Administered P&L of magazine and website. - Developed integrated packages that spanned organizational offerings, including print, online, TV, books, and live events.
1991 - 1992
Worked on Tour & Travel News & Business Travel News, weekly B2B magazines.
1989 - 1991
Rosenfeld, Sirowitz, Humphrey & Strauss
Supervised a team buying TV, Magazines, and Newspapers. - Planned and bought a $30MM budget for Royal Caribbean Cruise Line
1987 - 1989
Macnamara, Clapp & Klein
Planned and bought TV, Print, Radio & OOH on a Spot and National basis. - Clients included Beefeater Gin, Cutty Sark Whisky, and the National Introduction of Denaka Vodka. - English Leather cologne - Local Honda Dealer group..