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Work History

Astrazeneca - Global Commercial Operations

Feb 2016Present

Global Engagement Manager | Digital CoE Leader - LATAM & Brazil - México

Global Commercial Operations -  Engagement Manager for LATAM region

Regional Manager responsible to engage with all markets in all Latin America. Support the internal clients (brand managers/directors and procurement teams) to adopt Company global digital initiatives, marketing campaigns and Content Production Effectiveness.

Digital Center of Excellence leader in LATAM responsible to create and manager regional digital capabilities, innovation and all digital strategies.

Jul 2014Jan 2016

Multi-channel Marketing and Project Manager- Costa Rica

Multi-channel Marketing specialist responsible to create and delivery Projects and digital/inbound campaigns, engagement strategies plans to multiple stakeholders: patients, physicians, pharmacies and sales force.

Project  manager of the first Patient Support Program in CARICAM ; responsible to plan the scope, executing, monitoring and controlling , and implementation process to another countries.

Also responsible to plan, delivery, monitoring and create digital marketing strategies to new HCP Engagement initiatives like: Database Management and Direct Mailing to all Central American and Caribbean countries.

Honor Prize : Bronze Prize for the best GSK customer experience project in Latin america. 

Meraki3 - LATAM

Feb 2013Aug 2014

Business Development Consultant LATAM - Brazil

Independent seller and business developer for Latin American countries: Brazil, Chile, Canada, USA, Colombia, Panama, Mexico, Argentina. Social Media, branding management. Some clients: Toruks Rugby, AOV, Flexiviaje, Lima Comunicação, Morechoice, Maersk.

Oct 2011Dec 2012

Digital Marketing Manager - Argentina

Consultant responsible to plan, design and launch new search engine website product . Social Media and digital campaigns to the Argentinian tourism industry.

Product : Flexiviaje

FotoFeliz - remote Germany

Aug 2011Feb 2012

Social Media Marketing Consultant

Online Marketing Consultant responsible to delivery marketing projects and online campaigns in order to increase the brand awareness plus engagement among Brazilian customers.

Aug 2010Jun 2011

Digital Project Manager - Brazil 

Responsible to coordinate the operational area; to delivery tasks and performance reports to the clients. Help the managers to create new methodologies and business management process.                      

Client service, business development and delivery of projects based on Social Media and Advertisement such as tracking and monitoring of the results.

May 2009Aug 2010

Project Manager - Brazil

Responsible to manage Market research and Web Consumer Insights projects. Clients/Projects Attended: DIRECTV- LATAM; Nokia- USA/BRA ; Burger King-BRA; Mcdonald’s BRA/LATAM ; Ajinomoto/BRA.

Education

USAL - Argentina

Apr 2012Mar 2013

MBA e-Business Management

Management and development of online strategies, products and services. 

Final Business Plan : Crowdfunding + Personal Brand  platform  for Sports Groups and Athletes.

UNIFACS - Brazil

Oct 2010Mar 2012

MBA - Marketing and Branding

Management, creation, delivery of marketing plans, strategies, marketing positioning and brand management.

UFBA - Brazil

Mar 2005Dec 2009

Bachelor - Business and Administration

General business knowledge and management.

Final grade: 8.7 Graduate Paper: "Strategic Motivation for SMEs  to implement CSR initiatives"

Skills

Management Skills

Sales; Strategy; KPI's ;  BSC ; ADP ; Marketing and Branding; Business Plan development ; Process Management. 

Web 2.0 Management - Digital Marketing

Digital Marketing; Facebook- FEO and Ad; Linkedin ; Twitter; Google Adwords/SEO; Youtube; WordPress; Social Media; Monitoring Tools; Mobile; e-Commerce. Google Digital course.

Languages

Portuguese (Native); English (fluent) ; Spanish (Bilingual)

Project Management

SCRUM, PMBOK, Agile methods.

Computer 

Word, Excel, Power Point, Project Internet and iOS user skills. Photoshop, Adobe.

Web Development

Html, Dreamweaver.

Portfolio

Volunteer Work

Yo Empreendedor (Costa Rica)- Project manager Entrepreneurships events   

Czech Republic Internship Conference (Czech Republic) – Facilitator          

International Conference (Germany) – Event Coordinator  

Global Alumni Engagement - AIESEC Global                          

AIESEC (Germany) - Project Consultant -CSR                                                 

AIESEC (Poland) – International Social Volunteer      

AIESEC (Brazil) - VP External Relations - 2 years                                

IV Inter-American Conference of CSR (Brazil) - Event consultant junior