Advertising, Brand Management, Customer Experience Management, Research Methodologies, Digital marketing , Services Marketing
Mercedes Benz, TVS Sundaram Motors
- Bangalore 560076
Head the Marketing division of 4 Key Mercedes Benz Markets for TVS Sundaram Motors India, namely - Bangalore, Mangalore, Coimbatore & Madurai. Responsible for all Marketing related functions & Teams across all Centres. Brand Marketing, Research, CRM, Digital Marketing, PR, ATL & BTL Promotions are the Key functions handled. Responsible for all 3 passenger car categories - Mercedes Benz, Maybach & AMG.
Head of Marketing for Gloria Jean's Coffees India. Handling the following marketing portfolios - Brand management, PR, Digital marketing, Promotions,Creative agencies and Merchandise management.
Pan India profile. Key work areas incuded -
1.New launches - Food/Beverages/Merchandise.
2.Planning & Activations of Promotions.
3.Developing marketing communications.
4.Creative Agency handling.
5.Research & Development
Result-driven marketer with a passion for customer experience. Demonstrated ability to drive business objectives by developing compelling communications that leverage consumer insights. Strong understanding of digital communication,research methodologies and consumer behaviour.
9 + years of rich experience in Brand management, Creative agency handling, ATL BTL promotions, CRM & Digital Marketing. Have worked in 5 different markets - Punjab/J&K/Himachal, Delhi NCR, Mumbai/Pune, South and East India. Have Successfully executed multiple key projects like TVC creation, New market entries, Region specific sales hack growth, Training and development of teams, critical consumer behaviour studies, market research for New product development etc.
Specialized in Integrated marketing communication
Specialized in Human resource management
Elizabethian, Victorian, Contemporary, Classical literature