Summary

I am an experienced and qualified marketing strategist specializing in digital marketing, social media management, campaign coordination and account management. I have committed myself to working on freelance contracts for different brands before and during my studies at university where I earned a 2:1 in Advertising, PR and Media. I also took a year out of university to build an impressive portfolio with freelance contracts and internships. Now that I have completed university, I am ready to take on a full time permanent position at a company that I respect, and lay my freelance career to rest.

Work History

Work History
May 2015 - Present

Freelance Social Media Manager

SheBuildsBrands

I am currently in the 5th month of a 7 month retainer contract at SheBuildsBrands as a freelance social media manager, I work three days a week and my daily tasks include the following:

• Leading the development and maintenance of the main social media accounts and content strategies

• Overseeing management of all social media platforms

• Developing and using different routes and creative methods of reaching and engaging our audiences to make an impact

• Developing and overseeing management of the social media calendar

• Creating, sourcing and writing engaging content

• Using audience insight and analysis to develop social media activity that targets, engages and drives results.

• Contributing to the website content creation including writing blog posts

• Following up PR leads and new business inquiries that come through social media

• Planning photo shoots and video shoots for the creation of social media content

Jun 2013 - Present

Social Media Manager

Y.Wait Nail Bar

I began working at Y.Wait during it's second month of business and have worked with the salon manager, director and retail manager to build the companies client base to a database of over 2,000 women and men.

• Managing social media accounts

• Creating social media content and strategies

• Running social media campaigns and competitions

• Exploring and occupying all routes to business success via social media and digital marketing

• Writing and sending regular newsletters to Y.Wait members

• Promoting nail bar deals and offers online

• Designing marketing materials (flyers, business cards, gift vouchers etc)

• Organized product photo shoots and in-store promotional events

• Organizing photo shoots and video shoots for the creation of social media content •Designing and managing the official website

Jan 2009 - May 2015

Merchandiser and Consumer Consultant

ORS Haircare 

During my 6 years working with ORS I served in two different roles over different periods of time as the company grew, expanded and was overtaken by new management. I served part time during college and university and worked full time over the summer.

My role as Assistant Merchandiser included the following daily tasks:
•    Visiting all hair stores in South and North West that stocked the company product on a monthly basis.
•    Manage the visual merchandising of 95 key stores ensuring the product was always displayed correctly according to brand guidelines.
•    Reporting to lead merchandiser on all issues each store has each month to deliberate solutions and noting the progress of each store.
•    Ensure all 95 stores had posters in the window, neatly displayed shelves and product samples to distribute to customers.
•    Encouraging store owners to purchase palettes from our distributors
•    Planning in-store promotions and preparing the store for consumer consultants to host the promotions.
•    Promoting in-store promotions to ensure maximum sales
•    Monitoring bus and tube campaigns in the area of my key stores

My role as Consumer Consultant included the following daily tasks:
•    Attending in-store promotions booked by merchandiser.
•    Educating consumers on the benefits of each product and hitting sales targets.
•    Attending other promotional events as a promoter for ORS Hair Care
•    Remaining groomed during working hours with styled hair, presentable make up and fashionable, smart uniform.
•    Collecting data of consumers for the marketing team
•    Attending trade shows and encouraging large sales from store owners and stakeholders.

Nov 2013 - Dec 2013

PR Assistant (internship)

Rich Visions

I did a short internship at Rich Visions during my gap year from university in 2013. My tasks included the following:

- Writing press releases, announcements, blog posts, event write-ups, website and marketing material content and more.
•Creating social media campaigns and scheduling posts
•Creating and handling media lists and managing client information
•Writing newsletter content
•Working with different media platforms and securing media coverage

Mar 2013 - Jun 2013

Marketing Assistant (internship)

Josh Hair and Beauty

I did a short internship at Josh Hair and Beauty during my gap year of university and was responsible for the following tasks:

- Managing social media accounts
•Running social media campaigns and competitions
•Writing and sending regular newsletters to Josh clients
•Promoting salon deals and offers
•Building and managing a promotional team
•Re-designing and managing the official website
•Being a regular panelist on colourfulradio.com promoting the salon
•Planning P.R campaigns for the salon
•Securing sponsorships for companies exhibitions at Caribbean fashion week and Afro hair and beauty live exhibition
•Making bookings and answering phones

Education

Education
Oct 2011 - May 2015

Ba Hons Advertising, Public Relations and Media 2:1

Middlesex University 

Over my 4 years of university (one of which was a gap year that I used to carry out internships and freelance work) I studied many modules that gave me an understanding and appreciation for the sociological debates surrounding the commercial industry. I not only gained technical abilities, such as graphic design, copy writing, campaign planning and more, but I also developed an academic understanding of how these industries were formed and what the future of the commercial industry looks like.

Jan 2013 - Jun 2013

Communications Major / Marketing Minor

California State University: Sacramento

During my second year of university I studied abroad in California where I was exposed to international business models and was able to learn how the commercial industry operates in the U.S.A.

Skills

Skills

Pitch and Presentation Skills

I am excellent at writing and desiging interesting, visually pleasing and engaging presentations. Confident with public speaking and experienced with delivering pitches and securing contracts.

Social Media

My social media skill are extensive and I stay up to date with changes and updates to all major social media platforms and third party tools.

Design

I am able to operate Adobe InDesign, Adobe Photoshop and Adobe Illustrator at a basic but effective level. 

Writing

The English language has always been a strength of mine and I was able to sharpen this skill at university where I learned to not only write creatively, but academically and professionally. My freelance career has taught me how to write contracts, emails, pitch presentations, brand guideline documents and more.

Content Creation and Strategy

I take great pride in my my content creation strategies, I have a creative and innovative approach to each account I take on and always deliver quality content.