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Work History

Jan 2014Present

General Manager, Sales and Marketing

TMA Hospitality Services Pvt Ltd (A Saif Partners funded venture)
Heading the marketing division at the pan India level for TMA hospitality service's fast growing QSR brand Ammis Biryani. One of the fastest growing QSR brands in the country with massive expansion drives across India. The role encompasses all the areas of marketing from Brand management to Digital to ATL & BTL activations as well as PR. Have been one of the founding members of a new food online brand named MANGO SALSA. www.mangosalsa.in under the TMA label.
20122014

Marketing Manager

Citymax Hotels India Pvt Ltd

Head of Marketing for Gloria Jean's Coffees India. Handling the following marketing portfolios - Brand management, PR, Digital marketing, Promotions,Creative agencies and Merchandise management.

20082012

Assistant Brand Manager

Cafe Coffee Day, India

Pan India profile. Key work areas incuded - 
1.New launches - Food/Beverages/Merchandise.
2.Planning & Activations of Promotions.
3.Developing marketing communications.
4.Creative Agency handling.
5.Research & Development

Summary

Result-driven marketer with a passion for customer experience. Demonstrated ability to drive business objectives by developing compelling communications that leverage consumer insights. Strong understanding of digital communication,research methodologies and consumer behaviour.

marketing

8 + years of rich experience in Brand management, Creative agency handling, ATL BTL promotions, CRM & Digital Marketing. Have worked in 5 different markets - Punjab/J&K/Himachal, Delhi NCR, Mumbai/Pune, South and East India. Have Successfully executed multiple key projects like TVC creation, New market entries, Region specific sales hack growth, Training and development of teams, critical consumer behaviour studies, market research for New product development etc.

Education

20062008

Masters in Marketing Management (MMM)

Pune University

Specialized in Integrated marketing communication

20062008

PGDM (HR)

Sinhgad Institute of managment

Specialized in Human resource management

20022005

BA (English Literature)

Delhi University

Elizabethian, Victorian, Contemporary, Classical literature