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Designer with focus on research and strategy. Experienced in structuring, coordinating and developing research projects on socio-cultural phenomena, users' desires and design trends. Precise in translating insights into innovation opportunities and aesthetic languages relevant to the company. Experience in CMF design, strategic planning and corporate branding.


design research, design strategy, visual design identity, CMF design, strategic planning, corporate branding, seminars moderating, people mentoring

Work experience

Aug 2005Mar 2008

Senior Design Researcher

SDM Samsung Design Milano at Samsung Electronics

From 2005 Paolo is Senior Design Researcher for SDM - Samsung Design Milano, the design center opened by Samsung Electronics in Italy the same year. Here he coordinates and develops research projects on socio-cultural megatrends, market behaviors and expectations, innovation opportunities and aesthetic languages with respect to the whole Samsung products portfolio. Cooperating with the other five international Samsung Design Centers and the Corporate Design Center in Seoul, he contributes to the strategic definition of the Samsung design identity at a worldwide level.

Oct 2001Jul 2005

Senior Designer / Project Manager

Castelli Design

From 1999 to 2005 Paolo was member of Castelli Design, working with Clino Trini Castelli in the fields of design, metadesign, CMF design, strategic planning and corporate branding for a wide range of international clients, including BTicino, Hitachi, Legrand, Somfy, Toli.

Sep 1997Oct 2000

Bentley Microstation Modeler demonstrator

S.H.G. srl Milano