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Pascal Gauch

Passion in all things

Summary

Large track record in international marketing management for medical devices / diagnostic field.
International experience in the areas of product management, strategy development, brand development and its deployment. 

Marketing communication & international events.
Coordinating and motivating cross-cultural, multi-professional projects.

Strong emphasis on people.

Multilingual (3 languages) with strong presentation skills : trainings and presentations for a large variety of stakeholders.

Work History

Jan 2015Present

Managing Director Hemasoft SA

Software solutions for transfusion medicine

Hemasoft, an international company with offices in the US, Asia and Spain providing software for transfusion medicine in more than 50 countries, decided to set up its European headquarters in Switzerland, to better serve its European, Asian and African customers.

  • Redesign of the whole corporate communication
  • Setting up the subsidiary in Switzerland (incl. legal aspects, HR, finances, logistics)
  • Business development : setting up distribution partnerships in Central and Northern Europe
  • Management of Hemasoft's activities in Asia 
Jul 2011Dec 2014

Marketing & Business Development Manager

DAY Medical SA, IVD
  • Building up and implementation of the whole corporate branding(image, strategy, communication, web, cloud, promotion.)
  • Strategy development(support structure, training activities, products positioning, salesstrategy, promotion concept and tools, market analysis)
  • Setting up the distribution channels internationally
  • Building up and managing the customer and technical service department
  • Maintaining an" alternative marketing" approach throughout
Feb 2008Jul 2011

European Marketing Manager

Bio-Rad Laboratories, IVD

European Marketing manager IHD at (3 years 6 months) DiaMed being a division of Bio-Rad laboratories.

  • Managing the Bio-Rad marketing activities of the sales entities in Europe in cooperation with all subsidiaries and distributors concerned
  • Budgets, operative planning, coaching, product launch
Jan 2005Jan 2008

Business Manager Europe, West Africa

DiaMed SA, IVD
  • Managing, coaching and supervising the distributors activities (sales, support,, marketing and strategy) in all concerned countries
Oct 2001Dec 2004

International Product Manager

Bernafon AG, hearing aid devices
  • Marketing and follow-up of 3 different product lines
  • Market coach function for Japan and France
  • “ FM specialist” and product manager for all Bernafon wireless applications
  • International launch of“ LEXIS”(cooperation with int. companies)
Jul 1994Sep 2001

Product Manager

DiaMed SA, IVD
  • R&D and project management for instrumentation R&D
  • Setting up the service and support organisation
  • Product launches, incl. distributors trainings (technical and marketing)
  • Product management of the full instrumentation line
  • Team leading
  • Laboratory instrumentation 

Education

20102010

CPRM, LAUSANNE

2010
  • OERATIONAL EXCELLENCE
  • SITUATIONAL LEADERSHIP
20082010

MASTER IN MARKETING (WITHOUT DIPLOMA)

ZFU International Business School
  • ALPHA READING
  • BEST PRACTICE IN MARKETING
  • STRATEGISCHES MANAGEMENT IN DER PRAXIS
  • KOMMUNIKATIONS-PSYCHOLOGIE UND MENSCHENKENTNISSE
  • INNOVATIVE MARKETING KONZEPTE
  • PROFESSIONNELLES KONZERNMANAGEMENT
  • CORSSEN DER SELBSTENTWICKLER
20052008

VARIOUS COURSES ON IMMUNOHEMATOLOGY AND HEMOSTASIS

DiaMed internally

Various courses given internally at DiaMed

20022002

LEHRGANG ZUM ZERTIFIZIERTER PRODUCT MANAGER

ZFU - International Business School


19991999

MANAGEMENT TRAINING

GUSTAV KEASER INSTITUTE


19901993

HES ENGINEER IN ELECTRONICS (MASTER)

Ecole d'ingénieurs du nord vaudois


19861989

"BACCALAUREAT TECHNIQUE, SECTION ELECTRONIQUE" AND "FEDERAL CAPACITY CERTIFICATE (CFC) IN ELECTRONICS

Centre d'enseignement Professionel du Nord Vaudois


Language skills

French, Swiss German: native, bilingual

English & German: fluent

Hobbies and interests

  • Photography
  • Nature and outdoors
  • Fitness
  • My harley
  • And of course, my family !

References

Available on request