Parag Sinkar

  • Mumbai MH
Parag Sinkar

Work History

Work History
Apr 2011 - Present

IT Manager - Digital Marketing & Analytics

General Mills India Pvt
  • Built the strategic capability in GIC for Digital Analytics team and delivered global reporting and analytics on Consumer Web Sites incl. all Channels (Social Media, Mobile, Partner 3rd Party Data, Email and Campaign Analytics. We support 300+ sites and multiple Analytics tools (Google Analytics, NetInsight, Flurry, SimplyMeasured, Tealium Tag Management etc.
  • Partnered with business stakeholders to ideate, envision and support the overall digital roadmap
  • Managed implementation and go lives of several Consumer Facing Web Sites.
  • Managed Global Business Analyst teams for multiple functions with focus on Continuous Improvement, Innovation and Talent Management.
  • Partnered with Solution Delivery, Enterprise Architecture, Application Development, Testing and support teams in analyzing requirements, analyzing data impacts, proposing designs, developing specs, converting these out to detailed designs, and finally driving the designs to completion through virtual team leadership across PM, Dev, Test and Support.
Jan 2010 - Apr 2011

Manager - IT

Aditya Birla Management Corp, Mumbai
  • As Part of Corporate IT management team, Defined comprehensive Enterprise Collaboration framework and policy first time for the group and prepared IT road map for three years covering all business functions.
  • Lead a cross functional team of Architects, Product Managers, Development and Quality Leads to ensure the design is robust and extensible and can meet the strategic and tactical needs of the organization well into the future.
  • Managed Key Vendor Engagements (Tier 1 IT Services Organizations) to build Social Collaboration platform first time “across the group”
  • setting up Enterprise Collaboration IT team as part of Corp IT.
  • Managed LRP and annual IT budget for the department with enhancing IT function & service.
Jan 2006 - Dec 2009

Senior Consultant

CapGemini Inc
  • Worked various other Fortune 500 Financial Services clients in multiple technology consulting and services engagements. Successful delivery of large scale complex multiple tech / platform projects
  • Practice Lead for Microsoft platform (.NET and SharePoint), managing talent pool, skillset development and client issue resolution.
  • Pre Sales support Consulting, Business Analysis, Technical Architecture and Design, Proposal Writing and deal closure.
  • Technical Architect for Microsoft Server Suite incl. SharePoint Server 2007/2010, Project Server, Biztalk Server and .Net platform (C#, ASP.NET)
  • Delivery Management for large projects
  • Onsite and Offshore Team co-ordination and Management
Mar 2004 - Dec 2005

Lead Systems Analyst

Tata Consultancy Services, Mumbai & USA
  • Worked with multiple clients like National City Mortgage (USA), Viacom both, Onsite and Offshore roles such as Project Lead and Senior Developer executing multiple .Net projects.
  • Technical Lead for Legacy migration to .NET for Viacom.
  • Technical Lead for Loan Review application developed in .NET and C# for National City
  • Project Lead for enterprise Portal
Oct 2003 - Feb 2004


Unieme Systems & Solutions Pvt. Ltd.
  • .Net Developer and Consultant
  • Developed various components of the Real Estate Sales Solution for Sahara India.
  • Added a new module to the Real Estate Sales Solution using NET, SQL 2000, Crystal Reports
Jan 2002 - Sep 2003

Software Engineer

Telematics Solutions, Mumbai
  • Software Engineer (VB Programmer)
  • Developed Automated Scanning and data entry applications solution using VB 6.0, Lead Tools and Access 97.
Mar 1998 - Jun 2000

Jr Software Engineer

Wintech International, Mumbai
  • Developed various web site projects using Visual Basic /ASP, Microsoft Site Server 3.0, HTML, PhotoShop, JavaScript



IT Management

Systems Integration & Support, Vendor Management, Emerging Technology Incubation, Business Process Transformation, Change Management


AppCelerator / Snecha / PhoneGap / Ionic, C#  / Windows Phone Development, Objective C / iOS Development, Java / Android Development


Leading People, Products

Delivery Management

Program Management

Digital Analytics

Google Analytics, NetInsight, Flurry, SimplyMeasured, Tealium Tag Management etc

Responsive Web Sites

HTML5, JavaScript, CSS, Python



Text Section

Text Section