Patricia Lao

Work History

Work History
Jul 2007 - Present

Senior Marketing Representative

Experian Consumer Research
  • Two level promotion from Marketing Representative to current position within a year of hire date
  • Project manage creation and execution of internal and external marketing campaigns; viral marketing campaigns, weekly mass client emails, press releases, events, directories
  • Virally generate average of 140 sales leads per month through search engine optimized media pitches and industry-targeted releases, creating new $534K in recognized FY08 revenue
  • Brought entire viral marketing campaign in-house, saving company $84K annually
  • Schedule and execute against marketing and PR plan
  • Assist finalizing and managing FY09 Marketing budget and costs
  • Design, create content, and maintain company website,
  • Promote team atmosphere with internal departments to generate marketing communications content
  • Manage and coordinate external vendors; graphic designer, virtual assistants, PR firms, and premiums
  • Present to C-level colleagues, VP, and Directors within Experian
  • Save $3K annually by negotiating 15% discount on newswire services
  • Supervise and train three interns, two in-house and one virtual
Jan 2005 - Nov 2006

New Business Coordinator

Crohn's & Colitis Foundation of America
  • Directed expansion of CCFA and Got GutsTM product line, which grossed over $500,000, by recommending the purchasing, branding, design, and retailing of products
  • Managed $120,000+ annual holiday card program; including holiday card selection, catalog creation, payment processes, sale record supervision, increasing sales and profit
  • Planned, organized, supervised, and executed the production of $2 million national walk and bowl program’s materials, premiums and gear


Sep 2000 - May 2004

Bachelor of Science in Business Administration

Saint Joseph's University


  • Worked at Student Computer Lab to provide troubleshooting and technical support for computer related issues
  • Managed community outreach program


  • Received Saint Joseph University's Achievement Award
  • Achieved Dean's List status
Jan 2003 - May 2003

Study Abroad Program




Microsoft Office Suite


Tagalog (Filipino)


Taught self HTML in order to manage