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Work History

Astrazeneca - Global Commercial Operations

Feb 2016Present

Sr. Global Engagement Manager | Digital CoE Leader LATAM - Mexico

Global Commercial Operations - Regional Production Manager for the LATAM & Brazil regions

Regional Manager responsible to engage the global digital strategies with all markets in  Latin America .  LATAM CoE Lead, Digital Transformation; Project and global portfolio management, regional vendors management. 

Support the internal stakeholders to align with AZ global  strategy ; adopt regional content and digital initiatives. Create a simplification model / process that enhance the business growth, Customer Centricity and high level of materials delivered to the physicians.  Product launch excellence, Content Production Effectiveness model implementation. Digital Capability.

Results: Regional Digital  Production Hub results:  + 200 Stakeholders engaged | + 1000 Marketing Projects delivered | LATAM Digital Capabilities | + USD 1 million Savings 

Honor Prize: Global Award 2018 - Best Customer Centricity initiative and results from the entire Global Operations Department .

Jul 2014Jan 2016

Multi-channel Marketing | Sr. Project Manager- Costa Rica

Multi-channel Marketing specialist responsible to create and delivery Projects and digital / inbound campaigns, engagement strategies plans to multiple stakeholders: patients, physicians, pharmacies and sales force.

Project  manager of the first Patient Support Program in CARICAM ; responsible to plan the scope, executing, monitoring and controlling , and implementation process to another countries.

Also responsible to plan, delivery, monitoring and create digital marketing strategies to new HCP Engagement initiatives like: Database Management and Direct Mailing to all Central American and Caribbean countries.

Honor Prize : Bronze Prize for the best GSK customer experience project in Latin america. 

Meraki3 - LATAM

Feb 2013Jul 2014

Business Development Senior Consultant LATAM - Brazil

Independent seller and business developer for Latin American countries: Brazil, Chile, Canada, USA, Colombia, Panama, Mexico, Argentina. Social Media, branding management.

Clients: Toruks Rugby, AOV, Flexiviaje, Lima Comunicação, Morechoice, Maersk.

Oct 2011Dec 2012

Digital Marketing Manager - Argentina

Consultant responsible to plan, design and launch new search engine website product . Social Media and digital campaigns to the Argentinian tourism industry.

Results : New Digital Product : Flexiviaje | Social Media Campaings 

Aug 2010Jun 2011

Account Manager | Digital Projects  - Brazil

Responsible to coordinate the operational area; to delivery tasks and performance reports to the clients. Help the managers to create new methodologies and business management process.                      

Account Manager, business development and delivery of projects based on Social Media and Advertisement such as tracking and monitoring of the results. Client service.

Results: + 10 Digital Marketing  projects delivered | 06 Top regional clients

May 2009Aug 2010

Digital Project Manager - Brazil

Responsible to manage Market research, digital solutions and Web Consumer Insights projects.

Clients: DIRECTV- LATAM; Nokia- USA/BRA ; Burger King-BRA; Mcdonald’s BRA/LATAM ; Ajinomoto/BRA.

Education

Google Academy

20172018

Google Digital Academy Course

Digital Marketing strategies using Google tools like: Adwords, trends, Analytics, SEO , etc.

USAL - Argentina

Apr 2012Mar 2013

MBA e-Business Management

Management and development of online strategies, products and services. 

Final Business Plan : Crowdfunding + Personal Branding  platform  for Sports Groups and Athletes.

UNIFACS - Brazil

Oct 2010Mar 2012

MBA - Marketing and Branding

Management, creation, delivery of marketing plans, strategies, marketing positioning and brand management.

UFBA - Brazil

Mar 2005Dec 2009

Bachelor - Business and Administration

General business knowledge and management.

Final grade: 8.7 Graduate Paper: "Strategic Motivation for SMEs  to implement CSR initiatives"

Skills

Management Skills

Sales; Strategy; KPI's ;  BSC ; ADP ; Marketing and Branding; Business Plan development ; Process Management. 

Web 2.0 Management - Digital Marketing

Digital Marketing; Facebook- FEO and Ad; Linkedin ; Twitter; Google Adwords/SEO; Youtube; WordPress; Social Media; Monitoring Tools; Mobile; e-Commerce

Languages

Portuguese (Native); English (fluent) ; Spanish (Native)

Project Management

SCRUM, PMBOK, Agile methods.

Computer 

Word, Excel, Power Point, Project Internet and iOS user skills. Photoshop, Adobe.

Web Development

Html, Dreamweaver.

Portfolio - MCM

Volunteer Work

Yo Empreendedor (Costa Rica)- Project manager Entrepreneurships events   

Czech Republic Internship Conference (Czech Republic) – Facilitator          

International Conference (Germany) – Event Coordinator  

Global Alumni Engagement - AIESEC Global                          

AIESEC (Germany) - Project Consultant -CSR                                                 

AIESEC (Poland) – International Social Volunteer      

AIESEC (Brazil) - VP External Relations - 2 years                                

IV Inter-American Conference of CSR (Brazil) - Event consultant junior