Patricia Schroeder

  • Grand Haven Michigan

Work History

Work History
Feb 2010 - Present

Complex Corporate Event Manager and Guest Experience Consultant

• Lead multi-departmental client teams from event concept ideation and goal-setting to successful execution • Influence development of concept and content that shines best light on client brand standards • Investigate and recommend destinations, venues, catering, speakers, entertainment, gift amenities, and CSR opportunities best suited to meet desired outcomes • Monitor how each event element impacts attendee engagement and overall brand experience • Manage event budgets of $250K+ consistently coming in at or below budget by employing no nonsense contract negotiation tactics • Implement high-touch hospitality principles throughout event • Develop easy-to-understand methods and policy for event registration process, travel planning procedures, and conflict resolution options • Coordinate event logistics for up to 5,000 guests in domestic and international destinations • Hire and develop work teams of independent contractors and travel directors when appropriate to meet project needs • Create consensus within diverse internal and external work teams • Establish expectation of excellence with all service providers • Enforce workflow timeline to meet contractual deadlines • Possess long-term client and vendor relationships including a global network of colleagues and service providers • Utilize traditional and social media platforms to assist in event promotion
Jun 2014 - 2014

Account Executive (Independent Contractor)

WGHN 92.1 | WMPA 93.1 | WGHN AM1370 ESPN
• Independent Contractor in a sales position at 6000 watt family of stations • Re-activate neglected accounts • Develop and nurture new accounts • Prepare custom advertising proposals and negotiate contracts • Develop creative ad copy and prepare clients to record • Properly communicate Production Orders to Traffic Coordinator • Contribute relevant and engaging content to station’s social media pages
Feb 2012 - Oct 2013

Director, Meetings & Incentives

• Directed corporate group travel team at locally-owned travel agency (Ensemble Consortium) • Knowledge of SignUp4 event management software • Nurture and grow client relationships • Consult and coach clients in principles of Strategic Meeting Management and CSR opportunities • Research and identify prospective accounts • Introduce expanded professional meeting planning services to current and prospective clients • Negotiate and procure hotel and ancillary vendor contracts • Facilitate destination and venue inspections • Develop and implement workflow process for increased efficiency • Coordinate marketing efforts and media buys
Feb 2011 - Feb 2012

Director, Sales & Marketing

Director, Sales & Marketing (October 2011 - February 2012) • Developed and managed production of advertising and social media campaigns • Promoted the newly remodeled 123 room resort-style property • Developed Sales Plan that simplified services into productive and profitable endeavors • Recruited, hired and trained new Sales Team members • Assigned and measured Sales Team goals and metrics • Maintained understanding of revenue yield management and economic trends affecting leisure and group travel • Worked closely with Revenue Manager to determine room rate parameters • Prepared annual budget/marketing plan • Mastered hospitality industry technological applications: Opera PMS, Micros, Meeting Broker and Director, Catering (February 2011 - October 2011) • Directed the sales, coordination and execution of all group meetings and social events • Achieved “record breaking season” of events, resulting in a 233% increase in sales and 50K GP • Prepared financial forecasts for each event service offering • Develop cost-effective meal options and decor ideas for weddings and social events • Collaborate with Chef and kitchen staff to guarantee the artful presentation of all event meals • Train all wait staff in the formal rules of table setting, serving and dining etiquette • Energize service staff by leading team with purpose and performance pride • Create seamless events by organizing all vendor services – technical support, tents, musician/DJ, florist, wedding cake, photographer/videographer, medical emergency, child care, and security.


1983 - 1987

Bachelor's degree

Bethany College



Corporate Events

Project Management

Strategic Partnerships

Creative Problem Solving

Contract Negotiation



Certified Meeting Professional (CMP)