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I am an experienced and qualified marketing strategist specializing in digital marketing, social media management, campaign coordination and account management. I have committed myself to working for different brands before and during my studies at university where I earned a 2:1 Bachelors degree in Advertising, PR and Media. I have worked as a digital marketing and social media manager for the last 4 years, my best work can be found on Meanwhile I have held full time jobs at the companies below. 

Work experience

Jun 2013Present

Digital Marketing and Social Media Manager

Y.Wait Nail Bar

I began working at Y.Wait during it's second month of business and have worked with the salon manager, director and retail manager to build the companies client base to a database of over 7,000 women and men.

• Managing social media accounts

• Creating social media content and strategies

• Running social media campaigns and competitions

• Exploring and occupying all routes to business success via social media and digital marketing

• Writing and sending regular email marketing newsletters

• Designing marketing materials (flyers, business cards, gift vouchers etc)

• Organized product photo shoots and in-store promotional events

• Organizing photo shoots and video shoots for the creation of social media content

 Developing and managing the official website

  • Search Engine Optimisation, ensuring that Y.Wait is easily found and frequently selected on all search engines using the companies main keywords.
May 2015Dec 2015

Freelance Social Media Manager


I worked with SBB on a 7 month contract, part time in 2015. My daily roles included the following:

• Leading the development and maintenance of the main social media accounts and content strategies

• Overseeing management of all social media platforms

• Developing and using different routes and creative methods of reaching and engaging SBB audiences to make an impact

• Developing and overseeing management of the social media calendar

• Creating, sourcing and writing engaging content

• Using audience insight and analysis to develop social media activity that targets, engages and drives results.

• Contributing to the website content creation including writing blog posts

• Following up PR leads and new business inquiries that come through social media

• Planning photo shoots and video shoots for the creation of social media content

Nov 2013Dec 2013

PR Assistant (internship)

Rich Visions

I did a short internship at Rich Visions during my gap year from university in 2013. My tasks included the following:

- Writing press releases, announcements, blog posts, event write-ups, website and marketing material content and more.
•Creating social media campaigns and scheduling posts
•Creating and handling media lists and managing client information
•Writing newsletter content
•Working with different media platforms and securing media coverage

Mar 2013Jun 2013

Digital Marketing Assistant (Internship)

Josh Hair and Beauty

I did a short internship at Josh Hair and Beauty during my gap year of university and was responsible for the following tasks:

- Managing social media accounts
•Running social media campaigns and competitions
•Writing and sending regular newsletters to Josh clients
•Promoting salon deals and offers
•Building and managing a promotional team
•Re-designing and managing the official website
•Being a regular panelist on promoting the salon
•Planning P.R campaigns for the salon
•Securing sponsorships for companies exhibitions at Caribbean fashion week and Afro hair and beauty live exhibition


Mar 20172017

Level 4 Diploma Digital Marketing 

The Fashion Retail Academy

I am doing a part time digital marketing course at the Fashion Retail Academy to expand my knowledge of digital marketing and it's application within the fashion industry. 

The course is due to be complete in June but will not effect full time working hours, should I find a job before then. 

Oct 2011May 2015

Ba Hons Advertising, Public Relations and Media 2:1

Middlesex University

Over my 4 years of university (one of which was a gap year that I used to carry out internships and freelance work) I studied many modules that gave me an understanding and appreciation for the sociological debates surrounding the commercial industry. I not only gained technical abilities, such as graphic design, copy writing, campaign planning and more, but I also developed an academic understanding of how these industries were formed and what the future of the commercial industry looks like.

Jan 2013Jun 2013

Communications Major / Marketing Minor

California State University: Sacramento

During my second year of university I studied abroad in California where I was exposed to international business models and was able to learn how the commercial industry operates in the U.S.A.