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Work experience

Feb 2009Present

National On-Premise Quality and Standards Director

Heineken USA, Inc.
Develop & implement “best in class” beer handling & presentation practices for HUSA, HUSA distributors & Focus Accounts. Elevate the quality experience for consumers & increase sales velocity per outlet through implementation of “best in class” beer handling & presentation practices. • Design & implement distributor & account level bottle & draught beer quality programs • Lead development & implementation of selling story & tactics for bottle & draught beer dispense • Liaise with equipment suppliers to identify optimal draught beer dispense solutions • Liaise with equipment suppliers to develop draught beer training programs covering proper equipment selection, installation & maintenance for HUSA, distributors & retailers • Liaise with Beer Systems at Heineken NV to leverage draught beer innovation & best practices • Deliver selling materials to support the sell-in of all HUSA draught beer & quality programs • Develop modular waitstaff training advocacy programs
Apr 2007Jan 2009

National Director of On-Premise

Heineken USA, Inc.

Promoted to a new department reporting directly to the Vice President of Sales Strategy and Channel Activation. This new role was national in scope and I was part of a 5 member management team responsible for setting the strategic direction of our company from a sales & marketing perspective. My role was to set the strategic direction and go to market strategy for our On-Premise Retail Sales Managers as it related to our On-Premise Impact Account Program. Role and responsibilities included management of $12.5 million budget, 1 direct report, 79 indirect reports, strategy, program content development, implementation and training of multiple projects adding value to the three tier system

Jul 2003Apr 2007

Group On and Off-Premise Sales Manager

Heineken USA, Inc.
Promoted to Group Manager position in GA, AL, NC & SC responsible for managing a team of 4 individuals in the On and Off-Premise channels of trade. Areas of focus included Hispanic, African American and general market accounts. Developed a three-year business plan including volume and profit objectives, channel strategies and strategic business initiatives to drive volume and distribution.



Bachelor of Science


Creative and inspirational sales management professional with a consistent record of achievement. Strong record of building working relationships within complex, three-tier distribution systems. Established history of leadership with sales operations and national retail chain customers.Skilled in evaluating local/national market factors and the development of marketing strategies and consumer promotions particular to those markets.Recognized for an ability to generate new sources of revenue, team building and a strong bias for action.Exceptional mentor and coach; motivational and pragmatic management style. Results oriented individual who brings credibility, passion, energy, enthusiasm and innate leadership qualities.