Pascal Gauch

Hemasoft, an international company with offices in the US, Asia and Spain providing software for transfusion medicine in more than 50 countries, decided to set up its European headquarters in Switzerland, to better serve its European, Asian and African customers.

• Redesign of the whole corporate communication
• Setting up the subsidiary in Switzerland (incl. legal aspects, HR, finances, logistics)
• Business development : setting up distribution partnerships in Central and Northern Europe
• Management of Hemasoft's activities in Asia 

• Building up and implementation of the whole corporate branding(image, strategy, communication, web, cloud, promotion.)
• Strategy development(support structure, training activities, products positioning, salesstrategy, promotion concept and tools, market analysis)
• Setting up the distribution channels internationally
• Building up and managing the customer and technical service department
• Maintaining an" alternative marketing" approach throughout
  

European Marketing manager IHD at (3 years 6 months) DiaMed being a division of Bio-Rad laboratories.

• Managing the Bio-Rad marketing activities of the sales entities in Europe in cooperation with all subsidiaries and distributors concerned
• Budgets, operative planning, coaching, product launch

• Managing, coaching and supervising the distributors activities (sales, support,, marketing and strategy) in all concerned countries

• Marketing and follow-up of 3 different product lines
• Market coach function for Japan and France
• “ FM specialist” and product manager for all Bernafon wireless applications
• International launch of“ LEXIS”(cooperation with int. companies)
  

• R&D and project management for instrumentation R&D
• Setting up the service and support organisation
• Product launches, incl. distributors trainings (technical and marketing)
• Product management of the full instrumentation line
• Team leading
• Laboratory instrumentation 
  

• OERATIONAL EXCELLENCE
  
• SITUATIONAL LEADERSHIP
  

• ALPHA READING
  
• BEST PRACTICE IN MARKETING
• STRATEGISCHES MANAGEMENT IN DER PRAXIS
• KOMMUNIKATIONS-PSYCHOLOGIE UND MENSCHENKENTNISSE
• INNOVATIVE MARKETING KONZEPTE
• PROFESSIONNELLES KONZERNMANAGEMENT
• CORSSEN DER SELBSTENTWICKLER

Various courses given internally at DiaMed