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Patricia Fröhlich

Curriculum Vitae

Overview

Date of Birth: 3th April 1974

Place of Birth: Stuttgart, Germany

Family status: married

My career started in the hotel business at the Marriott Hotel in Munich. My fascination of the banquet, guest relations and marketing as well as the luxury buildings and surroundings, directed my following years - working mainly in the event and marketing (Real Estate, Luxury goods) business as well as being responsible for the interior and the selling of luxury goods. I am a person with "hands on" mentality, very well organized and open to work and to learn within a team. Due to my communication and team building skills, I like to be in charge of a team and to coordinate the values of each team member with the goal of directing projects to meet management requirements and budget.

Private I like architecture, interior, cooking for friends, sewing and traveling. Being a positive, open minded and cheerful person.

Marketing Portfolio

Professional Life

Feb 2015Jul 2015

Head of Print Marketing

Dahler & Company Franchise GmbH & Co. KG, Germany (Hamburg)
        • Planned  and operated the  website relaunch (Typo3)
        • Developed  and planned and the implementation of the newsletter  system
        • License partner  care (existing and new locations) with  respect to all marketing-related topics
        • Planned  and operated marketing  strategies and campaigns
        • Created marketing  measures (market report, company brochure, branch brochures, Mini magazine, exhibition booth, marketing material, flyers a and direct marketing activities  etc.)
        • Coordinated and developed a Web2Print  shop system (printing on demand), integrated  image data base
        • Organized and presented marketing topics  and attended experience exchange and marketing meetings of all  license partners
        • Contributed the development of national  and regional advertisements (WELT)
        • Called for proposals and selected suitable  service providers
        • Project controlling as well as liquidity planning
        • Conducting working methods seminars in Marketing  (Real Estate School)
        • Developed  concept as well as revised  and negotiated contracts for  service cooperation (concierge  service, office  service, Web2Print shop,  etc.)
        • Certified instructor "IHK Kauffrau/Kaufmann für Marketingkommunikation" (tradesman/-woman for marketing)
Jan 2014Jan 2015

Leader of Projects, Print Marketing

Dahler & Company Group GmbH, Germany (Hamburg)
        • Central contact person for Franchise Marketing as well as CI/CD
        • Base-preparation Project controlling as well as liquidity planning
        • Organization, preparation and production of Marketing-Campaigns
        • Project Coordinator for all pre-openings and openings of new Franchise-Partners regarding Marketing
        • Cared of the brand by Corporate Identity
        • Trainer for Marketing at the real estate school
        • Researched merchandising
        • Negotiated with Service-Providers
        • Online Marketing: Relaunch and programming of the new Website www.dahlercompany.de and care (Typo3), Advancement of a Newsletter-System, Statistics, Social Media (Animoto, Facebook, kununuu, Xing, etc.)
Feb 2012Dec 2013

Marketing Coordinator

Dahler & Company Group GmbH, Germany (Hamburg)
        • Compliance, Advancement and Internationalisation of the brand
        • Coordinated Marketing for all Franchise-Partners
        • Online Marketing (Website, Newsletter-System)
        • Market-Reports
        • Direct Mailings
        • Developed new marketing actions
        • International cataloges (three languages)
        • PR
        • General company communication
Jan 2010Sep 2011

Store Manager

Windsor Store Hamburg | Holy Fashion Group, Germany (Hamburg)
        • Strategy and completion of the Budget (Budget per Year app. 2,8 Mio EUR and compliance with the budget of costs (Value of goods in the Boutique approximately 900.000 EUR)
        • Customer Relationship Management
        • Composition and care of the customer under highest service level
        • Purchased, material administration and ordering system, 4 main collections, 4 pre-collections per year
        • Reported to Windsor GmbH Bielefeld and Strellson Kreuzlingen
        • Personnelmanagement (up to 12 Persons)
        • Planned and directed organization of hotel - cooperations
        • Planned and directed organization of promotional arrangements (i.e. Events)
        • Decorated and merchandized the Windsor Store
        • Warehousing and returned shipments of the collections
Sep 2007Dec 2009

Directrice de Boutique – Shopmanager (Pre-opening Phase Boutique Munich)

Yves Delorme Boutique | FBB Espaces GmbH, Germany (Munich)
        • Organization and behavior of the Boutique and the Concession Yves Delorme at the shopping mall Oberpollinger Munich
        • Strategy and completion of the Budget (Budget per Year app. 1,2 Mio. EUR) and compliance with the budget of costs (Value of goods in the Boutique approximately 500.000 EUR)
        • Customer Relationship Management in the Boutique and on sight including consultation of the customers Interior
        • Composition and care of the customer under highest service level
        • Purchased, material administration and ordering system
        • Reported and human relations to FBB Espaces (Main Base)
        • Personnel Management of the Boutique and the Concession (approximately a team of 12 persons)
        • Planned and directed organization of hotel - cooperations
        • Planned and directed organization of promotional arrangements (i.e. Events)
        • Decoration and merchandized the whole Boutique
        • Goods in the Boutique: Interior Products, Bed Linen, Furniture, Frottier, Crystal of the Manufacturer St. Louis, Sterling silver of the Manufacturer Puiforcat, Lampe Berger, Candles from Point a la Ligne, Articles for presents of diverse companies
Sep 2002Jul 2007

