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My Passion

To work on terrific digital products that provide a great user experience and facilitate customers' daily life.

Professional Experience

Jan 2014today

Product Owner

Gymondo GmbH

After establishing a Community Forum and a Food & Fitness magazine I changed from project management of minor projects to agile product management and step by step took over the role as a Product Owner of the web platform. My tasks consists of strategical as well as operational tasks. As a coordinator and contact person for several departments I am responsible for continuous improvements of the web platform as well as for the persormance measurement.


  • Responsibility for product roadmap and backlog
  • Acceptance of increments
  • Concepting of new products and improvements
  • Analyses of user behavior
  • Stakeholder management
  • Process optimization
  • A/B Tests
  • Conversion rate optimization
Oct 2013Jan 2014

Junior SEO Manager

Valmano GmbH

A short intermezzo where I built blogger relationships and maintained the online magazine.


  • Content-related and technical advancements of the online magazine
  • Creation and maintenance of blogger contacts
Apr 2013Sep 2013

Intern SEO onpage/ offpage

fashion4home GmbH

I learned the basics of technical optimization, wrote a lot of category texts as well as meta titles and descriptions. I also supported the Offpage Manager, assisting in cleaning the website for the English market from a bad BLP which was hit by a manual penalty, and got an insight in local SEO.


  • Creation of SEO texts, meta titles & meta descriptions in order to enhance organic visibility and CTR
  • Competition analyses
  • Local SEO


Oct 2010Apr 2013

Edition Philology M.A. (Grade: 1,5)

Free University Berlin

The study was a mix of philosophy & literary studies. I learned what it means to create useful editions with a claim for scientific precision.

The topic of my master thesis was "Kollaboratives Arbeiten an digitalen wissenschaftlichen Editionen. Über alternative Methoden des Edierens unter Berücksichtigung der Möglichkeiten des Web 2.0" (Collaborative work in digital scientifc editions. Alternative methods for editing with the possibilities of web 2.0) (Grade: 1,3)

Oct 2006Apr 2010

German Studies / General History B.A. (Grade: 1,8)

Potsdam University

With this study I had the chance to pursue my passion for literature and history.

The  topic of my bachelor thesis was "Humor als Waffe. Heinrich Heines 'Deutschland. Ein Wintermährchen' als Dekonstruktionsmittel gesellschaftlicher Zustände" (Humour as a weapon. Heinrich Heine's 'Germany. A winter's tale' as a method of deconstruction of societal conditions) (Grade: 1,7)

Tools & Skills

Agile methods (Scrum, Kanban; Means: Jira, Confluence, Trello)

MS Office (Excel, Word)

Prototyping (Balsamiq, Gliffy)

Process management (Lean, Kaizen)
Customer Analyses (Google Analytics, Mixpanel i.a.)

Technical understanding (HTML & CSS, PHP, MySQL, JS)

A/B-Tests (Optimizely)