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Work experience

Feb 2009Present

National On-Premise Quality and Standards Director

Heineken USA, Inc.
Develop & implement “best in class” beer handling & presentation practices for HUSA, HUSA distributors & Focus Accounts. Elevate the quality experience for consumers & increase sales velocity per outlet through implementation of “best in class” beer handling & presentation practices. • Design & implement distributor & account level bottle & draught beer quality programs • Lead development & implementation of selling story & tactics for bottle & draught beer dispense • Liaise with equipment suppliers to identify optimal draught beer dispense solutions • Liaise with equipment suppliers to develop draught beer training programs covering proper equipment selection, installation & maintenance for HUSA, distributors & retailers • Liaise with Beer Systems at Heineken NV to leverage draught beer innovation & best practices • Deliver selling materials to support the sell-in of all HUSA draught beer & quality programs • Develop modular waitstaff training advocacy programs
Apr 2007Jan 2009

National Director of On-Premise

Heineken USA, Inc.

Promoted to a new department reporting directly to the Vice President of Sales Strategy and Channel Activation. This new role was national in scope and I was part of a 5 member management team responsible for setting the strategic direction of our company from a sales & marketing perspective. My role was to set the strategic direction and go to market strategy for our On-Premise Retail Sales Managers as it related to our On-Premise Impact Account Program. Role and responsibilities included management of $12.5 million budget, 1 direct report, 79 indirect reports, strategy, program content development, implementation and training of multiple projects adding value to the three tier system

Jul 2003Apr 2007

Group On and Off-Premise Sales Manager

Heineken USA, Inc.
Promoted to Group Manager position in GA, AL, NC & SC responsible for managing a team of 4 individuals in the On and Off-Premise channels of trade. Areas of focus included Hispanic, African American and general market accounts. Developed a three-year business plan including volume and profit objectives, channel strategies and strategic business initiatives to drive volume and distribution.

Education

19841988

Bachelor of Science

Summary

Creative and inspirational sales management professional with a consistent record of achievement. Strong record of building working relationships within complex, three-tier distribution systems. Established history of leadership with sales operations and national retail chain customers.Skilled in evaluating local/national market factors and the development of marketing strategies and consumer promotions particular to those markets.Recognized for an ability to generate new sources of revenue, team building and a strong bias for action.Exceptional mentor and coach; motivational and pragmatic management style. Results oriented individual who brings credibility, passion, energy, enthusiasm and innate leadership qualities.