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Overview

Date of Birth: 3th April 1974

Place of Birth: Stuttgart, Germany

Family status: married, no kids

My career started in the hotel business at the Marriott Hotel in Munich.

I used to work mainly in the event-, print- and online-marketing (Real Estate, Luxury goods) business as well as being a Store Manager, responsible for the interior and the selling of luxury goods. 

I am a person with "hands on" mentality, very well organized and open to work and to learn within a team. Due to my communication and team building skills, I like to be in charge of a team and to coordinate the values of each team member with the goal of directing projects to meet management requirements and budget.

Private I like architecture, interior, cooking for friends, sewing and traveling.

Being a positive, open minded and cheerful person.

Marketing Portfolio

Professional Life

Aug 2015now

Artist and Designer of Handbags, Sabbatical, accompanied my Husband to Tianjin, China

www.homemadebypatricia.com
  • Creative Work, development of my own design and cut of sewn leather and fabric handbags (Hobby), craft markets in Beijing and Tianjin as an artist
  • Organisation and programming, PR, local marketing of the social media and matching website 
  • Sewing classes: preparation, fabric buying, tutorial making, organization of class members, social media work afterwards (film making, picture rework)
  • Language classes: Chinese

 

Feb 2015Jul 2015

Head of Print Marketing

Dahler & Company Franchise GmbH & Co. KG, Germany (Hamburg)
        • Planned  and operated the  website relaunch (Typo3)
        • Developed  and planned and the implementation of the newsletter  system
        • License partner  care (existing and new locations) with  respect to all marketing-related topics
        • Planned  and operated marketing  strategies and campaigns
        • Created marketing  measures (market report, company brochure, branch brochures, Mini magazine, exhibition booth, marketing material, flyers a and direct marketing activities  etc.)
        • Coordinated and developed a Web2Print  shop system (printing on demand), integrated  image data base
        • Organized and presented marketing topics  and attended experience exchange and marketing meetings of all  license partners
        • Contributed the development of national  and regional advertisements (WELT)
        • Called for proposals and selected suitable  service providers
        • Project controlling as well as liquidity planning
        • Conducting working methods seminars in Marketing  (Real Estate School)
        • Developed  concept as well as revised  and negotiated contracts for  service cooperation (concierge  service, office  service, Web2Print shop,  etc.)
        • Certified instructor "IHK Kauffrau/Kaufmann für Marketingkommunikation" (tradesman/-woman for marketing)
Jan 2014Jan 2015

Leader of Projects, Print Marketing

Dahler & Company Group GmbH, Germany (Hamburg)
        • Central contact person for Franchise Marketing as well as CI/CD
        • Base-preparation Project controlling as well as liquidity planning
        • Organization, preparation and production of Marketing-Campaigns
        • Project Coordinator for all pre-openings and openings of new Franchise-Partners regarding Marketing
        • Cared of the brand by Corporate Identity
        • Trainer for Marketing at the real estate school
        • Researched merchandising
        • Negotiated with Service-Providers
        • Online Marketing: Relaunch and programming of the new Website www.dahlercompany.de and care (Typo3), Advancement of a Newsletter-System, Statistics, Social Media (Animoto, Facebook, kununuu, Xing, etc.)
Feb 2012Dec 2013

Marketing Coordinator

Dahler & Company Group GmbH, Germany (Hamburg)
        • Compliance, Advancement and Internationalisation of the brand
        • Coordinated Marketing for all Franchise-Partners
        • Online Marketing (Website, Newsletter-System)
        • Market-Reports
        • Direct Mailings
        • Developed new marketing actions
        • International cataloges (three languages)
        • PR
        • General company communication
Jan 2010Sep 2011

Store Manager

Windsor Store Hamburg | Holy Fashion Group, Germany (Hamburg)
        • Strategy and completion of the Budget (Budget per Year app. 2,8 Mio EUR and compliance with the budget of costs (Value of goods in the Boutique approximately 900.000 EUR)
        • Customer Relationship Management
        • Composition and care of the customer under highest service level
        • Purchased, material administration and ordering system, 4 main collections, 4 pre-collections per year
        • Reported to Windsor GmbH Bielefeld and Strellson Kreuzlingen
        • Personnelmanagement (up to 12 Persons)
        • Planned and directed organization of hotel - cooperations
        • Planned and directed organization of promotional arrangements (i.e. Events)
        • Decorated and merchandized the Windsor Store
        • Warehousing and returned shipments of the collections
Sep 2007Dec 2009

Directrice de Boutique – Shopmanager (Pre-opening Phase Boutique Munich)

Yves Delorme Boutique | FBB Espaces GmbH, Germany (Munich)
        • Organization and behavior of the Boutique and the Concession Yves Delorme at the shopping mall Oberpollinger Munich
        • Strategy and completion of the Budget (Budget per Year app. 1,2 Mio. EUR) and compliance with the budget of costs (Value of goods in the Boutique approximately 500.000 EUR)
        • Customer Relationship Management in the Boutique and on sight including consultation of the customers Interior
        • Composition and care of the customer under highest service level
        • Purchased, material administration and ordering system
        • Reported and human relations to FBB Espaces (Main Base)
        • Personnel Management of the Boutique and the Concession (approximately a team of 12 persons)
        • Planned and directed organization of hotel - cooperations
        • Planned and directed organization of promotional arrangements (i.e. Events)
        • Decoration and merchandized the whole Boutique
        • Goods in the Boutique: Interior Products, Bed Linen, Furniture, Frottier, Crystal of the Manufacturer St. Louis, Sterling silver of the Manufacturer Puiforcat, Lampe Berger, Candles from Point a la Ligne, Articles for presents of diverse companies
Sep 2002Jul 2007

