Senior Design Researcher
SDM Samsung Design Milano at Samsung Electronics
From 2005 Paolo is Senior Design Researcher for SDM - Samsung Design Milano, the design center opened by Samsung Electronics in Italy the same year. Here he coordinates and develops research projects on socio-cultural megatrends, market behaviors and expectations, innovation opportunities and aesthetic languages with respect to the whole Samsung products portfolio. Cooperating with the other five international Samsung Design Centers and the Corporate Design Center in Seoul, he contributes to the strategic definition of the Samsung design identity at a worldwide level.