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My Mission

        To work on terrific digital products that provide great user experience & facilitate customers' daily life.

Professional Experience

Nov 2016Sep 2018

Product Manager

adviqo GmbH

Successful projects: Establishing of a working stakeholder management; co-coordination of a website's technology exchange; optimisation of the incident management; HTTPs switch of adviqo's websites; redesign of questico's reader profiles; co-coordination of questico's mobile maturity


  • Stakeholder management: Identification of requirements and translation into stories and tasks for development, prioritisation of the stakeholder's backlog, regular status updates
  • Analyses of KPIs and customer behavior: monitoring of Tableau dashboards, heatmap analyses, creation and evaluation of customer surveys
  • Further development of the core websites: Creation of mockups/ wireframes, conception of new features, writing of Epics and user stories, prioritisation of the product backlog
  • Project management: writing of project plans, organization of kickoff and follow-up meetings, continuous alignment with all relevant stakeholders
Jan 2014Oct 2016

Content Manager/ Forum's Admin -> Product Owner

Gymondo GmbH

Successful projects: Establishing of an online community; set up of  a Food & Fitness magazine and further development of a content concept; implementation of an online fitness test; conceptual design & implementation of a fitness profile feature


  • Responsibility within the Scrum process: Maintenance & prioritisation of the product backlog, go-to person for the team, proxy for stakeholders, acceptance of increments, Inspectation & adaptation
  • Analyses of customer behavior: heatmap analyses, analyses via mixpanel boards, interpretation of customer feedback (interviews, surveys, reviews)
  • Further development of the website: Creation of mockups/ wireframes, conception of new features, writing of user stories & acceptance criteria
  • Forum's admin responsibilities: Be an active part of the community, replies to customer requests, activation of the forum's community
Oct 2013Jan 2014

Junior SEO Manager

Valmano GmbH


  • Content-related and technical advancements of the online magazine
  • Creation and maintenance of blogger contacts
Apr 2013Sep 2013

Intern SEO onpage/ offpage

fashion4home GmbH


  • Creation of SEO texts, meta titles & meta descriptions in order to enhance organic visibility and CTR
  • Competition analyses
  • Local SEO
June 2011Feb 2013

Working student for public relations, rights and licences

Akademie Verlag


  • Managing of the review process of new publications
  • Licence management
Dec 2009May 2011

Intern/ Freelancer for public relations & online editorial 

Avinus Verlag


  • General press relations
  • Website maintenance


Oct 2010Apr 2013

Edition Philology M.A. (Grade: 1,5)

Free University Berlin

The study was a mix of philosophy & literary studies. I learned what it means to create useful editions with a claim for scientific precision.

The topic of my master thesis was "Kollaboratives Arbeiten an digitalen wissenschaftlichen Editionen. Über alternative Methoden des Edierens unter Berücksichtigung der Möglichkeiten des Web 2.0" (Collaborative work in digital scientifc editions. Alternative methods for editing with the possibilities of web 2.0) (Grade: 1,3)

Oct 2006Apr 2010

German Studies / General History B.A. (Grade: 1,8)

Potsdam University

With this study I had the chance to pursue my passion for literature and history.

The  topic of my bachelor thesis was "Humor als Waffe. Heinrich Heines 'Deutschland. Ein Wintermährchen' als Dekonstruktionsmittel gesellschaftlicher Zustände" (Humour as a weapon. Heinrich Heine's 'Germany. A winter's tale' as a method of deconstruction of societal conditions) (Grade: 1,7)

Tools & Skills

Customer Analyses (Google Analytics, Hotjar, Mixpanel, Tableau)

MS Office (Excel, Outlook, Word, Powerpoint)

Agile methods (Scrum, Kanban; Tools: Jira, Confluence, Trello)

Creation of BPMNs/ mockups/ wireframes (Balsamiq, Bizagi)
Process management (Lean Management, Kaizen)
Requirement Engineering
Technical understanding (HTML & CSS, PHP, SQL, JS)