Head of Marketing & Communication, Event

VRPE Media GmbH, Germany (Munich)
        • Conception of the exhibitions, the pitches, coordination of all graphic design elements
        • Conception of multimedia presentations
        • Realization of multimedia presentations
        • Production of all print-items
        • Merchandizing
        • Full Responsibility for the planned budget and the planned teams
        • Analysis and Report of the campaign
        • Customer segment: EADS, MTU, Eurojet, Tony Sailer, Tyco Electronics, Lufthansa Tecnics and other customers
        • Freelancer in identical function since 03.2005
Mar 2005Sep 2006

Owner of an Online-Shop and a Boutique for Living Accessories from Sweden

AFOR, Germany (Munich)
        • Concept, Design, Deployment and Production of Scandinavian Home - Textile
        • Merchandizing
        • Evaluation and implementation of the label AFOR into the assortment of the Online-Shop
        • Trading of Interior-Design
Aug 2006Sep 2006

Exhibition Manager, Organization of Events

Exelution GmbH, Germany (Düsseldorf)
        • Project: Organization Exhibition stand OMD. Freelancer
Aug 2000Aug 2002

Head of Ambient Media Marketing | Organization of Events

Picture Management AG, Germany (Munich)
        • Structure of the Unit Ambient Media (Special Advertisings)
        • Controlled and optimized the processes
        • Airport Advertising worldwide
        • Event and Promotion Strategies
        • Budget Planning
        • Team Coordination
        • Press work
        • Customer: Siemens Mobile
Aug 1998Jul 2000

Cabin Crew | Senior Cabin Crew Britannia Airways

Britannia Airways GmbH, Germany (Munich)
        • Intercontinental flights (South America, Caribbean, etc.)
        • Preparation of the cabin
        • Board-service
        • Assistance of the passengers
        • Accomplishments of the possible Emergency activities on Board
        • First Aid
        • Written assessment of the Team regarding their work efficiency
        • Financial responsibility Duty Free
Oct 1997May 1998

Project Leader PR & Events

die strolche, Agency for communication GmbH, Germany (Munich)
        • Organization of Events for max. 10.000 people
        • Contract agreements with international sub-companies
        • Customers: Rosy Maendler, Springer & Jacoby, Start, Reemtsma
Jun 1997Sep 1997

Reception Manager Pre-Opening-Phase and Opening

Lenbach, Käfer & Schmuck GmbH, Germany (Munich)
        • Structural Setup of the department Reservation and Reception
        • Telephone exchange
        • Coordination of all reservations for the restaurant
        • Organization of small customer events in the Restaurant
        • Team Schedule
        • Responsibility for the Purchase of the Merchandizing and all other articles
        • Controlling of all buying and selling
Apr 1997May 1997

Travel & Event management Artists

Freelancer, Europe
        • Coordination of the on sight traveling several artists
Feb 1996Mar 1997

Cabin Crew Air Berlin 

CHS Cabin and Handling Service GmbH, Base: Germany (Munster & Nuremberg)
        • Continental flights (Europe)
        • Preparation of the cabin
        • Board-Service
        • Assistance of the passengers
        • Accomplishments of the possible Emergency activities on Board, First Aid
        • Written assessment of the Team regarding their work efficiency
        • Financial responsibility Duty Free
Mar 1995Jan 1996

Shop assistant

Boom Boutique L.ter Smitten GmbH, Germany (Munster)
        • Sales performance related to customers of the higher standard
        • Responsibility for the cashier, goods receiving department

School education and apprenticeship

Aug 1992Jan 1995

Hotel Apprenticeship

Marriott Hotel, Germany (Munich)
        • Apprenticeship in all areas of the hotel 
Sep 1988Jul 1992

Secondary modern school commercial certificate

Friedrich Liszt Commercial School
        • Commercial school including Business English

Languages

                      • German (mother language)
                      • Swedish (mother language)
                      • English (business fluent)
                      • French (knowledge)
                      • Chinese (knowledge)

Software

                      • MS Office Package Mac & PC
                      • Photo Shop (knowledge)
                      • Filemaker
                      • SAP (Staff organizing, Merchandise planning and control system)
                      • I3  (Merchandise planning and control system)
                      • FIO (Real Estate Program)
                      • Fidelio (Hotel Reservation Program)
                      • Typo 3 (Website Backsite Program)
                      • Newlsetter Software
                      • Social Media (Xing, LinkedIn, Instagram, Facebook, Pinterest, Kununuu, etc.)

Trainer License

                      • Training Supervisor Marketing (IHK)
                      • Training Supervisor Retail (IHK)

Hobbies

                      • Sewing
                      • Interior Design
                      • Trends
                      • Architecture
                      • Traveling
                      • Cooking
                      • Culture
                      • Family & Friends

References | Certificates