Download PDF

Summary

Customer focused Sales Executive offering 15 years of experience in building and leading high-performance teams at international companies. A strategic thinker with attention to detail and driving significant bottom-line results. Provable track record of hiring and developing "A players" as well as fostering a culture of trust, smart risk-taking and fun. Empathetic communicator speaking 5 languages (German, English, French, Spanish, Portuguese)

Work History

Apr 2015Feb 2016

Director Global Sales & Business Development

Trovit, Barcelona, Spain

Reporting to the CEO, professionalizing the Sales Team to increase revenue from existing products, developed and launched new products for additional revenue streams

  • 50%+ YoY revenue growth by redefining the Sales Process including Sales Training as well as implementing an operating rhythm of monthly account planning and action plans
  • launched new advertising products (newsletters, display, app downloads) to diversify revenue streams into related verticals
  • implementing initiatives for incremental revenues, e.g. Apply on Trovit, CV Monetization, Co-Registration
Sep 2013Mar 2015

Director Global Sales Strategy

Softonic SA, Barcelona, Spain

Reporting to VP Global Sales, defined Sales Strategy to expand revenues beyond Software clients and built a team to lead the Programmatic and Premium Brand Sales Strategy

  • developed and implemented programmatic infrastructure (Google AdX, Rubicon, Pubmatic), defined and coordinated Go-To-Market (private marketplace, programmatic direct) to drive 7-digits of annual revenues
  • defined Premium Brand offering, winning major new advertisers (Vodafone, Coca-Cola, HP) for €1M+ annual revenues in first year
  • generated 20% of Softonic's 2015 revenues with products that did not exist the year before
Sep 2010Jun 2013

Director EMEA Sales Operations

Yahoo! Sarl, Rolle, Switzerland

Reporting to Head of EMEA, leading regional Sales teams for Search, SMB and Brand Advertising across several locations, driving EMEA Sales Learning initiatives and overseeing regional business operations (budgeting, forecasting)

  • delivered $200M+ annual revenues from international search clients, EMEA Key Accounts and SMB search clients. Achieved highest YoY-growth of all commercial teams
  • rolled-out Yahoo!'s Branded Content solution "Yahoo! Studio" across EMEA which subsequently became a $50M business, including the multimillion P&G-campaign "Proud Sponsor of Moms" during the London Olympics
  • provided 360-training to 500+ sales staff across the EMEA region
  • co-led the rightsourcing project to generate 7-digits annual costsavings by leveraging Yahoo! offices in Cairo and Amman
Oct 2008Aug 2010

Director Sales Strategy

Yahoo! Deutschland GmbH, Munich, Germany 

Reporting to Commercial Director Germany, in charge of all pre- and post-sales teams (Product Marketing, Category Development, Account Management) and strategic advertising partnerships (Sueddeutsche Zeitung, AOL), member of the AGOF Board

  • exceeded revenue objectives and drove 7-digits of annual revenues for premium advertising partners (AOL, Sueddeutsche Zeitung)
  • launched Yahoo! DR performance offering and grew it to represent 20% of annual revenues in the first year
  • accelerated revenue growth from leading FMCG companies and growing P&G into Yahoo!'s #1 advertiser in terms of revenues
  • defined and launched Yahoo! programmatic offering as well as Yahoo!'s innovative targeting options (Reach & Frequency, Behavioral Targeting, Retargeting)
Jan 2008Sep 2008

Head of Account Management & Product Marketing

Yahoo! Deutschland GmbH

Reporting into Commerical Director Germany, developing the packaging and go-to-market of Yahoo!'s media prodcuts

  • launched Video and Mobile advertising offering for 7-digits annual revenues
  • established product marketing offering and processes that delivered tailor-made media proposals to clients with best-in-market turnaround times
Oct 2005Dec 2007

Head of Account Management

Yahoo! Deutschland GmbH

Reporting into Commerical Director Germany, in charge of all Media Agencies in Southern Germany, Austria and Switzerland, establishing and buillding-out Account Management Team

  • built an award-winning account management team - ranking within the top 3 of german sales houses for 3 consecutive years in OVK-benchmarking study
  • implemented innovative pricing and yield management with seasonal pricing
  • continued exceeding sales quotas with Southern German media agencies
Jan 2004Sep 2005

Key Account Manager

Yahoo! Deutschland GmbH Munich, Germany

Reporting to Head of Agency Sales, in charge of all Media Agencies in Southern Germany, Austria and Switzerland

  • 100%+ annual revenue growth and crushing quarterly targets for 9 consecutive quarters, generating 40% of total annual revenues in Germany in 2014
  • sold and executed several "Media First" for premium brands like BMW, Lufthansa, Masterfoods that also created extensive trade press coverage
  • secured several 6-digit annual commitments from national advertisers
Sep 2002Dec 2003

Category Development Manager

Yahoo! Deutschland GmbH, Munich, Germany

Education

19962000

Vordiplom Business Administration

University of Hamburg

Pascal Baron - Sales Director at Trovit - VisualCV