Head of Marketing & Communication, Event

VRPE Media GmbH, Germany (Munich)
        • Conception of the exhibitions, the pitches, coordination of all graphic design elements
        • Conception of multimedia presentations
        • Realization of multimedia presentations
        • Production of all print-items
        • Merchandizing
        • Full Responsibility for the planned budget and the planned teams
        • Analysis and Report of the campaign
        • Customer segment: EADS, MTU, Eurojet, Tony Sailer, Tyco Electronics, Lufthansa Tecnics and other customers
        • Freelancer in identical function since 03.2005
Mar 2005Sep 2006

Owner of an Online-Shop and a Boutique for Living Accessories from Sweden

AFOR, Germany (Munich)
        • Concept, Design, Deployment and Production of Scandinavian Home - Textile
        • Merchandizing
        • Evaluation and implementation of the label AFOR into the assortment of the Online-Shop
        • Trading of Interior-Design
Aug 2006Sep 2006

Exhibition Manager, Organization of Events

Exelution GmbH, Germany (Düsseldorf)
        • Project: Organization Exhibition stand OMD. Freelancer
Aug 2000Aug 2002

Head of Ambient Media Marketing | Organization of Events

Picture Management AG, Germany (Munich)
        • Structure of the Unit Ambient Media (Special Advertisings)
        • Controlled and optimized the processes
        • Airport Advertising worldwide
        • Event and Promotion Strategies
        • Budget Planning
        • Team Coordination
        • Press work
        • Customer: Siemens Mobile
Aug 1998Jul 2000

Cabin Crew | Senior Cabin Crew Britannia Airways

Britannia Airways GmbH, Germany (Munich)
        • Intercontinental flights (South America, Caribbean, etc.)
        • Preparation of the cabin
        • Board-service
        • Assistance of the passengers
        • Accomplishments of the possible Emergency activities on Board
        • First Aid
        • Written assessment of the Team regarding their work efficiency
        • Financial responsibility Duty Free
Oct 1997May 1998

Project Leader PR & Events

die strolche, Agency for communication GmbH, Germany (Munich)
        • Organization of Events for max. 10.000 people
        • Contract agreements with international sub-companies
        • Customers: Rosy Maendler, Springer & Jacoby, Start, Reemtsma
Jun 1997Sep 1997

Reception Manager Pre-Opening-Phase and Opening

Lenbach, Käfer & Schmuck GmbH, Germany (Munich)
        • Structural Setup of the department Reservation and Reception
        • Telephone exchange
        • Coordination of all reservations for the restaurant
        • Organization of small customer events in the Restaurant
        • Team Schedule
        • Responsibility for the Purchase of the Merchandizing and all other articles
        • Controlling of all buying and selling
Apr 1997May 1997

Travel & Event management Artists

Freelancer, Europe
        • Coordination of the on sight traveling several artists
Feb 1996Mar 1997

Cabin Crew Air Berlin 

CHS Cabin and Handling Service GmbH, Base: Germany (Munster & Nuremberg)
        • Continental flights (Europe)
        • Preparation of the cabin
        • Board-Service
        • Assistance of the passengers
        • Accomplishments of the possible Emergency activities on Board, First Aid
        • Written assessment of the Team regarding their work efficiency
        • Financial responsibility Duty Free
Mar 1995Jan 1996

Shop assistant

Boom Boutique L.ter Smitten GmbH, Germany (Munster)
        • Sales performance related to customers of the higher standard
        • Responsibility for the cashier, goods receiving department

School education and apprenticeship

Aug 1992Jan 1995

Hotel Apprenticeship

Marriott Hotel, Germany (Munich)
        • Apprenticeship in all areas of the hotel 
Sep 1988Jul 1992

Secondary modern school commercial certificate

Friedrich Liszt Commercial School
        • Commercial school including Business English

Languages

                      • German (mother language)
                      • Swedish (mother language)
                      • English (business fluent)
                      • French (knowledge)

Software

                      • MS Office Package Mac & PC
                      • Photo Shop (knowledge)
                      • Filemaker
                      • SAP (Staff organizing, Merchandise planning and control system)
                      • I3  (Merchandise planning and control system)
                      • FIO (Real Estate Program)
                      • Fidelio (Hotel Reservation Program)
                      • Typo 3 (Website Backsite Program)
                      • Newlsetter Software
                      • Social Media (Facebook, Pinterest, Kununuu, etc.)

Trainer License

                      • Training Supervisor Marketing (IHK)
                      • Training Supervisor Retail (IHK)

Hobbies

                      • Interior Design
                      • Design
                      • Trends
                      • Architecture
                      • Traveling
                      • Sewing
                      • Cooking
                      • Culture
                      • Family & Friends

References | Certificates